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I am a Senior Social Media Strategist with 6+ years of experience developing and executing cross-platform strategies across Instagram, TikTok, and Facebook for hospitality, consumer goods, and lifestyle brands. I lead end-to-end social media initiatives and collaborate with creative, content, and analytics teams to deliver measurable results. I build tailored content plans, oversee video and visual content production, analyze performance metrics and KPIs, and optimize workflows with AI-powered tools to continuously improve strategy and engagement.…I am a Senior Social Media Strategist with 6+ years of experience developing and executing cross-platform strategies across Instagram, TikTok, and Facebook for hospitality, consumer goods, and lifestyle brands. I lead end-to-end social media initiatives and collaborate with creative, content, and analytics teams to deliver measurable results. I build tailored content plans, oversee video and visual content production, analyze performance metrics and KPIs, and optimize workflows with AI-powered tools to continuously improve strategy and engagement.

Chantal María Medina Ureña

Social Media Manager, Content Creator, Digital Marketer, +2

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I am a Senior Social Media Strategist with 6+ years of experience developing and executing cross-platform strategies across Instagram, TikTok, and Facebook for hospitality, consumer goods, and lifestyle brands. I lead end-to-end social media initiatives and collaborate with creative, content, and analytics teams to deliver measurable results. I build tailored content plans, oversee video and visual content production, analyze performance metrics and KPIs, and optimize workflows with AI-powered tools to continuously improve strategy and engagement.…I am a Senior Social Media Strategist with 6+ years of experience developing and executing cross-platform strategies across Instagram, TikTok, and Facebook for hospitality, consumer goods, and lifestyle brands. I lead end-to-end social media initiatives and collaborate with creative, content, and analytics teams to deliver measurable results. I build tailored content plans, oversee video and visual content production, analyze performance metrics and KPIs, and optimize workflows with AI-powered tools to continuously improve strategy and engagement.

Available to hire

I am a Senior Social Media Strategist with 6+ years of experience developing and executing cross-platform strategies across Instagram, TikTok, and Facebook for hospitality, consumer goods, and lifestyle brands. I lead end-to-end social media initiatives and collaborate with creative, content, and analytics teams to deliver measurable results.

I build tailored content plans, oversee video and visual content production, analyze performance metrics and KPIs, and optimize workflows with AI-powered tools to continuously improve strategy and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Senior Social Media Strategist at IO Marketing

May 1, 2024 - Present

Lead the Social Media area and develop tailored multi-platform strategies across Instagram, TikTok, and Facebook for hospitality, consumer goods, and lifestyle brands.

Senior Social Media Manager at AD Interactive

November 1, 2022 - May 31, 2024

Developed and advised editorial calendars and platform-specific strategies tailored to each brand’s audience. Created visual content and copy for social media.

Communications Manager at TEDx Universidad Nebrija, Madrid

December 1, 2021 - March 31, 2022

Managed the event’s digital communications and developed content for promotion.

Content Creator at Litén Lemon Agency

March 1, 2020 - September 30, 2022

Created digital content for social media and blogs across different industries. Produced and edited video content for short-form formats such as Reels and TikTok. Advised clients on best practices for video and animation content to maximize reach and engagement.

Account Executive at Post Digital Agency

January 1, 2020 - December 31, 2021

Managed client accounts and maintained direct client relationships while contributing to the development of proposals and digital campaigns.

Community Manager & Content Creator at Post Digital Agency

January 1, 2019 - December 31, 2020

Managed digital communities and planned social media content. Created content and copywriting for multiple brands. Supported digital campaign execution and coordinated content production and art direction.

Content & Design Analyst at Vice Presidency of the Dominican Republic

January 1, 2018 - December 31, 2019

Developed graphic content and supported institutional digital communications. Designed visual materials for public campaigns and communication initiatives.