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I'm a digital marketer with 8 years’ of remote experience growing early-stage and values-led organisations. I specialise in working directly with founders and community leaders to help them clarify what actually matters, then building and running the systems to support their goals. I'm comfortable owning the day-to-day work (content, campaigns, growth and performance metrics) while keeping an eye on the bigger picture.…I'm a digital marketer with 8 years’ of remote experience growing early-stage and values-led organisations. I specialise in working directly with founders and community leaders to help them clarify what actually matters, then building and running the systems to support their goals. I'm comfortable owning the day-to-day work (content, campaigns, growth and performance metrics) while keeping an eye on the bigger picture.

Charlotte Owen

PRO

Growth Marketer, Marketing Consultant, Brand Strategist, +5

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I'm a digital marketer with 8 years’ of remote experience growing early-stage and values-led organisations. I specialise in working directly with founders and community leaders to help them clarify what actually matters, then building and running the systems to support their goals. I'm comfortable owning the day-to-day work (content, campaigns, growth and performance metrics) while keeping an eye on the bigger picture.…I'm a digital marketer with 8 years’ of remote experience growing early-stage and values-led organisations. I specialise in working directly with founders and community leaders to help them clarify what actually matters, then building and running the systems to support their goals. I'm comfortable owning the day-to-day work (content, campaigns, growth and performance metrics) while keeping an eye on the bigger picture.

Available to hire

Sydney, Australia

I’m a digital marketer with 8 years’ of remote experience growing early-stage and values-led organisations. I specialise in working directly with founders and community leaders to help them clarify what actually matters, then building and running the systems to support their goals.

I’m comfortable owning the day-to-day work (content, campaigns, growth and performance metrics) while keeping an eye on the bigger picture.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Lead (Global) at Chuffed.org

June 1, 2022 - October 1, 2025

I worked directly with internal leadership to scale revenue from donations and activate campaign opportunities across Australia, the US, and Canada. I scaled Amplify revenue predominantly using paid advertising on Meta (Facebook & Instagram) to drive recurring donations. Delivered 56% year-over-year growth for a major annual campaign through optimized messaging, timing, and paid amplification. Reactivated a previously churned, high-profile campaigner, generating $350k+ across multiple campaigns. Scaled email-driven donations from $5k/month to $50k+ per month, with net revenue growth of 900%+ within six months.

Marketing Manager at Uprise / Uprise Health

February 1, 2018 - May 1, 2022

Led growth, brand, and demand generation for a fast-scaling startup that was acquired by a US enterprise.

Digital Marketing Consultant (Volunteer) at Gunawirra

May 1, 2020 - February 1, 2023

Volunteer supporting a First Nations-led organization focused on early childhood, maternal wellbeing, and intergenerational healing. Redeveloped the organization's website, embedding essential marketing and analytics foundations. Built relationships with journalists to secure high-quality referral backlinks leading to 70% growth in referral traffic and a 312% increase in donations from referrals. Worked within a culturally diverse team, deepening practice around cultural safety and anti-racism. Supported acquisition of $30k in grant funding.