Available to hire
I’m Chantelle Saldanha, a social media leader with 10+ years of global experience developing results-driven organic and paid social media strategies for Fortune 500 brands across North America and Asia. I specialize in turning data-driven insights into clear, outcome-focused campaigns that build communities and drive business results.
I hold a Master of Marketing from Schulich School of Business (Dean’s Honour Roll) and have a proven track record of scaling online communities—from 10K to 100K followers—with strong engagement growth (200% YoY in some campaigns) and cross-functional collaboration that aligns content, product, and sales to business goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Manager at Future of Marketing Institute
April 1, 2025 - PresentDelivered advisor-style marketing support for B2B brands showing marketing automation and MarTech trends on multi-channel platforms. Partnered with consulting teams and stakeholders to optimize content for client-facing communications.
Social Media Manager at En Route Marketing
July 1, 2024 - September 17, 2025Developed and executed weekly content calendars for hospitality, lifestyle, and tourism clients, delivering engaging social content (reels, posts, stories). Managed influencer partnerships and community engagement, responding to inquiries and building stronger guest relationships.
Social Media Manager at DoIT International
August 1, 2022 - September 17, 2025Led targeted campaigns for an active developer community on social platforms, increasing engagement by 200% YoY. Supported brand growth for DoIT on digital platforms by doubling engagement rates and scaling LinkedIn audience from 10K to 100K. Implemented a reporting framework, tracking KPIs, and optimizing performance campaigns. Spearheaded the company’s Employee Advocacy program in partnership with the Chief People Officer and HR.
Social Media Specialist at Amplify Industrial Marketing
November 1, 2021 - September 17, 2025Owned and executed digital and social campaigns for B2B clients. Built professional communities on LinkedIn, driving peer-to-peer engagement and demand generation. Collaborated with health care nonprofits (St. Jude, Maimonides, St. Mary’s Kids) to align social content.
Marketing Coordinator at ImageThink
June 1, 2019 - September 17, 2025Curated digital and social media activations for ImageThink and its roster of Fortune 500 clients. Collaborated with internal/external business partners and stakeholders to ensure brand accuracy and creative best practices in all client-facing materials.
Digital Strategy Manager at Times Internet Limited
January 1, 2018 - September 17, 2025Managed multi-platform campaigns for lifestyle and financial brands, including webinars, paid media, and content marketing, with competitive analysis and market research to recommend campaign strategies. Grew annual sales pipeline by 25% during the Union Budget season, managing budgets, reporting, and cross-platform optimization.
Assistant Social Media Manager at L&K Saatchi & Saatchi
September 1, 2015 - September 17, 2025Supervised a team of six social media executives to deliver award-winning digital activations and developed social media content strategies tied to consumer lifestyle and cultural trends. Earned social media recognition for a CSR campaign with 12 awards across categories.
Marketing Manager at Future of Marketing Institute
April 1, 2025 - PresentProvided advisory-style marketing support for B2B brands, showcasing marketing automation and MarTech trends across multi-channel platforms. Partnered with consulting teams and stakeholders to optimize client communications.
Social Media Manager at En Route Marketing
July 1, 2024 - September 17, 2025Developed and executed weekly content calendars for hospitality, lifestyle, and tourism clients, delivering engaging social content (reels, posts, stories). Managed influencer partnerships and community engagement, building stronger guest relationships.
Social Media Manager at DoIT International
August 1, 2022 - September 17, 2025Led targeted campaigns for an active developer community on social platforms, increasing engagement by 200% YoY. Supported brand growth on digital channels by doubling engagement rates and scaling LinkedIn audience from 10K to 100K. Implemented a reporting framework with KPIs and optimized campaigns. Spearheaded Employee Advocacy program in partnership with CEO and HR.
Social Media Specialist at Amplify Industrial Marketing
November 1, 2021 - September 17, 2025Owned and executed digital and social campaigns for B2B clients. Built professional communities on LinkedIn, driving peer-to-peer engagement and demand generation. Collaborated with healthcare nonprofits (St. Jude, Maimonides, St. Mary’s Kids) to align social content.
Marketing Coordinator at ImageThink
June 1, 2019 - September 17, 2025Curated digital and social media activations for ImageThink and its roster of Fortune 500 clients. Collaborated with internal/external business partners and stakeholders to ensure brand accuracy and creative best practices in client-facing materials.
Digital Strategy Manager at Times Internet Limited
January 1, 2018 - September 17, 2025Managed multi-platform campaigns for lifestyle and financial brands, including webinars, paid media, and content marketing, with competitive analysis and market research to inform campaign strategies. Grew annual sales pipeline by 25% during the Union Budget season; managed budgets, reporting, and cross-channel execution.
