SEM Manager at Klick Health

Promoted from Senior SEM Specialist to lead SEM strategy and execution across multiple pharmaceutical accounts with $2M+ monthly spend. 1. Drove 3× conversion rate increase and 50% CPA reduction through campaign restructuring, SPN traffic analysis, and structured A/B testing. 2. Conducted competitive and keyword analysis, optimizing budget allocation and ROI while identifying growth opportunities. 3. Developed dashboards (Looker Studio, GA4, Excel pivot tables/vlookups) to streamline reporting and provide actionable insights to stakeholders. 4. Managed cross-functional collaboration with creative, analytics, and finance teams to ensure compliant, multi-channel campaign execution. Managed and mentored a growing SEM team, onboarding and training new specialists, 5. while fostering a culture of collaboration and performance excellence.

Previous SEM Roles at Klick Health

Progressed from Paid Search Coordinator to Senior Paid Search Specialist, gaining full ownership of campaign strategy, optimization, and reporting. 1. Managed $24M+ annual paid search spend, delivering up to 75% increase in conversions and 25% CPA reduction. 2. Built and launched 40+ campaigns, implementing advanced bidding strategies (tCPA, tROAS) and optimizing at keyword and ad group levels, boosting CTR and engagement 10–25%. 3. Conducted in-depth keyword research and structured campaign hierarchy to improve targeting accuracy and efficiency. 4. Streamlined campaign execution, pacing, and invoicing/reconciliation, reducing processing time 50%. 5. Collaborated with Ad Ops on GA4 and Floodlight setup to ensure accurate conversion tracking and reporting. 6. Developed dashboards and reporting to connect paid

Google Ads Campaign Specialist at Teleperformance

1. Managed 120+ Google Ads campaigns across retail, education, healthcare, and tech, optimizing Smart Bidding, A/B testing, audience segmentation, and conversion tracking. 2. Delivered performance insights and strategic recommendations to 100+ clients, maintaining 95%+ satisfaction through regular engagement. 3. Conducted weekly performance reviews and adjusted campaigns proactively, building strong client relationships through 150+ weekly touchpoints.

Assistant Manager, International Marketing at CUBRID DATABASE

1. Led cross-channel marketing across Naver, Google, Facebook, X, LinkedIn, YouTube, and Reddit, driving 130% follower growth, 20% YoY website engagement, and improving homepage UX/UI. 2. Directed content strategy, campaigns, and marketing assets, overseeing global translation and localization for English and Korean audiences, while collaborating with CMO, sales, and technical teams to align initiatives with product cycles and reduce support requests by 30%.

Marketing / SEM Specialist at Bonding Corporation

Delivered performance insights and strategic recommendations to 100+ clients across retail, education, health care, and tech; maintained 95%+ client satisfaction; led weekly performance reviews and built dashboards; collaborated with creative, analytics, and finance teams to ensure compliant multi-channel campaign execution.

SEM Specialist at CUBRID DBMS Corporation

Implemented keyword research, ad copy development, and smart bidding; managed A/B tests and multi-channel campaigns (Google, Naver, Facebook, YouTube, LinkedIn, Reddit); generated performance insights and helped optimize spend.

SEM Manager at CUBRID DBMS Corporation

Led the paid search strategy across pharma, retail, education, and technology; managed $24M+ annual SEM budgets; optimized campaigns using tROAS/tCPA; built dashboards; reported performance to stakeholders; enabled cross-functional alignment with product cycles.

Senior Paid Search Specialist at Teleperformance

Progressed from Paid Search Coordinator to Senior Paid Search Specialist; owned campaign strategy, optimization, and reporting; delivered improvements in conversions and key metrics; liaised with clients and cross-functional teams.

Senior SEM Specialist at Klick Health

Promoted to lead SEM strategy across multiple pharmaceutical accounts with $2M+ monthly spend; drove 3x conversion rate increase and 50% CPA reduction; built dashboards and restructured attribution; optimized budgets and bid strategies.