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I'm a results-driven paid media manager with 10+ years of experience leading multi-million dollar digital advertising programs across Google, Meta, YouTube, LinkedIn, Snapchat, programmatic, and CTV. I translate business goals into high-impact media plans and collaborate across teams to drive enrollment, brand awareness, and conversions. I excel at building and guiding teams and agency partnerships, turning data into action, and optimizing multi-channel strategies to achieve measurable growth for ambitious brands.…I'm a results-driven paid media manager with 10+ years of experience leading multi-million dollar digital advertising programs across Google, Meta, YouTube, LinkedIn, Snapchat, programmatic, and CTV. I translate business goals into high-impact media plans and collaborate across teams to drive enrollment, brand awareness, and conversions. I excel at building and guiding teams and agency partnerships, turning data into action, and optimizing multi-channel strategies to achieve measurable growth for ambitious brands.

Chris Martin

PPC Manager, Performance Marketer, Digital Marketer, +4

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I'm a results-driven paid media manager with 10+ years of experience leading multi-million dollar digital advertising programs across Google, Meta, YouTube, LinkedIn, Snapchat, programmatic, and CTV. I translate business goals into high-impact media plans and collaborate across teams to drive enrollment, brand awareness, and conversions. I excel at building and guiding teams and agency partnerships, turning data into action, and optimizing multi-channel strategies to achieve measurable growth for ambitious brands.…I'm a results-driven paid media manager with 10+ years of experience leading multi-million dollar digital advertising programs across Google, Meta, YouTube, LinkedIn, Snapchat, programmatic, and CTV. I translate business goals into high-impact media plans and collaborate across teams to drive enrollment, brand awareness, and conversions. I excel at building and guiding teams and agency partnerships, turning data into action, and optimizing multi-channel strategies to achieve measurable growth for ambitious brands.

Available to hire

I’m a results-driven paid media manager with 10+ years of experience leading multi-million dollar digital advertising programs across Google, Meta, YouTube, LinkedIn, Snapchat, programmatic, and CTV. I translate business goals into high-impact media plans and collaborate across teams to drive enrollment, brand awareness, and conversions.

I excel at building and guiding teams and agency partnerships, turning data into action, and optimizing multi-channel strategies to achieve measurable growth for ambitious brands.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Manager, Paid Search at Primrose Schools

April 1, 2022 - May 1, 2026

Led paid media strategy for franchise enrollment and recruitment campaigns across Google Search, Bing, Google Performance Max, YouTube, programmatic display, CTV, and programmatic audio; managed $8M+ annual ad spend; restructured channel architecture and budget allocations to maximize ROI and enrollment.

Paid Search Manager at Primrose Schools

April 1, 2022 - May 1, 2026

Led paid media strategy for franchise enrollment and recruitment campaigns across Google Search, Bing, Google Performance Max, YouTube, StackAdapt, programmatic display, CTV, and programmatic audio; managed $8M+ annual ad spend; optimized spend across paid search, display, video, and audio to maximize ROI; implemented A/B testing and channel mix optimization; directed agency partners to execute high-impact strategies.

Paid Media Manager at Regal Cinemas

May 1, 2019 - March 1, 2022

Led a two-person paid media team with full ownership of an $8M digital advertising budget; independently executing, managing, optimizing, and reporting on all paid media campaigns across paid search, paid social, programmatic display, Yelp, and other channels; optimized across search, display, video, and audio; achieved ~12% sales lift among exposed audiences; mentored the paid media coordinator; cultivated relationships with Meta, Google, Twitter, and Snapchat; built and analyzed cross-channel promotions and performance reports.

PR Specialist at Ripley PR

April 1, 2018 - April 1, 2019

Developed and executed PR strategies for a portfolio of clients; secured two national NPR feature stories; wrote, edited, and distributed press releases; pitched media contacts across all levels; managed client relationships and day-to-day account operations.

Senior Account Executive at Fletcher Marketing PR

November 1, 2016 - March 1, 2018

Planned and executed integrated inbound marketing campaigns using HubSpot, combining content, SEO, and paid tactics; developed PR strategies and pitched media at local and national levels; managed client relationships and account operations.

Digital Media & Account Manager at Fletcher Marketing PR

October 1, 2014 - November 1, 2016

Devised digital advertising strategies including paid social, paid search, and display; led syndicated content campaigns; managed crisis communications and client status reporting.

Digital Marketing & Account Manager at Fletcher Marketing PR

October 1, 2014 - November 1, 2016

Devised and executed digital advertising strategies including paid social, paid search, and display campaigns for B2B and B2C clients; led syndicated content campaigns using sponsored articles and multimedia releases; managed client relationships and on-site operations including crisis communications.

Account Coordinator at Fletcher Marketing PR

October 1, 2012 - October 1, 2014

Wrote and distributed AP-style press releases targeting local, regional, and national media; created and managed social media strategies; led client SEO initiatives; built content and managed relationships.