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I’m Charlotte Pilch, a performance and growth marketing professional who loves turning data into clear, measurable wins. With experience across paid and organic campaigns, I’ve created and managed campaigns that support e-commerce, retail promotions, startup launches, and long-term business goals. Regardless of the business type, I choose my clients because I believe in them and I want to see them succeed. I’ve led end-to-end digital marketing work across Google Ads, Meta, Pinterest, TikTok (any platform really), including funnel strategy, tracking setup (Google Tag Manager/Analytics), budget optimisation, and reporting against KPIs. I also enjoy supporting teams through training and structured processes, pitching ideas to stakeholders, and partnering with clients and opportunities to help brands scale confidently. IMPORTANT TO KNOW ABOUT ME: I am not a corporate person. I lead with heart, authenticity and personability. I want my clients to feel like they can talk to me honestly and trust that I give them the same.…I’m Charlotte Pilch, a performance and growth marketing professional who loves turning data into clear, measurable wins. With experience across paid and organic campaigns, I’ve created and managed campaigns that support e-commerce, retail promotions, startup launches, and long-term business goals. Regardless of the business type, I choose my clients because I believe in them and I want to see them succeed. I’ve led end-to-end digital marketing work across Google Ads, Meta, Pinterest, TikTok (any platform really), including funnel strategy, tracking setup (Google Tag Manager/Analytics), budget optimisation, and reporting against KPIs. I also enjoy supporting teams through training and structured processes, pitching ideas to stakeholders, and partnering with clients and opportunities to help brands scale confidently. IMPORTANT TO KNOW ABOUT ME: I am not a corporate person. I lead with heart, authenticity and personability. I want my clients to feel like they can talk to me honestly and trust that I give them the same.

Charlotte Pilch

PPC Manager, Digital Marketer, Marketing Strategist, +2

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I’m Charlotte Pilch, a performance and growth marketing professional who loves turning data into clear, measurable wins. With experience across paid and organic campaigns, I’ve created and managed campaigns that support e-commerce, retail promotions, startup launches, and long-term business goals. Regardless of the business type, I choose my clients because I believe in them and I want to see them succeed. I’ve led end-to-end digital marketing work across Google Ads, Meta, Pinterest, TikTok (any platform really), including funnel strategy, tracking setup (Google Tag Manager/Analytics), budget optimisation, and reporting against KPIs. I also enjoy supporting teams through training and structured processes, pitching ideas to stakeholders, and partnering with clients and opportunities to help brands scale confidently. IMPORTANT TO KNOW ABOUT ME: I am not a corporate person. I lead with heart, authenticity and personability. I want my clients to feel like they can talk to me honestly and trust that I give them the same.…I’m Charlotte Pilch, a performance and growth marketing professional who loves turning data into clear, measurable wins. With experience across paid and organic campaigns, I’ve created and managed campaigns that support e-commerce, retail promotions, startup launches, and long-term business goals. Regardless of the business type, I choose my clients because I believe in them and I want to see them succeed. I’ve led end-to-end digital marketing work across Google Ads, Meta, Pinterest, TikTok (any platform really), including funnel strategy, tracking setup (Google Tag Manager/Analytics), budget optimisation, and reporting against KPIs. I also enjoy supporting teams through training and structured processes, pitching ideas to stakeholders, and partnering with clients and opportunities to help brands scale confidently. IMPORTANT TO KNOW ABOUT ME: I am not a corporate person. I lead with heart, authenticity and personability. I want my clients to feel like they can talk to me honestly and trust that I give them the same.

Available to hire

I’m Charlotte Pilch, a performance and growth marketing professional who loves turning data into clear, measurable wins. With experience across paid and organic campaigns, I’ve created and managed campaigns that support e-commerce, retail promotions, startup launches, and long-term business goals. Regardless of the business type, I choose my clients because I believe in them and I want to see them succeed.

I’ve led end-to-end digital marketing work across Google Ads, Meta, Pinterest, TikTok (any platform really), including funnel strategy, tracking setup (Google Tag Manager/Analytics), budget optimisation, and reporting against KPIs. I also enjoy supporting teams through training and structured processes, pitching ideas to stakeholders, and partnering with clients and opportunities to help brands scale confidently.

IMPORTANT TO KNOW ABOUT ME:
I am not a corporate person. I lead with heart, authenticity and personability. I want my clients to feel like they can talk to me honestly and trust that I give them the same.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Zapier

Intermediate

Jira

Intermediate

Work Experience

Digital Marketing Services at farlie

March 1, 2024 - Present

Continued digital marketing support with emphasis on paid advertising strategy, content creation, lead generation, and event coordination as part of ongoing growth initiatives.

Digital Marketing Services (Roles across Farli-e / Be A Bear era) at Be A Bear / Farli-e / (as listed)

November 1, 2022 - February 1, 2024

Managed digital marketing services with a focus on paid media and growth. Created content across social media, website, ads, cross-promotional marketing, and email marketing to achieve quarterly objectives. Generated leads across B2B and B2C partnerships with influencers, customers, ambassadors, and brands, and managed events with schools, partners, influencers, and staff.

Paid Strategy Manager (Agency) at Victor & Flo

November 1, 2021 - December 1, 2022

Managed and scaled paid and organic accounts for clients aligned with their goals, including overseeing agency processes and optimising documentation and team skills. Played a key role in managing campaign execution across channels to meet client and growth objectives.

Performance & Growth Marketing Manager (Start-Up) at Grandshake

January 1, 2021 - November 1, 2021

Created, edited, and managed all retail store content to promote new-season products and in-store promotions. Managed and identified store and partnership opportunities aligned with long-term business goals, and reported on store promotions to support sales targets. Analysed, strategised, and implemented paid and organic campaigns across Facebook, Instagram, LinkedIn, and Google Ads, designing and pitching proposals to clients and key stakeholders. Managed client accounts and communications (virtual and in-person) including daily engagement, posting, content creation, promotional content, and user-generated content integration. Embedded tracking code using Google Tag Manager, Google Analytics, and web-building support. Trained junior staff across Google and Meta clients (e.g., Ariat Australia, Fluid Form, The Greek Club).

Senior Digital Marketing Coordinator (Agency)

January 1, 2018 - Present

Designed and led ad proposals for small to large-scale clients, including Molton Brown. Identified and researched prospective clients and supported maintenance of a streamlined sales/lead generation funnel. Owned full-funnel paid advertising strategy design, implementation, and management for both retail and lead-gen clients. Created dashboards for communicating insights and setting KPIs for performance forecasting. Designed repeatable paid media processes, documentation, and client approval procedures to support agency expansion. Aligned and optimised client budgets across Google Ads, Meta, Pinterest, TikTok, and LinkedIn, and briefed/coordinate team members around pressing tasks and campaigns. Supported clients including Molton Brown, William Yeoward, China Airlines and others.