Hi, I’m Maria Francesca 'Cheese' Roca, a Senior Graphic Designer based in Vancouver, Canada, with 8+ years of experience delivering high-impact print and digital assets for global brands and agencies. Expert in Adobe Creative Suite, Figma, and PowerPoint, with a proven track record in brand identity, event branding, marketing collaterals, and presentation design. Adept at collaborating with cross-functional teams to produce on-brand materials that drive engagement and meet business objectives. Notable clients: Samsung Lenovo Tencent HyperX…

Maria Francesca “Cheese” Roca

Hi, I’m Maria Francesca 'Cheese' Roca, a Senior Graphic Designer based in Vancouver, Canada, with 8+ years of experience delivering high-impact print and digital assets for global brands and agencies. Expert in Adobe Creative Suite, Figma, and PowerPoint, with a proven track record in brand identity, event branding, marketing collaterals, and presentation design. Adept at collaborating with cross-functional teams to produce on-brand materials that drive engagement and meet business objectives. Notable clients: Samsung Lenovo Tencent HyperX…

Available to hire

Hi, I’m Maria Francesca ‘Cheese’ Roca, a Senior Graphic Designer based in Vancouver, Canada, with 8+ years of experience delivering high-impact print and digital assets for global brands and agencies. Expert in Adobe Creative Suite, Figma, and PowerPoint, with a proven track record in brand identity, event branding, marketing collaterals, and presentation design. Adept at collaborating with cross-functional teams to produce on-brand materials that drive engagement and meet business objectives.

Notable clients:
Samsung
Lenovo
Tencent
HyperX

See more

Language

English
Fluent

Work Experience

Lead Graphic Designer at Moonrock Agency
November 1, 2022 - Present
- Directed end-to-end design for print and digital marketing campaigns, ensuring brand consistency across all deliverables. - Optimized production workflows, reducing costs by 15% while meeting 100% of project deadlines. - Developed high-resolution event collaterals and stage graphics, multipage print materials, presentations, and marketing illustrations for diverse clients. - Collaborated with project coordinators and marketing teams to deliver world-class assets for global campaigns. - Maintained and evolved brand guidelines, enhancing visual identity and client satisfaction.
Senior Graphic Designer at ReKTGlobal
May 1, 2019 - November 1, 2022
- Produced marketing collateral, branded merchandise, and digital content, increasing campaign click-through rates by 15%. - Designed presentations and event materials for international esports teams, ensuring brand alignment and visual impact. - Coordinated cross-functional teams to streamline event production, reducing costs by 15%. - Created and maintained comprehensive brand guidelines for multiple high-profile clients.
UI Designer at Boomzap Entertainment
March 1, 2018 - April 1, 2019
- Designed UI assets, prototypes, and landing pages for mobile gaming applications, enhancing user engagement and accessibility. - Led UX improvements through user research, optimizing functionality and visual appeal. Collaborated with developers and artists to deliver cohesive, on-brand digital experiences.
Production Manager at Casual Games Association
July 1, 2016 - February 1, 2018
Oversaw all logistics for Casual Connect, a global B2B gaming conference, coordinating thousands of international delegates for the Casual Connect Indie Prize Showcase, and managing vendor negotiations. Enhanced processes of the event production to ensure its seamless execution within budgetary constraints.

Education

Master of Business Administration (MBA) at University Canada West
January 1, 2023 - December 31, 2024
Bachelor of Arts in Multimedia Arts at De La Salle – College of Saint Benilde
January 1, 2006 - January 1, 2010
Master of Business Administration at University Canada West
January 1, 2023 - December 31, 2024
Bachelor of Arts in Multimedia Arts at De La Salle – College of Saint Benilde
January 1, 2006 - December 31, 2010

