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I'm a performance and growth marketing professional with 11+ years of experience across APAC digital media, AdTech, and programmatic advertising. I specialize in paid media strategy, campaign optimization, audience targeting, and data-driven performance marketing across travel, e-commerce, finance, technology, and luxury sectors. I have a track record of managing regional enterprise accounts, driving cross-functional stakeholder collaboration, and delivering scalable marketing solutions focused on acquisition, efficiency, and revenue growth. I bring strong expertise across DSP ecosystems including Yahoo DSP, The Trade Desk, DV360, AppNexus, Google Ads, and Meta Ads. I collaborate with regional stakeholders, agencies, and cross-functional teams to deliver scalable marketing solutions across 9 APAC markets. My approach combines data-driven audience insights with rigorous performance analysis to uplift ROAS and reduce CPA while aligning with client KPIs such as CPA, ROAS, and conversions. I'm passionate about turning data into actionable strategy and helping clients achieve sustainable growth.…I'm a performance and growth marketing professional with 11+ years of experience across APAC digital media, AdTech, and programmatic advertising. I specialize in paid media strategy, campaign optimization, audience targeting, and data-driven performance marketing across travel, e-commerce, finance, technology, and luxury sectors. I have a track record of managing regional enterprise accounts, driving cross-functional stakeholder collaboration, and delivering scalable marketing solutions focused on acquisition, efficiency, and revenue growth. I bring strong expertise across DSP ecosystems including Yahoo DSP, The Trade Desk, DV360, AppNexus, Google Ads, and Meta Ads. I collaborate with regional stakeholders, agencies, and cross-functional teams to deliver scalable marketing solutions across 9 APAC markets. My approach combines data-driven audience insights with rigorous performance analysis to uplift ROAS and reduce CPA while aligning with client KPIs such as CPA, ROAS, and conversions. I'm passionate about turning data into actionable strategy and helping clients achieve sustainable growth.

Chai Chin Tin

Performance Marketer, Growth Marketer, Digital Marketer, +2

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I'm a performance and growth marketing professional with 11+ years of experience across APAC digital media, AdTech, and programmatic advertising. I specialize in paid media strategy, campaign optimization, audience targeting, and data-driven performance marketing across travel, e-commerce, finance, technology, and luxury sectors. I have a track record of managing regional enterprise accounts, driving cross-functional stakeholder collaboration, and delivering scalable marketing solutions focused on acquisition, efficiency, and revenue growth. I bring strong expertise across DSP ecosystems including Yahoo DSP, The Trade Desk, DV360, AppNexus, Google Ads, and Meta Ads. I collaborate with regional stakeholders, agencies, and cross-functional teams to deliver scalable marketing solutions across 9 APAC markets. My approach combines data-driven audience insights with rigorous performance analysis to uplift ROAS and reduce CPA while aligning with client KPIs such as CPA, ROAS, and conversions. I'm passionate about turning data into actionable strategy and helping clients achieve sustainable growth.…I'm a performance and growth marketing professional with 11+ years of experience across APAC digital media, AdTech, and programmatic advertising. I specialize in paid media strategy, campaign optimization, audience targeting, and data-driven performance marketing across travel, e-commerce, finance, technology, and luxury sectors. I have a track record of managing regional enterprise accounts, driving cross-functional stakeholder collaboration, and delivering scalable marketing solutions focused on acquisition, efficiency, and revenue growth. I bring strong expertise across DSP ecosystems including Yahoo DSP, The Trade Desk, DV360, AppNexus, Google Ads, and Meta Ads. I collaborate with regional stakeholders, agencies, and cross-functional teams to deliver scalable marketing solutions across 9 APAC markets. My approach combines data-driven audience insights with rigorous performance analysis to uplift ROAS and reduce CPA while aligning with client KPIs such as CPA, ROAS, and conversions. I'm passionate about turning data into actionable strategy and helping clients achieve sustainable growth.

Next availability:

August 10, 2026

Singapore, Singapore

I’m a performance and growth marketing professional with 11+ years of experience across APAC digital media, AdTech, and programmatic advertising. I specialize in paid media strategy, campaign optimization, audience targeting, and data-driven performance marketing across travel, e-commerce, finance, technology, and luxury sectors. I have a track record of managing regional enterprise accounts, driving cross-functional stakeholder collaboration, and delivering scalable marketing solutions focused on acquisition, efficiency, and revenue growth. I bring strong expertise across DSP ecosystems including Yahoo DSP, The Trade Desk, DV360, AppNexus, Google Ads, and Meta Ads.

I collaborate with regional stakeholders, agencies, and cross-functional teams to deliver scalable marketing solutions across 9 APAC markets. My approach combines data-driven audience insights with rigorous performance analysis to uplift ROAS and reduce CPA while aligning with client KPIs such as CPA, ROAS, and conversions. I’m passionate about turning data into actionable strategy and helping clients achieve sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Malay

Fluent

Japanese

Beginner

Work Experience

Platform Solutions Manager (Senior Platform Solution Lead) at Yahoo DSP Pte. Ltd.

July 1, 2022 - Present

Partnered with enterprise advertisers and agencies across APAC to drive adoption, optimization, and growth of Yahoo advertising solutions across programmatic and digital media channels. Delivered strategic recommendations and performance optimization initiatives aligned with client KPIs including CPA, ROAS, conversion growth, and audience engagement. Consulted clients on media strategy, campaign structure, targeting approaches, and cross-channel optimization to improve campaign efficiency and business outcomes. Analyzed campaign and market performance trends to provide actionable insights and data-driven recommendations to clients.

Senior Digital Manager at SQREEM Technologies Pte. Ltd.

November 1, 2020 - Present

Led digital scope delivery, operational performance, and budgeting, ensuring strict deadline adherence and optimal profitability. Drove end-to-end pitch strategies alongside the client team, managing deck planning, execution, and budget formulation. Developed and executed data-driven digital marketing campaigns across social media, paid media, SEO, SEM, and email marketing. Optimized media spend and amplified paid data by leveraging creative platforms, analytics, and social listening tools.

Manager, Programmatic at [m]PLATFORM, GroupM Singapore

August 1, 2019 - November 1, 2020

Managed multi-channel programmatic campaigns across APAC markets using platforms including DV360, The Trade Desk, AppNexus, and DCM. Developed data-driven programmatic media strategies aligned with client acquisition, conversion, and brand performance objectives. Monitored campaign pacing, budget allocation, bid strategies, and audience performance to optimize media efficiency and delivery outcomes.

Associate Digital Media Manager & Digital Media Planner (Promoted) at I-dac Pte. Ltd.

October 1, 2014 - August 1, 2019

Strategized and executed integrated digital campaigns across multiple platforms including Facebook, Google, and major DSPs (DBM, TTD, AppNexus, Adobe). Led strategy sessions on new business opportunities and helped define new media product initiatives based on market feedback. Managed vendor relationships from the proposal stage through execution and financing.

Online Advertising Operation Executive at Innity Sdn Bhd

February 1, 2013 - October 1, 2014

Managed digital and mobile campaigns to ensure objectives and deliverables met strict timelines. Drove performance optimization, ad testing, troubleshooting, and in-depth post-campaign analysis.