Available to hire
Hi, I’m Chenjie Zhu. I’m a marketing professional based in Reading, United Kingdom, with hands-on experience in digital marketing strategy, brand management and growth initiatives for AI-enabled products. I enjoy turning data and audience insights into clear, effective funnels and compelling content, and I thrive on collaborating across teams—from product renaming to trade events—to help brands reach schools, consumers and partners.
I’m especially drawn to Generative AI in marketing and to using analytics to drive measurable outcomes. I’m excited to apply my experience in education tech, consumer brands and logistics to marketing challenges, and I’m always keen to learn new tools and approaches to boost impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Logistic Specialist & Marketing Assistant at 1883 Maison Routin
December 31, 2023 - December 31, 2023Supported the brand’s China market entry, coordinating POS roll-out and early-stage activations across cafés and distributors. Communicated with the French HQ via English to adjust packaging and food-label information, ensuring compliance with China’s import and customs requirements for food products. Assisted offline activations and distributor events by preparing samples, setting up displays and capturing promotional photos during customer-facing presentations. Coordinated trade show preparation and on-site support including booth set-up and POS display. Procured and selected custom branded client gifts, coordinating with vendors on samples, pricing and delivery timelines. Managed import coordination for syrups and POS materials, including customs documentation and communication with freight forwarders to ensure on-time delivery. Managed a third-party warehouse, tracked 100+ SKUs, updating weekly inventory reports, conducting monthly stock checks and establishing warehouse SOPs.
Ocean Freight Operator at Swiss Fracht Freight Forwarder
December 31, 2020 - December 31, 2020Coordinated international shipments by managing bookings, customs documentation and end-to-end tracking for clients across Asia and the UK. Liaised with carriers and overseas offices to resolve delays and ensure on-time cargo movement in multi-country operations. Supported UK-bound customs processes by preparing CI/PL/BL and coordinating with UK-based agents for declaration filing and clearance updates.
Ocean Freight Operator at ZIM Logistics China
December 31, 2018 - December 31, 2018Coordinated export bookings for ZIM’s carrier booking office, handling shipment scheduling, container release and basic customs documentation. Communicated with overseas agents to follow up cargo movement and resolve routing or scheduling issues. Built strong coordination, accuracy and workflow management skills while handling daily high-volume operational tasks.
Duty Store Manager & Marketing Support at Starbucks China
December 31, 2016 - December 31, 2016Led daily store operations, supervised shift staff and ensured consistent customer experience and visual brand presentation. Executed seasonal promotions and in-store marketing activities, contributing to increased product visibility and a 30% uplift in featured item sales. Managed stock levels and shared customer feedback with area managers to support campaign improvement and product optimization.
Star Mentor for Postgraduate International Students at University of Reading
January 1, 2025 - January 1, 2025Provided one-to-one guidance, cultural orientation and practical advice to newly arrived international postgraduate students, helping them adjust smoothly to academic expectations and campus life. Supported welcome and community-building events, offering peer support and contributing to a friendly and inclusive environment for diverse student groups.
Marketing Associate (Part-time) at Yunesg Ltd
January 1, 2016 - PresentSupported early-stage marketing and growth initiatives for an AI education product (Smartail UK). Developed an end-to-end sales funnel framework (awareness, consideration, conversion, post-conversion) with a focus on schools as the core target audience. Conducted target audience analysis and funnel split design (schools vs business use cases) to clarify product positioning and sales pathways. Planned and executed daily LinkedIn content to build brand awareness and support event-led traffic generation (e.g., BETT education expo). Collaborated on product and brand renaming discussions, including communications considerations for existing and prospective users.