Asst Social Media Manager at L&K Saatchi & Saatchi
September 1, 2015 - September 17, 2025Supervised a team of six social media executives to deliver award-winning digital activations and developed social media content strategy aligned to consumer lifestyle and cultural trends. Earned social media recognition for CSR campaigns with 12 awards across categories.
Marketing Manager at Future of Marketing Institute
April 1, 2025 - PresentDelivered advisor-style marketing support for B2B brands, showcasing marketing automation and MarTech trends across multi-channel platforms.
Social Media Manager at En Route Marketing
July 1, 2024 - September 17, 2025Developed and executed weekly content calendars for hospital, lifestyle, and travel clients; delivered engaging social content (reels, posts, stories). Managed influencer partnerships and community engagement, handling inquiries and building guest relationships.
Social Media Manager at DoIT International
August 1, 2022 - September 17, 2025Led targeted campaigns for an active developer community on social media platforms, increasing engagement by 200% YoY. Supported brand growth on digital platforms by doubling engagement rates and scaling the LinkedIn audience from 10K to 100K. Implemented a reporting framework, tracked KPIs, and optimized performance campaigns. Spearheaded the Employee Advocacy program in partnership with the Chief People Officer and HR.
Social Media Specialist at Amplify Industrial Marketing
November 1, 2021 - September 17, 2025Owned and executed digital and social campaigns for B2B clients. Built professional communities on LinkedIn, driving peer-to-peer engagement and demand generation. Collaborated with health care non-profits to align social content.
Assistant Social Media Manager at L&K Saatchi & Saatchi
September 1, 2015 - September 17, 2025Supervised a team of six social media executives to deliver award-winning digital activations and developed social media content strategies tied to consumer lifestyle and cultural trends. Earned social media recognition for CSR campaigns with multiple awards.
Marketing Coordinator at ImageThink
June 1, 2019 - September 17, 2025Curated digital and social media activations for ImageThink and its Fortune 500 client roster. Collaborated with internal/external partners to ensure brand accuracy and creative best practices in client-facing materials.
Digital Strategy Manager at Times Internet Limited
January 1, 2018 - September 17, 2025Managed multi-platform campaigns for lifestyle and financial brands, including webinars, paid media, and content marketing, with competitive analysis and market research to inform campaign strategies.
Marketing Manager at Future of Marketing Institute
April 1, 2025 - PresentDelivers advisory-style marketing support for B2B brands, showcasing marketing automation and MarTech trends across multi-channel platforms. Partners with consulting teams and stakeholders to optimize content for client-facing communications.
Marketing Coordinator at ImageThink
June 1, 2019 - September 17, 2025Curated digital and social media activations for ImageThink and its roster of Fortune 500 clients. Collaborated with internal/external business partners and stakeholders to ensure brand accuracy and creative best practices in all client-facing materials.
Social Media Manager at En Route Marketing
July 1, 2024 - September 17, 2025Developed and executed weekly content calendars for hospitality, lifestyle, and tourism clients, delivering engaging social content (reels, posts, stories). Managed influencer partnerships and community engagement, responding to inquiries and building stronger guest relationships.
Social Media Manager at DoIT International
August 1, 2022 - September 17, 2025Led targeted campaigns for an active developer community on social media platforms, increasing engagement by 200% YoY. Supported brand growth for DoIT on digital platforms by doubling engagement rates and scaling the LinkedIn audience from 10K to 100K. Implemented a reporting framework, tracking KPIs, and optimizing performance campaigns. Spearheaded the company’s Employee Advocacy program in partnership with the Chief People Officer and HR teams, aligning with corporate brand strategy.
Social Media Specialist at Amplify Industrial Marketing
November 1, 2021 - September 17, 2025Owned and executed digital and social campaigns for B2B clients. Built professional communities on LinkedIn, driving peer-to-peer engagement and demand generation. Collaborated with health care nonprofits (St. Jude, Maimonides, St. Mary’s Kids) to align social content.
Assistant Social Media Manager at L&K Saatchi & Saatchi
September 1, 2015 - September 17, 2025Supervised a team of six social media executives to deliver award-winning digital activations and developed social content strategies that tied to consumer lifestyle and cultural trends. Earned social media recognition for a CSR campaign with 12 awards across categories.
