Senior designer and art director with 15+ years' experience across brand, campaign and digital design. I've spent much of my career in-house for some of Australia's most recognised brands, leading creative from concept through to production across digital, social, print and motion. I'm just as comfortable building a brand identity from scratch as I am turning around tactical campaign assets under tight deadlines. I bring strong typography, layout and visual storytelling skills, a sharp eye for detail, and the kind of strategic thinking that comes from years of working closely with marketing and product teams. Whether it's a full brand project, a suite of social assets, or ongoing creative support, I deliver polished, considered work, on brief and on time.

Serge Bajic

Senior designer and art director with 15+ years' experience across brand, campaign and digital design. I've spent much of my career in-house for some of Australia's most recognised brands, leading creative from concept through to production across digital, social, print and motion. I'm just as comfortable building a brand identity from scratch as I am turning around tactical campaign assets under tight deadlines. I bring strong typography, layout and visual storytelling skills, a sharp eye for detail, and the kind of strategic thinking that comes from years of working closely with marketing and product teams. Whether it's a full brand project, a suite of social assets, or ongoing creative support, I deliver polished, considered work, on brief and on time.

Available to hire

Senior designer and art director with 15+ years’ experience across brand, campaign and digital design. I’ve spent much of my career in-house for some of Australia’s most recognised brands, leading creative from concept through to production across digital, social, print and motion. I’m just as comfortable building a brand identity from scratch as I am turning around tactical campaign assets under tight deadlines. I bring strong typography, layout and visual storytelling skills, a sharp eye for detail, and the kind of strategic thinking that comes from years of working closely with marketing and product teams. Whether it’s a full brand project, a suite of social assets, or ongoing creative support, I deliver polished, considered work, on brief and on time.

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Language

English
Fluent
Norwegian
Fluent

Work Experience

Creative and design manager at Mortgage Choice
July 1, 2025 - July 1, 2025
Drove strategic brand transformation and operational efficiency for a national 1,000+ broker franchise network following REA Group’s acquisition. Reduced bespoke design requests by 40% through pioneering self-serve design platforms (Canva, Marq, Jotform). Accelerated brand adoption by developing comprehensive brand guidelines, serving as single source of truth for 1,000+ franchisees. Delivered 15+ customizable local-area marketing toolkits, enabling franchisees to create on-brand, localized marketing materials. Implemented design workflow that decreased asset turnaround time by an estimated 33%.
Senior brand designer at Smartline
February 1, 2022 - February 1, 2022
Led a comprehensive visual brand refresh during the REA Group acquisition, transforming brand perception across 300+ franchisee network. Executed full rebranding of 300+ franchisee assets, including storefronts, signage, digital collateral, and social media assets. Developed and launched new brand guidelines, achieving 95% adoption rate across franchise network. Managed design pipeline delivering 100+ compliant marketing assets monthly for national and local initiatives. Ensured visual consistency across marketing, corporate, and franchisee communications.
Senior marketing and brand designer at REA Group
February 1, 2019 - February 1, 2019
Pivotal design leader who developed and maintained visual identity across global real estate brand portfolio. Managed creative execution for dozens of multi-channel campaigns across digital, print, and social media platforms. Improved design system efficiency by 15% through scalable design process development. Primary brand custodian for realestate.com.au, overseeing visual identity across marketing, corporate, sales, and product teams. Supported brand expansion across multiple platforms: realestate.com.au, realcommercial.com.au, iProperty Group.
Design consultant and in-house designer at Various (Prior roles)
January 1, 2013 - January 1, 2013
Established a strong design foundation through freelance consulting and in-house studio management roles. Delivered comprehensive branding, print, and digital projects for a diverse range of national and international clients.

Education

Bachelor of Design (Communication Design) at RMIT University, Melbourne
January 11, 2005 - November 13, 2008
Diploma in Graphic Design at Norges Kreative Fagskole, Bergen, Norway
January 11, 2000 - November 13, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Professional Services, Media & Entertainment, Retail, Software & Internet, Other