Language

English
Fluent

Work Experience

Digital Content Creator at GEM xtra
April 1, 2023 - June 1, 2024
Led end-to-end content creation for commercial clients, including Holiday Inn, Golden Village, and Moneymax. Produced professional product, food, and lifestyle photography. Planned, storyboarded, and created brand-aligned social media videos and posts. Conducted trend analysis to ensure content relevance and engagement. Developed monthly content strategies and translated marketing objectives into platform-optimized digital assets. Maintained brand consistency across all digital content.
Marketing/Creative Intern at L'Zie
May 1, 2022 - August 1, 2022
Created promotional photography and videography for Sanrio products, including apparel and stationery. Designed social media assets aligned with brand identity. Supported visual merchandising initiatives to enhance retail presentation and customer engagement.
Marketing/ Creative Intern at Nanyang Polytechnic
May 1, 2022 - August 31, 2022
Created promotional photography and video content for Sanrio products, including apparel and stationery. Designed social media assets aligned with brand identity. Supported visual merchandising initiatives to enhance retail presentation and customer engagement.

Education

Bachelor of Arts (Hons) Digital Media at Singapore Institute of Management
August 1, 2024 - May 1, 2026
Diploma in Visual Communications at Nanyang Polytechnic
April 1, 2020 - March 31, 2023
Specialist Diploma in Digital Content Creation for E-commerce at Nanyang Polytechnic
July 1, 2023 - June 30, 2024
Bachelor of Arts (Honours) - Digital Media at Singapore Institute of Management
August 1, 2024 - May 1, 2026

Qualifications

Specialist Diploma in Digital Content Creation for E-commerce
July 1, 2023 - June 1, 2024

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Software & Internet