Digital Strategy Manager at Times Internet Limited
January 1, 2018 - September 17, 2025Managed multi-platform campaigns for lifestyle and financial brands, including webinars, paid media, and content marketing, with competitive analysis and market research to recommend campaign strategies. Grew annual sales pipeline by 25% during the Union Budget season, managing campaign budgets, reporting, and optimization to ensure brand-aligned executions across platforms.
Marketing Specialist at Future of Marketing Institute - York University (Co-Op)
April 1, 2025 - August 1, 2025Developed multi-channel marketing initiatives and external partnerships to elevate the Institute’s thought leadership in digital transformation and innovation while strengthening brand visibility across online (website and advertising), newsletter, email, digital, and social media platforms (organic and paid).
Social Media Manager at En Route Consulting
February 1, 2024 - August 1, 2025Led partnership-driven social campaigns for civic and tourism clients, designing community-first initiatives that drove 38% engagement growth and strengthened local brand perception across key social platforms. Owned campaign strategy, partner coordination, and performance reporting for 3–5 concurrent campaigns, using social analytics to assess ROI, inform optimization, and guide future campaign decisions.
Social Media Coordinator at DoiT International
November 1, 2021 - August 1, 2022Launched digital and social strategy to engage enterprise prospects and brand experience across AWS and Google Cloud ecosystems, aligning content strategy with broader go-to-market objectives. Scaled LinkedIn presence from 10K to 100K followers, driving 200%+ year-over-year engagement growth through strategic storytelling, thought leadership, and content optimization. Piloted the Employee Advocacy program, enabling distributed content creation across internal teams and amplifying employer brand visibility to support hiring, talent attraction, and culture-led storytelling initiatives.
Social Media Marketing Specialist at Amplify Industrial Marketing
July 1, 2019 - November 1, 2021Designed a multi-stakeholder social campaign partnering with regional health care facilities, driving 60%+ audience growth and increased community participation through cause-led storytelling. Served as a client-facing consultant for key B2B accounts, providing strategic recommendations based on research, campaign results, and sales team input to ensure campaign effectiveness and efficiency.
Marketing Coordinator (Contract) at ImageThink LLC
February 1, 2019 - June 1, 2019Coordinated cross-functional marketing campaigns for Fortune 500 clients, integrating email, social media, SEO, and live event tactics to drive engagement and lead capture.
Assistant Manager, Social Media at L & K Saathchi & Saathchi
September 1, 2015 - January 1, 2019Over saw end-to-end execution of digital and social campaigns across B2B and CSR accounts, translating brand strategy into platform-specific content while ensuring consistency with client objectives and brand standards.
Digital Strategy Manager at Times Internet Limited
September 1, 2015 - January 1, 2019Managed digital partnerships and social media marketing campaigns for B2B audiences that generated $1M in pipeline growth, optimizing performance through A/B testing and analytics.
Digital Brand Executive at Publicis Beehive
June 1, 2010 - August 1, 2011Built a social media ambassador program for leading clients in tourism, education, hospitality, and industrial sectors. Leveraged social listening tools to maintain online reputation and brand sentiment. Gained insight into advertising and brand strategies through hands-on workshops and presentations from senior professionals across divisions, including account management, media planning, and sales teams.
Assistant Manager, Social Media at L & K Saatchi & Saatchi
December 1, 2012 - August 1, 2015Oversaw end-to-end execution of digital and social campaigns across B2B and CSR accounts, translating brand strategy into platform-specific content while ensuring consistency with client objectives and brand standards. Mentored a team of 6 influencer partnerships, campaign management, and creative delivery, driving integrated programs recognized with 12 industry awards for digital innovation and effectiveness.
Senior Digital Brand Executive at CogMat Digital Solutions
August 1, 2011 - November 1, 2012Pioneered brand strategies for clients across hospitality, tourism, and financial services, repositioning brands to break category conventions and capitalize on digital behaviors through differentiated content and platform strategy.
Brand Consultant at Grow With Beck
April 1, 2025 - July 1, 2025Brand consultant role focusing on growth and branding strategies for clients in Toronto.
Founder & Consultant at Artified By Elle
August 1, 2022 - January 1, 2024Built and scaled a personal brand on Instagram through content-led growth strategies, audience engagement, and community development.
Marketing Specialist (Co-op) at Future of Marketing Institute, York University
April 1, 2025 - August 1, 2025Developed multi-channel marketing initiatives and external partnerships to elevate the Institute’s thought leadership in digital transformation and innovation while strengthening brand visibility across online channels (website and advertising), newsletters, email, digital, and social media platforms (organic and paid).
