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I am a performance marketer focused on squeezing every dollar out of paid search. I've built and scaled paid media programs across Google Ads, Bing, and Local Service Ads, working with global teams to hit aggressive growth targets. I describe myself as data-driven, results-oriented, and collaborative, thriving when juggling multiple accounts and partnering with sales and leadership to drive revenue. I've built and optimized paid media campaigns for diverse clients, led cross-functional teams with sales and leadership, and consistently delivered ROAS gains while reducing cost per lead. I enjoy turning data into actionable insights and collaborating to hit ambitious growth goals.…I am a performance marketer focused on squeezing every dollar out of paid search. I've built and scaled paid media programs across Google Ads, Bing, and Local Service Ads, working with global teams to hit aggressive growth targets. I describe myself as data-driven, results-oriented, and collaborative, thriving when juggling multiple accounts and partnering with sales and leadership to drive revenue. I've built and optimized paid media campaigns for diverse clients, led cross-functional teams with sales and leadership, and consistently delivered ROAS gains while reducing cost per lead. I enjoy turning data into actionable insights and collaborating to hit ambitious growth goals.

Charlie Henderson

Marketer, Marketing Strategist, Growth Marketer, +7

5.0 (1 review)

I am a performance marketer focused on squeezing every dollar out of paid search. I've built and scaled paid media programs across Google Ads, Bing, and Local Service Ads, working with global teams to hit aggressive growth targets. I describe myself as data-driven, results-oriented, and collaborative, thriving when juggling multiple accounts and partnering with sales and leadership to drive revenue. I've built and optimized paid media campaigns for diverse clients, led cross-functional teams with sales and leadership, and consistently delivered ROAS gains while reducing cost per lead. I enjoy turning data into actionable insights and collaborating to hit ambitious growth goals.…I am a performance marketer focused on squeezing every dollar out of paid search. I've built and scaled paid media programs across Google Ads, Bing, and Local Service Ads, working with global teams to hit aggressive growth targets. I describe myself as data-driven, results-oriented, and collaborative, thriving when juggling multiple accounts and partnering with sales and leadership to drive revenue. I've built and optimized paid media campaigns for diverse clients, led cross-functional teams with sales and leadership, and consistently delivered ROAS gains while reducing cost per lead. I enjoy turning data into actionable insights and collaborating to hit ambitious growth goals.

Available to hire

I am a performance marketer focused on squeezing every dollar out of paid search. I’ve built and scaled paid media programs across Google Ads, Bing, and Local Service Ads, working with global teams to hit aggressive growth targets. I describe myself as data-driven, results-oriented, and collaborative, thriving when juggling multiple accounts and partnering with sales and leadership to drive revenue.

I’ve built and optimized paid media campaigns for diverse clients, led cross-functional teams with sales and leadership, and consistently delivered ROAS gains while reducing cost per lead. I enjoy turning data into actionable insights and collaborating to hit ambitious growth goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Head of Marketing and Sales at Moe Sews Embroidery

January 1, 2025 - January 1, 2025

Architected the e-commerce paid marketing strategy from scratch, personally managing Google Ads and Meta Ads to scale the business to over $1 million in annual revenue. Achieved and maintained a consistent 5x+ Return on Ad Spend (ROAS) through rigorous campaign optimization and strategic budget management. Negotiated all contracts and deals with business partners, directly contributing to a 5% increase in overall profit margins.

Marketing Manager at Sensient Technologies

January 1, 2024 - January 1, 2024

Slashed B2B cost-per-lead by 83% (from over $600 to $100) by restructuring the Google Ads strategy for a multi-hundred-thousand-dollar budget across international business divisions in the food and pharmaceutical sectors. Improved marketing forecast accuracy and lead quality assessment by developing a unified analytics dashboard in Looker Studio with data integrated from Salesforce and Google Analytics.

Head of Marketing and Sales at Moe Sews Embroidery

January 1, 2024 - December 31, 2025

Built the paid ads program from the ground up using Google Ads, Meta Ads, and LSAs. Scaled the business past $1M in annual revenue while keeping ROAS above 5x. Handled keyword research, campaign setup, budget pacing, tracking, landing page updates, and weekly reporting. Negotiated vendor contracts and increased profit margins by 5%.

Paid Media Manager at Sensient Technologies

January 1, 2022 - December 31, 2024

Rebuilt the Google Ads structure for multiple international divisions and cut B2B CPL by 83 percent. Managed large budgets and designed forecasting models. Created Looker Studio dashboards integrating Salesforce and Google Analytics. Conducted keyword research, competitor audits, and audience segmentation to lift lead quality and reduce wasted spend.