Digital Marketing Manager with 9+ years' experience delivering content-led growth through influencer partnerships, email marketing and integrated campaigns. Skilled in building marketing initiatives from scratch, growing engaged online communities and creating commercially focused strategies that drive brand awareness, customer engagement and revenue across B2B and B2C brands.

Chelsea Porter

Digital Marketing Manager with 9+ years' experience delivering content-led growth through influencer partnerships, email marketing and integrated campaigns. Skilled in building marketing initiatives from scratch, growing engaged online communities and creating commercially focused strategies that drive brand awareness, customer engagement and revenue across B2B and B2C brands.

Available to hire

Digital Marketing Manager with 9+ years’ experience delivering content-led growth through influencer partnerships, email marketing and integrated campaigns. Skilled in building marketing initiatives from scratch, growing engaged online communities and creating commercially focused strategies that drive brand awareness, customer engagement and revenue across B2B and B2C brands.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Digital Marketing Manager at Tildenet, Bristol
August 1, 2023 - Present
Established Tildenet’s first influencer marketing strategy securing 35+ partners and delivering 1.5M+ engagements and 3.5M+ reach. Expanded activity into the US market with monthly expert interviews and grew brand awareness in new territories. Created reusable content now supporting paid advertising, social media and ecommerce campaigns. Implemented partner newsletter survey journeys to grow the customer data base and generate audience insights for marketing and collaboration strategies. Enhanced brand consistency across email, web and social via cohesive visual and design guidelines. Developed and implemented a new email marketing calendar across five brands, increasing B2C and B2B campaign activity and contributing £150k+ additional revenue and 17% year-on-year growth. Designed and optimised automated customer journeys reducing customer service enquiries by 15% while improving engagement and repeat purchase opportunities.
Digital Communication Manager at Tildenet, Bristol
August 1, 2023 - Present
Established Tildenet’s first influencer marketing and brand partnership programme from scratch, securing 35+ collaborations that generated 1.5M+ engagements and 3.5M+ reach, and creating reusable content assets used across paid, social and ecommerce campaigns. Revitalised the company’s organic social media presence, turning previously inactive channels into key marketing channels supporting brand awareness, customer engagement and website traffic. Redesigned content and email calendars across five brands, contributing £150k+ additional revenue and 17% year-on-year growth. Led the email automation strategy for three brands, including supporting delivery delays, re-engaging lapsed customers and cross-selling opportunities to improve conversion rates. Worked with SEO, purchasing and product teams to create integrated campaigns supporting product launches and organic growth. Managed website content, UX improvements and an SEO-focused blog strategy to enhance customer experience, impro
Digital Marketing Manager
January 1, 2023 - July 31, 2023
Developed and executed influencer marketing, email marketing and integrated campaigns; re-used content assets across paid, social and ecommerce. Expanded activity into the US market via monthly expert interviews and grew brand awareness in new territories. Created partner newsletter surveys to grow customer data and generate audience insights to inform marketing and collaboration strategies. Enhanced brand consistency across email, web and social through cohesive visual and design guidelines. Optimised automated customer journeys, reducing customer service enquiries by 15% while improving engagement and repeat purchase opportunities. Partnered with stock management teams to create targeted campaigns for overstock and slow-moving products, driving 10% sales increase for priority inventory. Conducted A/B testing across email campaigns to optimise send times, content placement and creative performance. Grew Instagram by 10,000+ followers using content and UGC strategy; increased average a
Digital Communications Manager at Tilde Net
September 1, 2022 - July 1, 2023
Led the digital communications strategy and brand visuals for Tilde Net, managing email marketing, automation, content creation, and social media across UK channels; supported onboarding, influencer collaborations, and campaign governance; built weekly campaigns and drove improvements in engagement and reach.
Digital Marketing Co-ordinator - Axis Europe at Axis Europe, London
June 1, 2021 - September 1, 2022
Content writing for case studies, news stories and social media content for Axis Europe; managed content on the website with SEO enhancements for organic search. Created artwork for events, shows and digital creations for social media. Developed email automation to enhance onboarding for new employees. Orchestrated comprehensive social media strategies including organic content management and strategic Meta Ad campaigns with scheduling, reporting and overall channel management. Directed product and lifestyle photoshoots creating content supporting new product launches and increasing engagement across social and email channels. Partnered with ecommerce management teams to deliver product launches, seasonal campaigns and affiliate marketing activity.
Digital Marketing Manager at Axis Europe, London
June 1, 2021 - September 1, 2022
Wrote content for case studies, news stories and social media for Axis Europe and their foundation. Managed site content to enhance SEO for organic search. Created artwork for events, shows and digital creations for social media. Developed email automation to enhance onboarding for new employees. Orchestrated comprehensive social media strategies across organic content management and strategic Meta Ad campaigns including scheduling, reporting and overall management. Directed product and lifestyle photoshoots to support new product launches and increase engagement across social and email channels. Partnered with the ecommerce manager to deliver product launches, seasonal campaigns and affiliate marketing activity. Created weekly email campaigns, blogs and PR enquiries; delivered integrated marketing campaigns across email, print and digital for lead brands including McLaren and Barratt Homes, coordinating stakeholders to deliver campaigns on time and within budget. Owned social media ch
Digital Marketing Coordinator at Axis Europe
June 1, 2020 - September 1, 2022
Coordinated digital marketing across Axis Europe, including content creation, social media across UK & Europe (Instagram, Facebook, YouTube, Pinterest), email campaigns, SEO collaboration, and website UX updates; led data-driven campaigns and supported partner integrations.
Social Media Executive at KIKI MCDOUGHT, London
February 1, 2019 - June 1, 2021
Created and managed weekly email campaigns, blogs and PR enquiries. Delivered integrated marketing campaigns across email, print and digital for leading brands including McLaren and Barratt Homes; coordinated stakeholders to deliver campaigns on time and within budget. Owned social media channels for multiple clients, including managing Meta Ad campaigns for promotional benefits. Owned and managed multiple client social media channels end-to-end from client concept meetings and in-house content creation through performance tracking and reporting.
Social Media Executive at KIKI IMCDough, London
February 1, 2019 - June 1, 2021
Owned multiple social media channels, managing content creation in-house, meetings, performance and tracking. Contributed to Meta Ad promotional campaigns and ongoing audience growth through consistent content scheduling and reporting.
Social Media Executive at KIKI McDONOUGH
February 1, 2019 - June 1, 2021
Managed social media across UK channels; produced case studies and news pieces; engaged with audiences; built influencer collaborations; expanded UGC; delivered content to highlight foundation charity and managed social outreach.
Campaign Executive at TM W, Bristol & London
July 1, 2018 - February 1, 2019
Developed integrated campaign materials and managed campaign execution across marketing channels (email, print and digital). Coordinated content and stakeholders to support on-time delivery and performance tracking.
Campaign Executive at TMV, Bristol & London
July 1, 2018 - February 1, 2019
Delivered campaign support across digital channels, contributing to campaign creation and execution and helping manage content and promotional activity.
Campaign Executive at TMW
July 1, 2018 - February 1, 2019
Executed campaigns; coordination with creative teams; event and shoot support; content creation for campaigns; supported cross-channel marketing efforts across Bristol and London.
Freelance Marketer at Hooked On Media, Cornwall
May 1, 2017 - May 1, 2018
Freelance marketing work supporting content and promotional activity for clients.
Content Producer at A26 Media
May 1, 2017 - May 1, 2018
Implemented a new content schedule for five brands, increasing email sends, content delivery, and timelines; led email automation for onboarding and customer journeys; produced web content, blogs, case studies and social posts; coordinated artwork for events and campaigns; managed client social channels and Meta Ad campaigns; delivered campaigns for events and promotions with strong SEO alignment.
Freelance Marketer at Hooked On Media
May 1, 2017 - May 1, 2018
Developed marketing campaigns for clients; delivered digital content across social channels; improved email performance; supported branding and creative; collaborated with cross-functional teams.
Content Producer at A 26 Media, Stockholm
January 1, 2017 - May 1, 2017
Content producer role including writing and content creation for client outputs such as cases, news stories and social content, and supporting content delivery with SEO enhancements.
Content Producer at A26 Media, Stockholm
January 1, 2017 - January 1, 2017
Produced content including case studies and news-related writing, and supported digital content for social and web. Contributed to SEO-enhancing site content and helped coordinate creative production including event and event-show digital assets.