Assistant Manager, Social Media at L&K Saatchi & Saatchi
December 1, 2012 - August 1, 2015Oversaw end-to-end execution of digital and social campaigns across B2B and CSR accounts, translating brand strategy into platform-specific content while ensuring consistency with client objectives and brand standards. Mentored a team of 6 influencer partnerships and campaign managers, driving integrated programs recognized with industry awards for digital innovation and effectiveness.
Education
Master of Marketing (MMKG) at Schulich School of Business
August 1, 2024 - August 1, 2025Bachelor's in Mass Media (Advertising) at University of Mumbai, India
August 1, 2007 - April 1, 2010Master of Marketing (MMKG) at Schulich School of Business
August 1, 2024 - August 1, 2025Bachelor of Mass Media (Advertising) at University of Mumbai
August 1, 2007 - April 1, 2010Master of Marketing at Schulich School of Business
August 1, 2024 - August 1, 2025Bachelor's in Mass Media (Advertising) at University of Mumbai
August 1, 2007 - April 1, 2010Masters of Marketing (MMKG) at Schulich School of Business
August 1, 2024 - August 1, 2025Bachelor's in Mass Media (Advertising) at University of Mumbai
August 1, 2007 - April 1, 2010Master of Marketing (MMKG) at Schulich School of Business
January 1, 2024 - January 1, 2025Bachelor’s in Mass Media, BMM (Advertising) at University of Mumbai
January 1, 2007 - January 1, 2010Master of Marketing (MMKG) at Schulich School of Business
January 1, 2024 - January 1, 2025Bachelor of Mass Media, BMM (Advertising) at University of Mumbai
January 1, 2007 - January 1, 2010Master of Marketing at Schulich School of Business, York University
January 1, 2024 - January 1, 2025Bachelor of Mass Media, BMM (Advertising) at University of Mumbai
January 1, 2007 - January 1, 2010Qualifications
Hootsuite Platform Certification
January 1, 2025 - September 17, 2025HubSpot Academy Certification (Inbound Marketing, Social Media Marketing, Digital Advertising, Email Marketing)
January 11, 2030 - September 17, 2025Udemy - Social Media Content Creation (Canva)
January 11, 2030 - September 17, 2025LinkedIn Learning - Social Media Marketing Strategy: TikTok and Instagram Reels; Digital Marketing Foundations
January 11, 2030 - September 17, 2025Hootsuite Platform Certification
January 1, 2025 - September 17, 2025HubSpot Academy Certifications: Inbound Marketing
January 11, 2030 - September 17, 2025HubSpot Academy Certifications: Social Media Marketing
January 11, 2030 - September 17, 2025HubSpot Academy Certifications: Digital Advertising
January 11, 2030 - September 17, 2025HubSpot Academy Certifications: Email Marketing
January 11, 2030 - September 17, 2025Udemy: Social Media Content Creation (Canva, Beginner to Advanced)
January 11, 2030 - September 17, 2025LinkedIn Learning: Social Media Marketing Strategy (TikTok & Instagram Reels)
January 11, 2030 - September 17, 2025LinkedIn Learning: Digital Marketing Foundations
January 11, 2030 - September 17, 2025Hootsuite Platform Certification
January 1, 2025 - September 17, 2025HubSpot Academy: Inbound Marketing
January 11, 2030 - September 17, 2025HubSpot Academy: Social Media Marketing
January 11, 2030 - September 17, 2025HubSpot Academy: Digital Advertising
January 11, 2030 - September 17, 2025Udemy: Social Media Content Creation (Canva Beginner to Advanced)
January 11, 2030 - September 17, 2025LinkedIn Learning: Social Media Marketing Strategy (TikTok & Instagram Reels)
January 11, 2030 - September 17, 2025Hootsuite Platform Certification
January 1, 2025 - September 17, 2025HubSpot Academy Inbound Marketing
January 11, 2030 - September 17, 2025HubSpot Academy Social Media Marketing
January 11, 2030 - September 17, 2025HubSpot Academy Digital Advertising
January 11, 2030 - September 17, 2025HubSpot Academy Email Marketing
January 11, 2030 - September 17, 2025Udemy: Canva – Content Creation
January 11, 2030 - September 17, 2025Udemy: UX Writing
January 11, 2030 - September 17, 2025LinkedIn Learning: Social Media Marketing Strategy (TikTok and Instagram Reels)
January 1, 2021 - September 17, 2025LinkedIn Learning: Digital Marketing Foundations
January 1, 2021 - September 17, 2025Master of Marketing (MKMG)
January 1, 2024 - January 1, 2025Bachelor of Mass Media, BMM (Advertising)
January 1, 2007 - January 1, 2010Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Healthcare, Software & Internet, Education, Other, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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