Results-driven and highly experienced Digital Campaign Manager with a strong track record in media planning, campaign execution, performance optimization, and reporting. Adept at working both independently and collaboratively in fast-paced environments. Passionate about digital marketing, with a proactive mindset, a commitment to continuous learning, and a readiness to embrace new challenges that drive growth and innovation.

Christian Jaleco Garcia

Results-driven and highly experienced Digital Campaign Manager with a strong track record in media planning, campaign execution, performance optimization, and reporting. Adept at working both independently and collaboratively in fast-paced environments. Passionate about digital marketing, with a proactive mindset, a commitment to continuous learning, and a readiness to embrace new challenges that drive growth and innovation.

Available to hire

Results-driven and highly experienced Digital Campaign Manager with a strong track record in media planning,
campaign execution, performance optimization, and reporting. Adept at working both independently and
collaboratively in fast-paced environments. Passionate about digital marketing, with a proactive mindset, a
commitment to continuous learning, and a readiness to embrace new challenges that drive growth and innovation.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Senior Campaign Manager & Team Leader at UNIFIED I
January 1, 2021 - Present
Plan and execute paid media campaigns across multiple DSPs, including Meta, Snapchat, TikTok, and Reddit. Manage tracking tags (DCM, Claritas, Arts AI) and pixel setups across Meta, Snapchat, TikTok, and Reddit. Lead process improvements, workflows, and best practices; serve as the main contact for tag tracking and cross-channel audience setup across Meta, Snapchat, TikTok, Reddit. Collaborate with external tools (Peer39, LiveRamp, Audience Designer) and ensure ROI and performance insights through ongoing reporting. Manage internal and external communications and coordinate with the broader team for efficiency.
Performance Marketing Specialist at IPG Mediabrands
December 31, 2021 - October 14, 2025
Lead end-to-end media planning and buying for local brands aligned with business goals and KPIs. Analyze performance data to deliver insights and strategic optimization recommendations. Manage client relationships and contribute digital strategy insights to brand pitches and new business efforts.
Digital Ad Traffic Killer / Campaign Optimizer at Affinity XI
December 31, 2020 - October 14, 2025
Traffic tracking and set up digital ad campaigns across multiple lead servers and publishers. Led the Reports & Insights team, delivering performance analysis and reporting. Managed client communications for campaign updates, revisions, and requests. Optimized under- and over-performing tactics to maximize campaign efficiency.

Education

Bachelor of Arts in Broadcast Communication at University of the Philippines
January 1, 2015 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education

Experience Level

Expert
Expert
Expert
Expert
Intermediate

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