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I'm Ché, a social media strategist and influencer marketing leader with over 7 years of experience elevating brand presence and fostering community engagement. I drive measurable growth, including a 45% increase in TikTok presence and a 40% boost in EMV, through collaborative cross-functional campaigns and data-driven strategies. I excel at guiding multi-disciplinary teams and crafting campaigns that resonate with audiences while strengthening digital communities. I specialize in developing innovative content strategies, managing influencer partnerships from nano to macro levels, and turning insights into action. My entrepreneurial mindset and hands-on project management help brands grow their online footprint and deliver tangible results across channels.…I'm Ché, a social media strategist and influencer marketing leader with over 7 years of experience elevating brand presence and fostering community engagement. I drive measurable growth, including a 45% increase in TikTok presence and a 40% boost in EMV, through collaborative cross-functional campaigns and data-driven strategies. I excel at guiding multi-disciplinary teams and crafting campaigns that resonate with audiences while strengthening digital communities. I specialize in developing innovative content strategies, managing influencer partnerships from nano to macro levels, and turning insights into action. My entrepreneurial mindset and hands-on project management help brands grow their online footprint and deliver tangible results across channels.

Ché March

Content Creator, Influencer Marketing Manager, Social Media Manager, +2

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I'm Ché, a social media strategist and influencer marketing leader with over 7 years of experience elevating brand presence and fostering community engagement. I drive measurable growth, including a 45% increase in TikTok presence and a 40% boost in EMV, through collaborative cross-functional campaigns and data-driven strategies. I excel at guiding multi-disciplinary teams and crafting campaigns that resonate with audiences while strengthening digital communities. I specialize in developing innovative content strategies, managing influencer partnerships from nano to macro levels, and turning insights into action. My entrepreneurial mindset and hands-on project management help brands grow their online footprint and deliver tangible results across channels.…I'm Ché, a social media strategist and influencer marketing leader with over 7 years of experience elevating brand presence and fostering community engagement. I drive measurable growth, including a 45% increase in TikTok presence and a 40% boost in EMV, through collaborative cross-functional campaigns and data-driven strategies. I excel at guiding multi-disciplinary teams and crafting campaigns that resonate with audiences while strengthening digital communities. I specialize in developing innovative content strategies, managing influencer partnerships from nano to macro levels, and turning insights into action. My entrepreneurial mindset and hands-on project management help brands grow their online footprint and deliver tangible results across channels.

Available to hire

I’m Ché, a social media strategist and influencer marketing leader with over 7 years of experience elevating brand presence and fostering community engagement. I drive measurable growth, including a 45% increase in TikTok presence and a 40% boost in EMV, through collaborative cross-functional campaigns and data-driven strategies. I excel at guiding multi-disciplinary teams and crafting campaigns that resonate with audiences while strengthening digital communities.

I specialize in developing innovative content strategies, managing influencer partnerships from nano to macro levels, and turning insights into action. My entrepreneurial mindset and hands-on project management help brands grow their online footprint and deliver tangible results across channels.

Skills

Branding

Copywriting

Brand Identity

Experience Level

Branding

Expert

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Content Creator at ATTN

June 1, 2023 - March 1, 2025

Led creative development for multiple clients, enhancing overall social media presence and driving a 45% growth in TikTok engagement over 9 months. Collaborated with cross-functional teams to conceptualize and execute content strategies aligned with digital marketing goals, supporting community engagement efforts. Cultivated high engagement and retention through innovative content creation, effectively building and nurturing online communities.

Director, Influencer Marketing at Neilson Swiader

August 1, 2021 - May 1, 2023

Developed comprehensive brand strategies for influencer relations and social media campaigns, bolstering online community presence. Facilitated partnerships across nano to macro influencers, resulting in a 30% increase in brand growth and expanding reach to new audiences. Managed project workflows and mentored junior strategists in influencer outreach, campaign reporting, and KPI analysis, ensuring seamless execution under tight deadlines.

Senior, Social & Marketing Strategist at MATTE Projects

February 1, 2023 - May 1, 2023

Created a 360 marketing campaign for the client during NYFW with measurable EMV. Solidified live influencer posting on behalf of client, pre-event and post-event. Grew brand sentiment and brand recognition by 36% during NYFW.

Director, Social & Influencer Marketing at NORTH SIX

August 1, 2021 - September 1, 2021

Influencer lead onsite for event preparation and production needs. Connected client with rising star talent and influencers. Cultivated influencer relationships on behalf of the client.

Senior, Social & Influencer Strategist at DKC - Hangar Four

December 1, 2020 - June 1, 2021

Created unique yet strategic social campaigns for B2C clients. Created a full-scale gifting program for a legacy beauty client which resulted in a 40% increase in EMV in Q1. Connected clients with rising star influencers across nano, micro, established and macro tiers. Reinvigorated brand strategy for social, marketing and influencer campaigns resulting in a 38% growth in brand stake.

Influencer Marketing Manager at Milk Makeup

June 1, 2016 - January 1, 2020

Managed relationships and worked with influencers to create earned beauty content to support always-on initiatives and campaign-focused launches. Strategized and facilitated brand partnerships and activations to bolster brand growth. Concepted and managed creative for influencer sends, gifting and events. Monitored brand and influencer metrics using dashboards (Tribe Dynamics, Social Edge) to report KPIs and EMV. Exceeded yearly EMV goals by 250% YOY in 2018 and 225% YOY in 2019.