I'm James Sandoval, a builder and operator in early-stage and scale-up software and services companies—often as Founder, CEO, and senior leadership. I specialise in product development, rapid GTM and team growth, have raised capital, built platforms used globally, and supported founders with care and rigour. Today I invest through DoublePortrait Capital, build software products through DoublePortrait Labs, and provide strategic consulting to founders on operations, fundraising, and go-to-market. I'm a global citizen - born in France to a French mother and American father, raised in Germany and Greece, studied in the US, and now based in London with my Italian partner and our London-born kids.

James Sandoval

I'm James Sandoval, a builder and operator in early-stage and scale-up software and services companies—often as Founder, CEO, and senior leadership. I specialise in product development, rapid GTM and team growth, have raised capital, built platforms used globally, and supported founders with care and rigour. Today I invest through DoublePortrait Capital, build software products through DoublePortrait Labs, and provide strategic consulting to founders on operations, fundraising, and go-to-market. I'm a global citizen - born in France to a French mother and American father, raised in Germany and Greece, studied in the US, and now based in London with my Italian partner and our London-born kids.

Available to hire

I’m James Sandoval, a builder and operator in early-stage and scale-up software and services companies—often as Founder, CEO, and senior leadership. I specialise in product development, rapid GTM and team growth, have raised capital, built platforms used globally, and supported founders with care and rigour.

Today I invest through DoublePortrait Capital, build software products through DoublePortrait Labs, and provide strategic consulting to founders on operations, fundraising, and go-to-market. I’m a global citizen - born in France to a French mother and American father, raised in Germany and Greece, studied in the US, and now based in London with my Italian partner and our London-born kids.

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Experience Level

Language

English
Fluent
German
Intermediate
French
Intermediate
Italian
Intermediate

Work Experience

Founder & General Partner at DoublePortrait Capital
February 1, 2026 - Present
DoublePortrait Capital is an investment syndicate focused on AI-native operating systems for local economies – backing founders building software that solves coordination and trust problems in proximity-bound, trust-dependent markets.
Founder at DoublePortrait Labs
April 1, 2025 - Present
DoublePortrait Labs is a product studio, building software tools and platforms.
Product & Revenue at The Wick
April 1, 2025 - Present
The Wick is the local newspaper serving the creatives, residents and businesses in and around Hackney Wick, Fish Island and the Queen Elizabeth Olympic Park. Co-author of The Wick Book, incl. financial planning, partners, sponsors and sales; product, revenue and community leadership across local advertisers, creatives and residents.
Founder & CEO at MeasureMatch
May 1, 2016 - March 1, 2025
Global professional services marketplace platform solving for enterprise systems and data business challenges. Founded and scaled a professional services marketplace platform; raised ~$2M in angel capital; managed investor relations and board communication; served 10,000+ consultants & 1,000+ clients and 100s of ISVs in 60 countries.
SVP & Managing Director, EMEA at Signal
March 1, 2012 - February 1, 2015
Hunted, pitched & won brands incl. Burberry, Toyota Motors Europe, Asda, Choueiri Group, REWE; integrated a strategic UK acquisition, retaining and growing >90% of acquired revenue; built multi-million dollar reseller and professional services partnerships from zero.
Founder & CEO at Invizua & Pikslme (sold)
September 1, 2008 - September 1, 2012
Invizua was a reseller and consultancy solving marketing analytics requirements. Pikslme was a cookie usage audit and competitive intelligence platform. Invizua was the exclusive GTM partner to marketing & analytics software vendors; Pikslme was spun out and sold.
Media Buyer to Director Roles at aQuantive, Aegis Media & WPP
February 1, 1999 - June 1, 2008
Led strategy and investment execution of $250M+ in digital media campaigns; clients included Microsoft, American Express, IBM, Pernod Ricard; partnered with marketing leaders to deliver scaled, data-driven digital campaigns.

Education

BA, Communications at University of Washington, Seattle
January 11, 2030 - February 15, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment

Experience Level

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