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Hi, I’m Charleen! I’ve spent the last six years working across social media management, content creation, and community engagement, helping brands tell stories that feel real and connect with the right people. I’m big on data-driven creativity—looking at what actually performs, learning from similar brands, and finding ways to tie those insights back into a brand’s unique voice. I also handle influencer partnerships, paid collaborations, and campaign strategy, and I love seeing small or start-up brands grow through smart, intentional content. Outside of work, I’m always learning something new, whether it’s running (I’m 5 feet tall with a mid-high arch, so it’s been a fun journey!) or experimenting with creative ideas that keep me evolving in this field. I’m also building my own passion project, Studio Graze, which offers grazing tables and photo backdrops for Filipino weddings and events. My goal has always been simple: keep growing, stay curious, and help brands create content that actually works—and feels good to make.…Hi, I’m Charleen! I’ve spent the last six years working across social media management, content creation, and community engagement, helping brands tell stories that feel real and connect with the right people. I’m big on data-driven creativity—looking at what actually performs, learning from similar brands, and finding ways to tie those insights back into a brand’s unique voice. I also handle influencer partnerships, paid collaborations, and campaign strategy, and I love seeing small or start-up brands grow through smart, intentional content. Outside of work, I’m always learning something new, whether it’s running (I’m 5 feet tall with a mid-high arch, so it’s been a fun journey!) or experimenting with creative ideas that keep me evolving in this field. I’m also building my own passion project, Studio Graze, which offers grazing tables and photo backdrops for Filipino weddings and events. My goal has always been simple: keep growing, stay curious, and help brands create content that actually works—and feels good to make.

Charleen Pearl Rayos

Social Media Manager, Influencer Marketing Manager, Content Creator, +2

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Hi, I’m Charleen! I’ve spent the last six years working across social media management, content creation, and community engagement, helping brands tell stories that feel real and connect with the right people. I’m big on data-driven creativity—looking at what actually performs, learning from similar brands, and finding ways to tie those insights back into a brand’s unique voice. I also handle influencer partnerships, paid collaborations, and campaign strategy, and I love seeing small or start-up brands grow through smart, intentional content. Outside of work, I’m always learning something new, whether it’s running (I’m 5 feet tall with a mid-high arch, so it’s been a fun journey!) or experimenting with creative ideas that keep me evolving in this field. I’m also building my own passion project, Studio Graze, which offers grazing tables and photo backdrops for Filipino weddings and events. My goal has always been simple: keep growing, stay curious, and help brands create content that actually works—and feels good to make.…Hi, I’m Charleen! I’ve spent the last six years working across social media management, content creation, and community engagement, helping brands tell stories that feel real and connect with the right people. I’m big on data-driven creativity—looking at what actually performs, learning from similar brands, and finding ways to tie those insights back into a brand’s unique voice. I also handle influencer partnerships, paid collaborations, and campaign strategy, and I love seeing small or start-up brands grow through smart, intentional content. Outside of work, I’m always learning something new, whether it’s running (I’m 5 feet tall with a mid-high arch, so it’s been a fun journey!) or experimenting with creative ideas that keep me evolving in this field. I’m also building my own passion project, Studio Graze, which offers grazing tables and photo backdrops for Filipino weddings and events. My goal has always been simple: keep growing, stay curious, and help brands create content that actually works—and feels good to make.

Available to hire

Hi, I’m Charleen! I’ve spent the last six years working across social media management, content creation, and community engagement, helping brands tell stories that feel real and connect with the right people. I’m big on data-driven creativity—looking at what actually performs, learning from similar brands, and finding ways to tie those insights back into a brand’s unique voice. I also handle influencer partnerships, paid collaborations, and campaign strategy, and I love seeing small or start-up brands grow through smart, intentional content.

Outside of work, I’m always learning something new, whether it’s running (I’m 5 feet tall with a mid-high arch, so it’s been a fun journey!) or experimenting with creative ideas that keep me evolving in this field. I’m also building my own passion project, Studio Graze, which offers grazing tables and photo backdrops for Filipino weddings and events. My goal has always been simple: keep growing, stay curious, and help brands create content that actually works—and feels good to make.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Marketing Executive at AtoZ Media

November 1, 2019 - May 31, 2020

Managed online advertising campaigns across Facebook, Twitter, and Instagram for 15+ clients, including Al Masaood Qatar (Nissan, Infiniti, Renault). Led December campaign that achieved the client's highest recorded annual sales.

Office Assistant at JAH & Co. Inc

February 1, 2021 - June 30, 2022

Generated $300K+ revenue through management of 100+ branded content campaigns with content creators.

Virtual Assistant at Magic Inc.

February 1, 2023 - July 31, 2023

Provided administrative and digital marketing support, helped coordinate campaigns, created content calendars, produced short-form and long-form video content for multiple social media platforms, and assisted with influencer outreach.

Social Media Associate at The AM

July 1, 2023 - Present

Lead social media strategy and campaign execution for 15+ clients; built and managed a 80+ creator network for both organic and paid campaigns; designed content calendars and produced YouTube and Instagram Reels; coordinated with creators; organized international travel for the team; oversaw influencer marketing lifecycle from outreach to ROI tracking; achieved 300% growth in creator network (2024-2025).