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I'm Hindol Chatterjee, a senior brand designer based in Hamburg, Germany, with 15 years of experience shaping brand systems across food, hospitality, gaming, and lifestyle brands. I build identities from logo to packaging and design scalable brand communications for digital and physical touchpoints. I also lead design teams, craft creative strategy, and translate business goals into cohesive brand narratives. I'm always open to freelance engagements and enjoy mentoring cross-functional teams.…I'm Hindol Chatterjee, a senior brand designer based in Hamburg, Germany, with 15 years of experience shaping brand systems across food, hospitality, gaming, and lifestyle brands. I build identities from logo to packaging and design scalable brand communications for digital and physical touchpoints. I also lead design teams, craft creative strategy, and translate business goals into cohesive brand narratives. I'm always open to freelance engagements and enjoy mentoring cross-functional teams.

Hindol Chatterjee

Brand Designer, Designer, Art Director, +3

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I'm Hindol Chatterjee, a senior brand designer based in Hamburg, Germany, with 15 years of experience shaping brand systems across food, hospitality, gaming, and lifestyle brands. I build identities from logo to packaging and design scalable brand communications for digital and physical touchpoints. I also lead design teams, craft creative strategy, and translate business goals into cohesive brand narratives. I'm always open to freelance engagements and enjoy mentoring cross-functional teams.…I'm Hindol Chatterjee, a senior brand designer based in Hamburg, Germany, with 15 years of experience shaping brand systems across food, hospitality, gaming, and lifestyle brands. I build identities from logo to packaging and design scalable brand communications for digital and physical touchpoints. I also lead design teams, craft creative strategy, and translate business goals into cohesive brand narratives. I'm always open to freelance engagements and enjoy mentoring cross-functional teams.

Available to hire

I’m Hindol Chatterjee, a senior brand designer based in Hamburg, Germany, with 15 years of experience shaping brand systems across food, hospitality, gaming, and lifestyle brands. I build identities from logo to packaging and design scalable brand communications for digital and physical touchpoints.

I also lead design teams, craft creative strategy, and translate business goals into cohesive brand narratives. I’m always open to freelance engagements and enjoy mentoring cross-functional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Bengali

Advanced

German

Advanced

Work Experience

Senior Group Head, Design at Dentsu Webchutney

January 1, 2011 - January 1, 2015

Led design across 12+ brand and social media campaigns for food and lifestyle clients including Swiggy, Flipkart, Myntra, Lifestyle, and Max Fashion. Won 3 of 5 new business pitches, including Swiggy and Netflix, from concept through final visuals.

Art Director / Senior Visualizer at MRM McCann / Havas Worldwide / Purple Hat / Percept IBD

July 1, 2015 - November 1, 2017

Art Director / Senior Visualizer roles across agency and brand environments.

Senior Graphic Designer at Rockstar Games

November 1, 2017 - May 1, 2020

Designed end-to-end brand systems for 12 in-game brands for Grand Theft Auto VI, spanning identity, packaging, and campaign design; contributed to environmental graphics and print design systems for GTA VI and the GTA Trilogy.

Senior Brand Designer at Good Bytz

August 1, 2020 - November 1, 2022

Led two full brand launches (ART13 and Poppy's), authored the photography style guide, established the visual tone across campaigns, led brand communication design system, redesigned the Good Bytz website, designed payment solution UI and enterprise self-ordering terminal UI across multiple locations, and mentored a two-person design team.

Senior Art Director at Plaion GmbH (Embracer Group)

December 1, 2022 - October 1, 2023

Art directed integrated marketing campaigns for Warlander, Scars Above, and Road 96: Mile 0; delivered logo identity, social content, email, and digital banner templates for each title.

Senior Brand Designer at Independent / Self-employed

November 1, 2023 - Present

Current role focusing on leading brand design systems and campaigns across digital and physical touchpoints from Hamburg, Germany.

Senior Brand Designer at Good Bytz

November 1, 2023 - Present

Led two full brand launches for ART13 (premium culinary dining) and Poppy's (consumer airport kiosk); developed logo identity, color palette, typography, visual language, packaging, in-store branding, and rollout assets. Authored the food and non-food photography style guide, establishing visual tone and content standards across campaigns and brand touchpoints. Led end-to-end redesign of the Good Bytz brand website and contributed to a cohesive brand communication design system across digital and physical channels. Designed payment solution UI and enterprise self-ordering terminal UI deployed across multiple locations. Mentored a two-person design team.

Senior Group Head, Design at Dentsu Webchutney

August 1, 2020 - November 1, 2022

Led design across 12+ brand and social media campaigns for food and lifestyle clients; won 3 of 5 new business pitches (including Swiggy and Netflix); coordinated cross-functional teams with culinary, engineering, and marketing stakeholders.