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I'm Charito Lazam, a highly versatile and results-driven marketing professional with over 15 years of experience specializing in lead generation, digital marketing, and campaign strategy. I enjoy crafting B2B and B2C strategies that drive growth and align with business goals. I'm proficient in managing multi-channel campaigns, CRM workflows, and content production. I thrive in remote environments, communicating clearly, managing projects, and adapting quickly to new industries and teams.…I'm Charito Lazam, a highly versatile and results-driven marketing professional with over 15 years of experience specializing in lead generation, digital marketing, and campaign strategy. I enjoy crafting B2B and B2C strategies that drive growth and align with business goals. I'm proficient in managing multi-channel campaigns, CRM workflows, and content production. I thrive in remote environments, communicating clearly, managing projects, and adapting quickly to new industries and teams.

Charito Torres Lazam

Digital Marketer, Marketer, Marketing Strategist, +2

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I'm Charito Lazam, a highly versatile and results-driven marketing professional with over 15 years of experience specializing in lead generation, digital marketing, and campaign strategy. I enjoy crafting B2B and B2C strategies that drive growth and align with business goals. I'm proficient in managing multi-channel campaigns, CRM workflows, and content production. I thrive in remote environments, communicating clearly, managing projects, and adapting quickly to new industries and teams.…I'm Charito Lazam, a highly versatile and results-driven marketing professional with over 15 years of experience specializing in lead generation, digital marketing, and campaign strategy. I enjoy crafting B2B and B2C strategies that drive growth and align with business goals. I'm proficient in managing multi-channel campaigns, CRM workflows, and content production. I thrive in remote environments, communicating clearly, managing projects, and adapting quickly to new industries and teams.

Available to hire

I’m Charito Lazam, a highly versatile and results-driven marketing professional with over 15 years of experience specializing in lead generation, digital marketing, and campaign strategy. I enjoy crafting B2B and B2C strategies that drive growth and align with business goals.

I’m proficient in managing multi-channel campaigns, CRM workflows, and content production. I thrive in remote environments, communicating clearly, managing projects, and adapting quickly to new industries and teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Head / Marketing Coordinator at Remote Otto Solutions

January 1, 2023 - Present

Led a 3-person marketing team; designed and executed targeted lead-generation campaigns across B2B verticals; set up and optimized CRM pipelines (Monday.com) to improve lead tracking and conversions; created digital content (visuals, videos, blog posts) to support brand awareness and campaign goals; managed social media and email marketing content calendars to boost engagement.

Executive Assistant at MM RoyalCare Marketing Services, Inc.

February 1, 2014 - December 31, 2019

Provided strategic and administrative support to senior leadership; coordinated internal calendars, communications, and office operations.

Sales Admin at MM RoyalCare Marketing Services, Inc.

January 1, 2019 - December 31, 2022

Managed lead processing, escalations, and reporting for the sales team; maintained structured WBS and scheduling to ensure smooth sales workflows.

Business Development Officer at MM RoyalCare Marketing Services, Inc.

January 1, 2021 - December 31, 2022

Developed and executed social media strategies for Facebook and Instagram; engaged with online community and handled inbound inquiries and reservations (remote post-2020).

Sales Officer I / Specialist / Trainer at Boardwalk Business Ventures, Inc.

February 1, 2009 - December 31, 2014

Supervised 32 frontliners across regional branches and led major sales campaigns; managed satellite office operations and facilitated large-scale client projects (e.g., SMART, Cignal); delivered training programs to enhance dealer performance and sales skills.