Chelsea Porter

Established Tildenet’s first influencer marketing strategy securing 35+ partners and delivering 1.5M+ engagements and 3.5M+ reach. Expanded activity into the US market with monthly expert interviews and grew brand awareness in new territories. Created reusable content now supporting paid advertising, social media and ecommerce campaigns. Implemented partner newsletter survey journeys to grow the customer data base and generate audience insights for marketing and collaboration strategies. Enhanced brand consistency across email, web and social via cohesive visual and design guidelines. Developed and implemented a new email marketing calendar across five brands, increasing B2C and B2B campaign activity and contributing £150k+ additional revenue and 17% year-on-year growth. Designed and optimised automated customer journeys reducing customer service enquiries by 15% while improving engagement and repeat purchase opportunities.

Established Tildenet’s first influencer marketing and brand partnership programme from scratch, securing 35+ collaborations that generated 1.5M+ engagements and 3.5M+ reach, and creating reusable content assets used across paid, social and ecommerce campaigns. Revitalised the company’s organic social media presence, turning previously inactive channels into key marketing channels supporting brand awareness, customer engagement and website traffic. Redesigned content and email calendars across five brands, contributing £150k+ additional revenue and 17% year-on-year growth. Led the email automation strategy for three brands, including supporting delivery delays, re-engaging lapsed customers and cross-selling opportunities to improve conversion rates. Worked with SEO, purchasing and product teams to create integrated campaigns supporting product launches and organic growth. Managed website content, UX improvements and an SEO-focused blog strategy to enhance customer experience, impro

Developed and executed influencer marketing, email marketing and integrated campaigns; re-used content assets across paid, social and ecommerce. Expanded activity into the US market via monthly expert interviews and grew brand awareness in new territories. Created partner newsletter surveys to grow customer data and generate audience insights to inform marketing and collaboration strategies. Enhanced brand consistency across email, web and social through cohesive visual and design guidelines. Optimised automated customer journeys, reducing customer service enquiries by 15% while improving engagement and repeat purchase opportunities. Partnered with stock management teams to create targeted campaigns for overstock and slow-moving products, driving 10% sales increase for priority inventory. Conducted A/B testing across email campaigns to optimise send times, content placement and creative performance. Grew Instagram by 10,000+ followers using content and UGC strategy; increased average a