Charlotte Owen

I worked directly with internal leadership to scale revenue from donations and activate campaign opportunities across Australia, the US, and Canada. I scaled Amplify revenue predominantly using paid advertising on Meta (Facebook & Instagram) to drive recurring donations. Delivered 56% year-over-year growth for a major annual campaign through optimized messaging, timing, and paid amplification. Reactivated a previously churned, high-profile campaigner, generating $350k+ across multiple campaigns. Scaled email-driven donations from $5k/month to $50k+ per month, with net revenue growth of 900%+ within six months.

Volunteer supporting a First Nations-led organization focused on early childhood, maternal wellbeing, and intergenerational healing. Redeveloped the organization's website, embedding essential marketing and analytics foundations. Built relationships with journalists to secure high-quality referral backlinks leading to 70% growth in referral traffic and a 312% increase in donations from referrals. Worked within a culturally diverse team, deepening practice around cultural safety and anti-racism. Supported acquisition of $30k in grant funding.

Led growth, brand, and demand generation for a fast-scaling startup that was acquired by a US enterprise.