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I am a dynamic Digital Growth & Performance Strategist with 8+ years of experience, crafting data-driven strategies that drive brand visibility and business growth. I am passionate about innovation and staying ahead of industry trends to maximize ROI. I thrive on multi-channel collaboration, leadership, and turning insights into impact for top brands while continually pushing for better returns and stronger relationships with clients.…I am a dynamic Digital Growth & Performance Strategist with 8+ years of experience, crafting data-driven strategies that drive brand visibility and business growth. I am passionate about innovation and staying ahead of industry trends to maximize ROI. I thrive on multi-channel collaboration, leadership, and turning insights into impact for top brands while continually pushing for better returns and stronger relationships with clients.

Chanaka Fernando

Brand Strategist, Growth Marketer, Content Strategist, +2

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I am a dynamic Digital Growth & Performance Strategist with 8+ years of experience, crafting data-driven strategies that drive brand visibility and business growth. I am passionate about innovation and staying ahead of industry trends to maximize ROI. I thrive on multi-channel collaboration, leadership, and turning insights into impact for top brands while continually pushing for better returns and stronger relationships with clients.…I am a dynamic Digital Growth & Performance Strategist with 8+ years of experience, crafting data-driven strategies that drive brand visibility and business growth. I am passionate about innovation and staying ahead of industry trends to maximize ROI. I thrive on multi-channel collaboration, leadership, and turning insights into impact for top brands while continually pushing for better returns and stronger relationships with clients.

Available to hire

I am a dynamic Digital Growth & Performance Strategist with 8+ years of experience, crafting data-driven strategies that drive brand visibility and business growth. I am passionate about innovation and staying ahead of industry trends to maximize ROI.

I thrive on multi-channel collaboration, leadership, and turning insights into impact for top brands while continually pushing for better returns and stronger relationships with clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Manager at Lotka Shipping Services LLC

August 20, 2023 - December 20, 2024

Developed and executed data-driven digital marketing strategies that generated high-quality leads and growth; implemented multi-channel campaigns; optimized lead generation; enhanced brand visibility; coordinated with regional teams to align marketing efforts and improve lead conversion; managed CRM processes to ensure timely reporting.

Head of Digital Marketing & Growth at Envicon Emirates Group of Companies

December 20, 2024 - Present

Oversee digital strategy and execution for a portfolio of premium brands across hospitality, travel, retail, cleaning services, and automotive sectors. Lead digital marketing operations for an ultra-luxury hotel chain, focusing on global brand visibility and lead generation. Develop and implement full-funnel digital strategies targeting high-net-worth audiences in North & South America, Europe, China, GCC, and Africa. Manage digital presence for an urban cleaning services brand, boosting brand awareness and service inquiries. Coordinate with regional teams to ensure alignment on marketing efforts and optimize lead conversion.

Digital Manager at ThreeSixty Digital Pvt Ltd

May 1, 2022 - August 31, 2023

Managed clients’ digital presence with data-driven content and campaigns that generated high-quality leads and increased brand awareness. Mentored junior team members to enhance client management and content execution skills, ensuring high-quality service delivery. Built strong client relationships through effective communication and CRM systems, aligning strategies with business goals for timely report delivery.

Lead Digital Marketing Specialist at Beyond Technologies

March 1, 2017 - September 30, 2019

Led the development of high-quality, SEO-optimized content that improved search rankings and engaged users across multiple platforms. Implemented comprehensive SEO and SEM strategies that drove targeted traffic, resulting in increased lead generation and conversions. Collaborated with web development teams to create user-friendly websites, optimizing functionality and performance to enhance the overall customer experience.