Education

BA (Hons) Visual Design at Bath Spa University
January 11, 2030 - January 10, 2026
Art & Design Diploma at Bath Spa University
January 11, 2030 - January 10, 2026
Fine Art B at Herefordshire Regional College
January 11, 2030 - January 10, 2026
Media Studies C at Herefordshire Regional College
January 11, 2030 - January 10, 2026
Photography B at Herefordshire Regional College
January 11, 2030 - January 10, 2026
ICT B at Herefordshire Regional College
January 11, 2030 - January 10, 2026
Sixth Form: Photoshop, Premiere, Illustrator, Canva, Mailchimp, Hootsuite, Typeform, WordPress, Google Analytics, Trello at Sixth Form
January 11, 2030 - January 10, 2026
B.A. (Honours) Visual Design / Visual Design at Bath Spa University
January 1, 2016 - January 1, 2016
B.A. Hons Visual Design at Bath Spa University
January 11, 2030 - July 26, 2026
Art & Design Diploma at Bath Spa University
January 11, 2030 - July 26, 2026
Fine Art B, Media Studies C, Photography B, ICT B at Hertfordshire Regional College
January 11, 2030 - July 26, 2026
CRM & Email Kaviiyo Omnisend Mailchimp at Sheredes Sixth Form
January 11, 2030 - July 26, 2026
First Class B.A. (Honours) Visual Design at Stockholm University
January 11, 2030 - July 26, 2026
BA (Hons) Visual Design at Bath Spa University
January 11, 2030 - July 26, 2026
Pa (Hons) Visual Design (first class) at Bath Spa University
January 11, 2030 - July 26, 2026
Art & Design Diploma at Bath Spa University
January 11, 2030 - July 26, 2026
Fine Art (B), Media Studies (C), Photography (B), ICT (B) at Hertfordshire Regional College
January 11, 2030 - July 26, 2026

Qualifications

BA (Hons) Visual Design
January 11, 2030 - July 26, 2026
Art & Design Diploma
January 11, 2030 - July 26, 2026
CRM & Email Klaviyo Omnisend Mailchimp
January 11, 2030 - July 26, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Gaming, Retail, Non-Profit Organization