Qualifications

Certified Digital Marketing Associate
August 12, 2023 - October 8, 2025

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services
    uniE621 LifePack
    LifePack is a nonprofit initiative by the Eleanor Crook Foundation in 2021 to unite the video game industry to help end severe childhood malnutrition by raising money through in-game purchases. For this campaign, I created the social media graphics, print assets, booth concept, and merchandise for TwitchCon, and designed vertical onesheets for the LifePack brand. LifePack Visuals](https://www.twine.net/signin graphicdesign eventdesign largescaleprint branding photoshop adobephotoshop illustrator adobeillustrator adobeindesign…
    uniE621 Presentation Designs and Onesheets
    I have designed multiple presentations and RFPs for ReKTGlobal and Moonrock Agency, helping greenlight project proposals for their clients. RFP and Onesheets sample Visuals](https://www.twine.net/signin presentationdesign graphicdesign branding powerpoint indesign illustrator adobeillustrator adobeindesign photoshop adobephotoshop…
    uniE621 Path Of Exile at PAX West
    Path of Exile 2 promotes its latest expansion and free play weekend through a booth activation at PAX West in Seattle on August 2025. For this activation, I designed all the print and digital media for the booth, including large prints for the booth design, stage gameplay overlays, and standing prints around the booth. Path of Exile 2 at PAX West Visuals](https://www.twine.net/signin graphicdesign eventdesign largescaleprint branding photoshop adobephotoshop illustrator adobeillustrator adobeindesign socialmediadesign…
    uniE621 Lenovo Legion Launch Party
    Lenovo Legion launched their new line of Intel-powered laptops and needed branding, graphic design, and motion graphics for their livestreamed launch party. Lenovo Legion Launch Party Visuals](https://www.twine.net/signin branding graphicdesigner logo motiongraphics adobeaftereffects addesign adobeillustrator adobeindesign illustrator photoshop digitalads adobephotoshop socialmediadesign socialmedia…
    uniE621 Samsung Galaxy Roadshow 2024-2025
    Samsung Galaxy promoted the capabilities of its new phone product lines through a live activation held at different conventions in the United States. For this project, I created the small and large-scale prints for the booth design and social media assets as well as the graphics for the digital displays. Samsung Galaxy Roadshow Visuals](https://www.twine.net/signin branding graphicdesigner photoediting printdesign addesign adobeillustrator adobeindesign illustrator photoshop printads adobephotoshop socialmediadesign…
    uniE621 Loadout
    Loadout provides business intelligence and data-driven solutions for companies in the gaming and esports industry. For this client, I have developed the brand package and application for both print and digital media. Inspired by the cross-bar weapon loadout design in video games, the logomark symbolizes the four main pillars of their data services: Proprietary Research, Syndicated Research, Custom Research, and Measurement. For this project I designed the comprehensive brand identity and sample applications for the client. Loadout Visuals](https://www.twine.net/signin branding graphicdesigner photoediting printdesign adobeillustrator powerpoint adobeindesign illustrator photoshop…
    uniE621 Esports Brand and Graphic Design
    Rogue and London Royal Ravens are esports teams under ReKTGlobal. As the lead designer for the teams, I designed branding and assets for their livestreamed events, created merchandise and storefront pages, photo retouching, social media posts for their promotions, and motion graphics used in live matches. Esports Visuals](https://www.twine.net/signin branding graphicdesigner logo motiongraphics photoediting addesign printdesign adobeillustrator adobeindesign illustrator photoshop digitalads adobephotoshop socialmediadesign socialmedia…
    uniE621 Unlocked
    Unlocked is a gaming and esports agency specializing in gaming events and marketing strategies. Unlocked only had a logo but was lacking a comprehensive brand guide and brand application samples. For this project I helped develop a comprehensive brand guide with sample applications. Unlocked Visuals](https://www.twine.net/signin branding graphicdesigner photoediting printdesign adobeillustrator powerpoint adobeindesign illustrator photoshop…
    uniE621 Riverspring Living
    RiverSpring Living is a retirement & assisted living facility in New York that needed a print and web marketing campaign to promote the residential communities under the RiverSpring brand. Moonrock, in collaboration with Fearless media created a marketing campaign that included a half-page ad for the New York Times and display ads for the web. For this project I was the lead designer creating the graphics for the display ads and the ad spread published in the New York Times. Riverspring Living Visuals](https://www.twine.net/signin branding graphicdesigner photoediting printdesign addesign googleads adobeillustrator adobeindesign illustrator photoshop printads adobephotoshop…