I'm Charlotte Pritchard Smith, a results-driven digital marketer based in Kelowna, British Columbia. I specialize in creating and executing social media marketing campaigns, content creation, and copywriting that boost brand awareness and online conversions. I thrive on turning data into action and collaborating with online creators to deliver campaigns that align with branding and business goals. My approach blends marketing research, audience insights, and performance analysis to optimize content across TikTok, Instagram, YouTube and more. I enjoy building relationships with clients, maintaining clear communication, and continually refining strategies to meet KPIs. In addition to freelance content management, I have hands-on experience in sales and customer service, contributing to a well-rounded, growth-focused mindset.

Charlotte Pritchard Smith

I'm Charlotte Pritchard Smith, a results-driven digital marketer based in Kelowna, British Columbia. I specialize in creating and executing social media marketing campaigns, content creation, and copywriting that boost brand awareness and online conversions. I thrive on turning data into action and collaborating with online creators to deliver campaigns that align with branding and business goals. My approach blends marketing research, audience insights, and performance analysis to optimize content across TikTok, Instagram, YouTube and more. I enjoy building relationships with clients, maintaining clear communication, and continually refining strategies to meet KPIs. In addition to freelance content management, I have hands-on experience in sales and customer service, contributing to a well-rounded, growth-focused mindset.

Available to hire

I’m Charlotte Pritchard Smith, a results-driven digital marketer based in Kelowna, British Columbia. I specialize in creating and executing social media marketing campaigns, content creation, and copywriting that boost brand awareness and online conversions. I thrive on turning data into action and collaborating with online creators to deliver campaigns that align with branding and business goals.

My approach blends marketing research, audience insights, and performance analysis to optimize content across TikTok, Instagram, YouTube and more. I enjoy building relationships with clients, maintaining clear communication, and continually refining strategies to meet KPIs. In addition to freelance content management, I have hands-on experience in sales and customer service, contributing to a well-rounded, growth-focused mindset.

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Language

English
Fluent

Work Experience

Freelance Content Manager at Remote
January 1, 2022 - Present
Collaborated with online creators to develop and execute creative content visions across platforms. Planned, edited, and produced social media graphics, videos, and captions aligned with client branding and messaging. Conducted market, competitor, and audience research to develop personalized marketing plans. Analyzed performance metrics across TikTok, Instagram, YouTube, and other platforms to optimize content strategy. Optimized profile visuals and messaging to support brand recognition and cross-platform engagement. Maintained ongoing communication with clients to ensure satisfaction and relationship development.
Sales Associate at Blackwell Supply Co.
January 1, 2021 - December 31, 2021
Ensured consistent brand messaging and customer service standards. Delivered personalized product recommendations by analyzing customer preferences and needs. Supported onboarding and training of new staff. Contributed to a positive, inclusive, and team-oriented environment.
Freelance Content Manager at Independent / Freelance
January 1, 2022 - Present
Collaborated with online creators to develop and execute creative content visions across platforms. Planned, edited, and produced social media graphics, videos, and captions to align with client branding and messaging. Conducted market, competitor, and audience research to develop personalized marketing plans. Analyzed performance metrics across TikTok, Instagram, YouTube, and other platforms to optimize content strategy. Optimized profile visuals and messaging across platforms to support brand recognition and cross-platform engagement. Maintained constant communication with clients, ensuring satisfaction and relationship development.

Education

Diploma, Business Administration (Marketing Specialty) at Okanagan College
January 1, 2023 - January 1, 2025
High School Diploma at eSchool23
January 1, 2019 - January 1, 2022
Diploma in Business Administration, Marketing Specialty at Okanagan College
January 1, 2023 - January 1, 2025
High School Diploma at eSchool23
January 1, 2019 - January 1, 2022
Business Administration Diploma, Marketing Specialty at Okanagan College
January 1, 2023 - January 1, 2025
Highschool Diploma at eSchool23
January 1, 2019 - January 1, 2022

Qualifications

Digital Marketing Certification
October 1, 2025 - February 6, 2026
Marketing with Canva
October 1, 2025 - February 6, 2026
Email Marketing: Strategy and Optimization
January 1, 2026 - February 6, 2026
Digital Marketing Certification
October 1, 2025 - February 6, 2026
Marketing with Canva
October 1, 2025 - February 6, 2026
Email Marketing: Strategy and Optimization
January 1, 2016 - February 6, 2026
Digital Marketing Certification
October 1, 2025 - February 6, 2026
Marketing with Canva
October 1, 2025 - February 6, 2026
Email Marketing: Strategy and Optimization
January 1, 2026 - February 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail