Available to hire
I’m a versatile creative designer focused on brand identity, visual storytelling, and scalable design systems. I translate business goals into cohesive brand identities and high-impact campaigns across digital and physical touchpoints.
My experience spans enterprise-grade design operations at SAP and fast-paced environmental branding at Changi Airport Group, grounding my work in governance, systems thinking, and cross-functional collaboration.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
German
Beginner
Work Experience
Working Student — Design & Communication at SAP SE
August 1, 2025 - PresentDeveloped reusable Figma template systems that streamlined design execution and significantly reduced asset delivery times for cross-functional marketing and product teams. Leveraged AI-assisted workflows to accelerate creative content production while maintaining strict brand governance and quality standards. Collaborated across design, product, and engineering stakeholders to translate research insights into clear, accessible visual storytelling assets and documentation. Designed production-ready HTML email templates applying brand and UX standards to user-facing enterprise communications.
Assistant Manager — Communications & Operations at Changi Airport Group
July 1, 2022 - June 30, 2023Coordinated cross-functional teams to deliver brand-aligned communications and environmental graphics for large-scale corporate events within a high-stakes operational ecosystem. Developed visual communication materials for large-scale training programs, simplifying complex protocols into structured, highly accessible assets that improved compliance by 30% across 200+ staff. Standardized 20+ training sessions into reusable visual formats, applying systems thinking to organizational communications early in career.
Assistant Manager — Administration & Comms at National Environment Agency
September 1, 2020 - March 31, 2022Established visual documentation frameworks and standardised communication deliverables across departments — reducing internal support queries by 40%. Led end-to-end digitization of cross-departmental records, creating structured user guides that ensured consistent formatting and agency-wide accessibility. Facilitated stakeholder workshops to align operational processes with communication standards, developing materials that made complex policies navigable for non-specialist staff. Initiated a paperless transition project, redesigning internal workflows and reducing paper usage — demonstrating systems thinking before formally entering design.
Brand & Marketing Designer (Freelance) at Self-employed
June 1, 2023 - PresentDelivered end-to-end brand identity and marketing design for SME clients — logo systems, campaign assets, social media, presentation decks, packaging, and brand guidelines across digital and print collateral. Managed multiple client projects simultaneously from initial brief to final delivery, tracked project timelines, and adapted to shifting project priorities. Executed UX/UI design for client digital products, applying user journey thinking to ensure assets communicate clearly and drive customer engagement. Used Procreate and Illustrator for concept visualization and ideation, translating briefs into visual directions for stakeholder review. Stayed ahead of trends in brand identity to inform packaging, print, and digital design.
Designer at United Nations
February 1, 2025 - PresentCreating standardised design templates for multilingual communications, ensuring brand consistency across global UN materials. Supporting visual communication needs for international programmes — applying enterprise-level brand governance thinking to humanitarian contexts.
Freelance Brand & Marketing Designer at Self-employed
June 1, 2023 - PresentDelivered end-to-end brand identity and marketing design for SME clients — logo systems, campaign assets, social media, presentation decks, packaging, and brand guidelines across digital and print collateral. Manage multiple client projects simultaneously from initial brief to final delivery, tracking project timelines and successfully adapting to shifting project priorities. Execute UX/UI and interface design for client digital products, applying user journey thinking to ensure assets communicate clearly and drive customer engagement. Use Procreate and Illustrator for concept visualization and ideation sketching, translating abstract client briefs into concrete visual directions for stakeholder review. Actively track emerging trends in brand identity and material application to bring trend-informed, distinctive thinking into client packaging, print, and digital design.
Designer (Volunteer) at United Nations
February 1, 2025 - PresentCreating standardised design templates for multilingual communications, ensuring brand consistency across global UN materials. Supporting visual communication needs for international programmes — applying enterprise-level brand governance thinking to humanitarian contexts.
Education
Master of Arts in Communication Design & Creative Strategy at Media University of Applied Science, Frankfurt
August 1, 2026 - May 18, 2026Bachelor of Arts in Communication (Design) at Royal Melbourne Institute of Technology (RMIT)
January 11, 2030 - May 18, 2026MA in Communication Design & Creative Strategy at Media University of Applied Science, Frankfurt
August 1, 2026 - May 18, 2026BA in Communication (Design) at Royal Melbourne Institute of Technology (RMIT)
January 11, 2030 - May 18, 2026Qualifications
Industry Experience
Software & Internet, Travel & Hospitality, Transportation & Logistics, Non-Profit Organization, Education, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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