I’m Charmaine Labto, an award-winning Senior Designer with 10+ years of experience across UX/UI design, brand identity, print and digital experiences. A forward thinking designer with a vision to create fun experiences, committed to bringing people together. Skilled in transforming complex ideas into intuitive, user-centred designs that connect brands with people. Adept in Figma, Adobe Creative Suite, wireframing, prototyping, responsive design, and creative strategy. With a global perspective shaped by working across FMCG, Government, Energy, Finance, and Chemical sectors. Passionate about blending strategy, storytelling, and design systems to craft meaningful user experiences and scalable brand ecosystems.

Charmaine Labto

I’m Charmaine Labto, an award-winning Senior Designer with 10+ years of experience across UX/UI design, brand identity, print and digital experiences. A forward thinking designer with a vision to create fun experiences, committed to bringing people together. Skilled in transforming complex ideas into intuitive, user-centred designs that connect brands with people. Adept in Figma, Adobe Creative Suite, wireframing, prototyping, responsive design, and creative strategy. With a global perspective shaped by working across FMCG, Government, Energy, Finance, and Chemical sectors. Passionate about blending strategy, storytelling, and design systems to craft meaningful user experiences and scalable brand ecosystems.

Available to hire

I’m Charmaine Labto, an award-winning Senior Designer with 10+ years of experience across UX/UI design, brand identity, print and digital experiences. A forward thinking designer with a vision to create fun experiences, committed to bringing people together.

Skilled in transforming complex ideas into intuitive, user-centred designs that connect brands with people. Adept in Figma, Adobe Creative Suite, wireframing, prototyping, responsive design, and creative strategy. With a global perspective shaped by working across FMCG, Government, Energy, Finance, and Chemical sectors. Passionate about blending strategy, storytelling, and design systems to craft meaningful user experiences and scalable brand ecosystems.

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Language

English
Fluent

Work Experience

Senior Designer at ArticleTen
January 1, 2023 - November 11, 2025
Lead digital design projects spanning UX/UI, branding, corporate websites, and marketing campaigns. Collaborated with developers, clients, and cross-functional teams to deliver accessible, high-quality design systems. Upheld design standards across multi-platform products. Defined and implemented user journeys, wireframes, prototypes, and responsive interfaces using Figma. Delivered work for clients in FMCG, Government, Energy, Finance, and Chemical industries. Champion inclusive design and consistency across digital ecosystems.
Senior Designer at Digital Workroom
January 1, 2023 - January 1, 2023
Delivered UX/UI design for responsive websites, mobile apps, and brand systems. Led client discovery workshops to define business goals, user needs, and design strategy. Created information architecture, wireframes, interactive prototypes, and user flows. Partnered with developers and stakeholders through agile sprints from concept to launch. Projects contributed to Apple Design Award Finalists (2022) and A’ Design Award winners (2023). Oversaw creative direction for digital marketing assets and CRM campaigns.
Junior–Middleweight Designer at NU Agency
January 1, 2019 - January 1, 2019
Designed digital, print, and social assets, including brand identities, websites, and packaging. Managed end-to-end project delivery from concept to execution, collaborating closely with clients. Created high-impact visual storytelling through typography, layout design, and illustration. Delivered consistent brand outputs for hospitality and retail clients (menus, campaigns, packaging).
Senior Designer at ArticleTen
January 1, 2023 - November 18, 2025
Lead digital design projects spanning UX/UI, branding, corporate websites, and marketing campaigns. Collaborate with developers, clients, and cross-functional teams to deliver accessible, high-quality design systems. Upheld design standards across multi-platform products. Define and implement user journeys, wireframes, prototypes, and responsive interfaces using Figma. Delivered work for clients in FMCG, Government, Energy, Finance, and Chemical industries. Champion inclusive design and consistency across digital ecosystems.

Education

MA Urban Design & Planning (Merit) at University of Sheffield
January 11, 2030 - November 11, 2025
BA (Hons) Graphic Design (First Class) at Sheffield Hallam University
January 11, 2030 - November 11, 2025
BTEC Level 3 Art & Design (D*D*D, Equivalent to First Class) at Coleg Llandrillo, Rhos-on-Sea, Wales
September 1, 2011 - September 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Energy & Utilities, Retail, Media & Entertainment, Professional Services, Education, Other, Consumer Goods, Financial Services, Manufacturing