“On Our Tour Talks…” is a podcast independently funded and produced by dedicated fans set to promote and inspire the young creatives of the music industry. As Editor, I am responsible for editing 50+ minute long podcast sessions to be distributed across all streaming platforms and YouTube. I am also responsible for curated short-form social media content to promote said podcat episodes.

Content Creator at Youth Music UK (in partnership with Warner Bros, Apple TV, BBC Scotland)

November 24, 2024 - Present

Posted in real-time throughout live music event / Interviewed industry professionals and artists, later used to create engaging vox-pop videos for social platforms / Delivered 8x reel style videos within 24 hours of the event ending / Created a ‘highlights reel’ promoting the organisation, brand intentions and values and the event itself, drawing in an audience outside of their current following.

Co-Founder & Chief Social Media Manager & Video Editor at On Our Tour

March 1, 2023 - Present

I am the co-founder of social media brand ‘On Our Tour,’ which is a digital brand aiming to promote and inspire the emerging talents in the music industry, from independent artists to fans aspiring to become industry professionals. Evident with the creation of On Our Tour, I am very passionate about opening doors for young creatives and bringing to light less talked about conversations within creative fields; done so through our podcast, “On Our Tour Talks…” is a podcast independently funded and produced by dedicated fans that aim to bridge gaps between artist and fan through conversations centred around the hidden secrets of the music industry. With industry professionals and artists as guests, we have created an educational space which sets out to inspire young creatives and fans alike. I am our chief Video Editor and Social Media Manager and I am responsible for the creation and delivery of all digital media that is posted across our channels, which includes long-form YouTube videos and our short-form Instagram & TikTok content. Over the past two years, I have helped our brand build a community and ever-growing audience of over 11,000 followers on TikTok. We have collaborated with numerous well renowned companies such as Warner Music Group and Universal Music on organic paid posting. Content in which I have incorporated current trends reaches us an overall engagement rate of 63.95% with 150% rate on a huge portion of our content, some surpassing 4,000,000 views. Managing our socials has further grown my knowledge and understanding of the online world and I have developed excellent trend analysis abilities and analytical skills.

YouTube Video Editor at Music Videos / Vlogs / Behind The Scenes / Podcast Episodes

February 1, 2023 - Present

Ability to craft compelling, visual narratives through jump cuts, pacing, and effective transitions and motion graphics. / Organising, trimming, and cutting footage to remove mistakes or pauses ensuring a smooth, fast-paced, and engaging narrative. / Confident enhancing audio to clear up background noise and balance audio levels and incorporate sound effects and music. / Colour-graded footage to fit the mood and atmosphere of overall video. / Demonstrated excellent file management, processing and project organisation skills.

Social Media Video Editor at Vox-pop interviews / Podcast shorts / Music Promotion

February 5, 2023 - Present

Demonstrated excellent editorial instincts for hooks, pacing and text animations. / A vast understanding of platform specific editing styles and techniques which ensures content will perform to high engagement rates across all digital channels. / Utilised text animations, B-roll integration and transitions to create scroll-stopping content that retains engagement. / Created mix media effects and motion graphics to create eye-catching visuals in post-production. / Analysed social media metrics and analytics to ensure that edited social content adapts trends to your audiences niches and incorporates proven, impactful hooks.