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I am a senior marketing leader with 10+ years of experience driving brand, digital and growth strategies across healthcare, SaaS, agency and retail environments. I own end-to-end marketing strategy, lead multi-disciplinary teams and agencies, and manage multi-channel budgets to deliver measurable growth. I work with boards and senior stakeholders to translate business objectives into clear, actionable marketing plans, placing insight-driven campaigns at the forefront. I excel at balancing brand-building with performance marketing, turning data into compelling narratives that resonate with both B2B and B2C audiences.…I am a senior marketing leader with 10+ years of experience driving brand, digital and growth strategies across healthcare, SaaS, agency and retail environments. I own end-to-end marketing strategy, lead multi-disciplinary teams and agencies, and manage multi-channel budgets to deliver measurable growth. I work with boards and senior stakeholders to translate business objectives into clear, actionable marketing plans, placing insight-driven campaigns at the forefront. I excel at balancing brand-building with performance marketing, turning data into compelling narratives that resonate with both B2B and B2C audiences.

Charlotte Mee

Brand Strategist, Marketing Strategist, Content Creator, +2

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I am a senior marketing leader with 10+ years of experience driving brand, digital and growth strategies across healthcare, SaaS, agency and retail environments. I own end-to-end marketing strategy, lead multi-disciplinary teams and agencies, and manage multi-channel budgets to deliver measurable growth. I work with boards and senior stakeholders to translate business objectives into clear, actionable marketing plans, placing insight-driven campaigns at the forefront. I excel at balancing brand-building with performance marketing, turning data into compelling narratives that resonate with both B2B and B2C audiences.…I am a senior marketing leader with 10+ years of experience driving brand, digital and growth strategies across healthcare, SaaS, agency and retail environments. I own end-to-end marketing strategy, lead multi-disciplinary teams and agencies, and manage multi-channel budgets to deliver measurable growth. I work with boards and senior stakeholders to translate business objectives into clear, actionable marketing plans, placing insight-driven campaigns at the forefront. I excel at balancing brand-building with performance marketing, turning data into compelling narratives that resonate with both B2B and B2C audiences.

Available to hire

I am a senior marketing leader with 10+ years of experience driving brand, digital and growth strategies across healthcare, SaaS, agency and retail environments. I own end-to-end marketing strategy, lead multi-disciplinary teams and agencies, and manage multi-channel budgets to deliver measurable growth. I work with boards and senior stakeholders to translate business objectives into clear, actionable marketing plans, placing insight-driven campaigns at the forefront. I excel at balancing brand-building with performance marketing, turning data into compelling narratives that resonate with both B2B and B2C audiences.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Communications Specialist at Sherwood Forest Hospitals Trust - NHS

June 1, 2024 - Present

Led communications strategy for a Trust-wide Electronic Patient Record Programme, supporting organisational change and staff engagement. Developed brand identity, assets and messaging for major digital transformation initiatives. Copywriting for internal and external stakeholders. Junior management support for the Communications department. Built and managed relationships with key stakeholders across the Trust. Supported on-call duties with ongoing training around Emergency preparedness, resilience and response (EPRR), including media relations, business continuity planning and communications systems. Owned internal communications planning, including newsletters, engagement events and campaigns.

Marketing Manager at Cartwright Communications

May 1, 2023 - April 30, 2024

Led the agency’s internal marketing strategy aligned to business growth goals. Acted as senior marketing advisor to clients across brand, digital and UX strategy. Ran brand workshops and translated insights into positioning, messaging and brand guidelines. Managed the agency website, UX improvements and performance optimisation. Led affiliate marketing as a standalone service line, managing clients, platforms and reporting. Partnered with PPC and digital specialists to ensure integrated performance strategies. Development of an email marketing strategy for the agency.

Brand and Marketing Manager at Gendius Ltd.

November 1, 2019 - May 31, 2023

Owned company-wide marketing strategy across brand, digital, performance and growth. Defined brand positioning and messaging for B2B and B2C audiences. Led ASO, PPC, email and content strategies to drive app adoption and engagement. Delivered over 200% YoY growth in app downloads. Managed PR and awards strategy, securing multiple international industry awards. Recruited and line-managed a Social Media and Content Executive. Delivered performance reporting and insight for senior stakeholders. Acted as key marketing partner to product and development teams. Liaised with a PR agency for all press activity and awards entries, securing multiple international industry awards.

Email and Social Media Marketing Executive at The Sporting Lodge Ltd.

July 1, 2018 - November 30, 2019

Owned email marketing strategy across multiple retail brands, driving engagement and revenue. Developed reporting frameworks to measure campaign performance against commercial goals. Led social media strategy and content planning across Facebook, Instagram and Twitter. Designed and delivered all online creative assets across web, email and social. Led website content updates and collaborated with external developers on improvements.

Digital Marketing at Royal Crown Derby

February 1, 2017 - July 31, 2018

Delivered digital marketing activity across email, social and content to support product launches. Owned promotional planning and digital campaign execution. Developed Pinterest strategy aligned to wider business objectives. Created content for blogs, email campaigns and printed marketing materials. Supported national and international trade shows and brand events.

Digital Marketing Assistant at Hillarys Blinds Ltd.

June 1, 2015 - February 28, 2017

Supported the delivery of digital and paid social strategies. Managed social media scheduling and content planning. Collaborated with design and external agencies to deliver campaign assets. Conducted competitor analysis and pricing updates aligned to business strategy.

Marketing Assistant at Remit Training

April 1, 2014 - May 31, 2015

Delivered digital marketing activity across multiple channels to promote available apprenticeship opportunities. Supported lead generation and engagement with prospective learners and employers. Contributed to the planning, promotion and delivery of events to raise awareness of apprenticeships and drive enrolment.

Marketing Assistant at Food & Drink Forum

October 1, 2012 - February 28, 2014

Supported marketing communications, membership engagement and events. Assisted with the delivery of a funded ERDF project, including promotion and administration. Supported the company's rebrand and launch activity.