Hello! I'm Carolina, a Brazilian designer, art director, and visual strategist with a love for editorial design, branding, and creative direction. I collaborate with people, brands, studios, and agencies to craft visually compelling identities, book covers, and storytelling projects that feel honest and thoughtful. I’m passionate about inclusive, collaborative work and have helped shift perspectives on representation and gender in design, especially through feminist editorial initiatives and diverse team leadership. I’m always exploring new tools, methods, and ideas to bring bold concepts to life.

Carolina Goulart

Hello! I'm Carolina, a Brazilian designer, art director, and visual strategist with a love for editorial design, branding, and creative direction. I collaborate with people, brands, studios, and agencies to craft visually compelling identities, book covers, and storytelling projects that feel honest and thoughtful. I’m passionate about inclusive, collaborative work and have helped shift perspectives on representation and gender in design, especially through feminist editorial initiatives and diverse team leadership. I’m always exploring new tools, methods, and ideas to bring bold concepts to life.

Available to hire

Hello! I’m Carolina, a Brazilian designer, art director, and visual strategist with a love for editorial design, branding, and creative direction. I collaborate with people, brands, studios, and agencies to craft visually compelling identities, book covers, and storytelling projects that feel honest and thoughtful.

I’m passionate about inclusive, collaborative work and have helped shift perspectives on representation and gender in design, especially through feminist editorial initiatives and diverse team leadership. I’m always exploring new tools, methods, and ideas to bring bold concepts to life.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Experience Designer, Art Director, Visual Strategist at Freelancer
November 1, 2018 - October 31, 2025
Creative work for people, brands, studios and agencies including visual identity, book covers, creative direction, art direction with model and still life, movement direction, scenography, art exhibition layouts, visual research, presentations, video coordination, music curation, illustration and collage. Places that trusted my work include Meca, Kleber Matheus Studio, Estúdio Roberta Cardoso, AKQA, Inobi, Tátil Design and more.
Art Editor at Globo Condé Nast Editions GQ Brasil
March 1, 2018 - March 1, 2018
Art editor and creative lead with the mission to rebuild the GQ man and initiate a visual shift in design and photography. I developed the first feminist edition, where everything was done by women. I also worked on changing perspective around the representation of men to embrace their vulnerability, crafting real and honest images, transforming the old perceptions of power in covers so far.
Assistant Art Editor at Glamour Brasil
December 1, 2017 - December 1, 2017
Conception, execution and coordination of shootings and design. Contributed to the reposition of the brand globally and helped redefining the creative strategies to reinforce purposeful narratives translated into design, photography and proposition of guidelines. All the work was mostly done by women and non-binary and I was responsible for creating those teams for the photoshoots and showing up to art direct them.
Designer at Editora Abril
October 1, 2015 - October 1, 2015
Graphic design, creation of photoshoots and illustration in Playboy, InStyle Brasil and Elle Brasil magazines.
Design Intern at Tre Comunicação
January 1, 2011 - January 1, 2011
Designed websites, photographed, illustrated and created graphic design pieces for fashion, beauty, art and decoration clients.
Lecturer at ESPM (Superior School of Marketing and Advertising)
December 31, 2016 - December 31, 2016
A lecture with students on editorial design.
Lecturer and Workshop Conductor at British School of Creative Arts
January 1, 2023 - October 31, 2025
Conducted a lecture about my creative career in 2023, followed by a workshop on making ideas come to life using design tools and principles. In 2024 I gave a workshop on 'Women in Design', showcasing projects around gender equality in design and talking about my own references regarding feminine figures in art and design history. In 2025 I gave my second online workshop on 'Art Direction'.
Assistant Art Editor at Glamour Brasil
November 1, 2015 - December 1, 2017
Conception, execution and coordination of shootings and design. Contributed to the brand repositioning and helped redefine creative strategies to reinforce purposeful narratives through design and photography, assembling feminist and inclusive teams for shoots.
Designer at Editora Abril
January 1, 2011 - October 1, 2015
Graphic design, creation of photoshoots and illustration for Playboy, Instyle Brasil and Elle Brasil magazines.
Design Intern at Tre Comunicação
May 1, 2010 - January 1, 2011
Designed websites, photographed, illustrated and created graphic design pieces for fashion, beauty, art and decoration clients.
Lecturer and Workshop Conductor at EBAC (British School of Creative Arts)
January 1, 2023 - December 31, 2023
Gave a lecture about my creative career in 2023, followed by a workshop on making ideas come to life using design tools and principles.
Lecturer and Workshop Conductor at EBAC
January 1, 2024 - December 31, 2024
In 2024 I gave a workshop on 'Women in Design', showcasing projects around gender equality in design and discussing feminine figures in art and design history.
Lecturer / Workshop Host at Independent
January 1, 2025 - December 31, 2025
Online workshop on 'Art Direction'.

Education

Bachelor in Architecture and Urban Landscape at Universidade Estadual do Maranhão - UEMA
January 1, 2005 - October 31, 2025
Bachelor in Visual Programming at Universidade Federal do Maranhão (UFMA) and Universidade Presbiteriana Mackenzie
January 11, 2030 - December 1, 2012
Journalism Course at Editora Abril
January 11, 2030 - March 1, 2013
Art History at Rodrigo Naves (Course program)
January 11, 2030 - December 1, 2016
Mesa Method at Mesa School (online)
January 11, 2030 - December 1, 2020
Business Class at Sophia Amoruso
January 11, 2030 - December 1, 2021
Bachelor at Universidade Estadual do Maranhão - UEMA, Architecture and Urban Landscape
January 1, 2005 - June 19, 2026
Bachelor at UFMA and Universidade Presbiteriana Mackenzie, Visual Programming
January 11, 2030 - December 1, 2012
Journalism Course at Editora Abril, Abril Journalism Course
January 11, 2030 - March 1, 2013
Art History at Rodrigo Naves
January 11, 2030 - December 1, 2016
Mesa Method at Mesa School (Mesa)
January 11, 2030 - December 1, 2020

Qualifications

Editorial Journalism Course
January 11, 2030 - March 1, 2013
Art History Studies
January 11, 2030 - December 1, 2016
Mesa Method
January 11, 2030 - December 1, 2020
Business Class
January 11, 2030 - December 1, 2021
TOEFL B2 Certification
January 11, 2030 - June 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet