Charlotte Riches

As a freelance graphic designer, I have helped businesses of all sizes develop unique and memorable logos, digital assets, websites, and marketing materials. Passionate about crafting designs that look great and communicate brand messages effectively. Skilled at managing multiple projects, prioritizing deadlines, and working both collaboratively and independently.

With over 15 years’ experience in the creative industry, I have helped businesses of all sizes develop unique and memorable logos, digital assets, websites, and marketing materials. I am passionate about crafting designs that both look great and effectively communicate a brand’s message. I manage multiple projects, prioritize effectively, and enjoy working both independently and as part of a team.

Led the design team for Start-Rite Shoes supporting marketing and new business strategies by producing high quality creative materials across wholesale, retail, and diverse media channels. Designed print items such as catalogues, POS, packaging, and digital content for web, email, affiliate advertising, social media, and online shoppable content. Project managed key exhibition stands including Playtime Paris and Back to School concession stands in major department stores. Directed and managed in-house photoshoots and video campaigns, including creating style mood boards and storyboards, liaising with models and team members, and overseeing production.