CP

Charlotte Pilch

Available to hire

I’m Charlotte Pilch, a performance and growth marketing professional who loves turning data into clear, measurable wins.

About

I’m Charlotte Pilch, a performance and growth marketing professional who loves turning data into clear, measurable wins. With experience across paid and organic campaigns, I’ve created and managed campaigns that support e-commerce, retail promotions, startup launches, and long-term business goals. Regardless of the business type, I choose my clients because I believe in them and I want to see them succeed.

I’ve led end-to-end digital marketing work across Google Ads, Meta, Pinterest, TikTok (any platform really), including funnel strategy, tracking setup (Google Tag Manager/Analytics), budget optimisation, and reporting against KPIs. I also enjoy supporting teams through training and structured processes, pitching ideas to stakeholders, and partnering with clients and opportunities to help brands scale confidently.

IMPORTANT TO KNOW ABOUT ME:
I am not a corporate person. I lead with heart, authenticity and personability. I want my clients to feel like they can talk to me honestly and trust that I give them the same.

  • 8 years' experience
  • Joined September 2026

Industry experience

  • Retail
  • Education
  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Other

Work experience· 5 roles

Digital Marketing Services · farlieMar 2024 – Present · 2 yrs 9 mos

Continued digital marketing support with emphasis on paid advertising strategy, content creation, lead generation, and event coordination as part of ongoing growth initiatives.

Digital Marketing Services (Roles across Farli-e / Be A Bear era) · Be A Bear / Farli-e / (as listed)Nov 2022 – Feb 2024 · 1 yr 4 mos

Managed digital marketing services with a focus on paid media and growth. Created content across social media, website, ads, cross-promotional marketing, and email marketing to achieve quarterly objectives. Generated leads across B2B and B2C partnerships with influencers, customers, ambassadors, and brands, and managed events with schools, partners, influencers, and staff.

Paid Strategy Manager (Agency) · Victor & FloNov 2021 – Dec 2022 · 1 yr 2 mos

Managed and scaled paid and organic accounts for clients aligned with their goals, including overseeing agency processes and optimising documentation and team skills. Played a key role in managing campaign execution across channels to meet client and growth objectives.

Performance & Growth Marketing Manager (Start-Up) · GrandshakeJan 2021 – Nov 2021 · 11 mos
Senior Digital Marketing Coordinator (Agency)Jan 2018 – Present · 8 yrs 11 mos

Education

Bachelor's degree (Advertising) / Bachelor's degree (Media and Communication) · Queensland University of Technology2016 – 2018
Dean's Award for Excellence · Queensland University of Technology2021

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