Logistic Specialist & Marketing Assistant at 1883 Maison Routin (French Beverage Brand)
January 1, 2021 - November 1, 2023Facilitated China market entry by implementing POS roll-out and early-stage activations across 20+ cafes and distributors. Coordinated with French HQ and freight forwarders to adapt packaging and food-label information for 40+ products. Managed import documentation for syrups and POS materials in line with China import and customs requirements. Delivered 5+ offline activations and trade show events, including booth set-up, POS display, sample preparation and capturing promotional content. Procured custom branded client gifts, coordinating with 5+ vendors on sampling, pricing and delivery. Supervised a third-party warehouse, tracking 100+ SKUs and maintaining weekly inventory reports for timely POS distribution. Managed post-order follow-up, resolving customer issues by coordinating with the French HQ on product-related concerns and with suppliers on logistics-related problems.
Barista (Part-time) at Anonymous Coffee Company
August 1, 2025 - PresentFacilitated daily cafe operations, customer service and stock management in a fast-paced retail environment. Proposed marketing improvements across social media and in-store promotions, informed by first-hand insights into British consumer behaviour.
Barista (Part-time) at Filter Coffee House
July 1, 2025 - PresentFacilitated daily cafe operations, customer service and stock management in a fast-paced retail environment. Proposed marketing improvements across social media and in-store promotions, informed by first-hand insights into British consumer behaviour.
Ocean Freight Operator at Swiss Fracht Freight Forwarder (Swiss Company)
August 1, 2018 - August 1, 2020Coordinated international ocean freight shipments across Asia–UK routes, managing export bookings, scheduling and end-to-end tracking. Prepared customs documentation (CI/PL/BL) and liaised with carriers and overseas agents to resolve clearance, routing and delivery issues.
Ocean Freight Operator at ZIM Logistics China (Israel Company)
September 1, 2016 - August 1, 2018Coordinated international ocean freight shipments across Asia–UK routes, managing export bookings, scheduling and end-to-end tracking. Prepared customs documentation (CI/PL/BL) and liaised with carriers and overseas agents to resolve clearance, routing and delivery issues.
Duty Store Manager & Marketing Support at Starbucks China
January 1, 2013 - August 1, 2016Executed seasonal promotions and in-store marketing activities, contributing to a 30% uplift in sales. Managed daily store operations and visual merchandising, maintaining consistent brand presentation and customer experience.
Star Mentor at University of Reading (Volunteer)
March 1, 2025 - December 1, 2025Mentored postgraduate international students with one-on-one guidance, cultural orientation and academic tips. Contributed to welcome events and answered practical questions to help new students settle in, fostering an inclusive environment through peer support and regular check-ins.
Volunteer Star Mentor for Postgraduate International Students at University of Reading
March 1, 2025 - December 1, 2025Supported newly arrived international students by offering one-on-one guidance, cultural orientation and academic tips. Contributed to welcome events and answered practical questions regarding student life, helping new students settle in smoothly; creating an inclusive environment through peer support, regular check-ins, and collaborative events.
Marketing Assistant & Logistics Specialist at 1883 Maison Routin (French Beverage Brand)
January 1, 2021 - November 1, 2023Facilitated China market entry by coordinating product labeling compliance, localization requirements, and cross-functional execution post-launch. Collaborated with external marketing agencies on WeChat Official Account content planning, including lead-generation messaging and paid traffic distribution. Executed 5+ brand activation campaigns and trade events, including booth setup, sampling coordination, and on-site brand presentation. Created and organized visual marketing assets from offline activations for future brand and sales use. Procured custom branded gifts, coordinating with vendors on sampling, pricing and delivery. Liaised with French HQ and freight forwarders to adapt packaging and labeling for 40+ products. Coordinated import documentation for syrups and POS materials, ensuring compliance. Provided operational support to a third-party warehouse, tracked 100+ SKUs, and maintained weekly inventory reports. Managed post-order follow-up and resolved customer/distributor issue
Education
MSc Digital Marketing at Henley Business School, University of Reading (UK)
January 1, 2024 - January 1, 2025Master of Science in Digital Marketing at Henley Business School, University of Reading
September 1, 2024 - September 1, 2025Bachelor of Management in Human Resource Management at East China University of Science and Technology
March 1, 2017 - January 1, 2020Master of Science in Digital Marketing at Henley Business School, University of Reading
September 1, 2024 - September 1, 2025Bachelor of Management in Human Resource Management at East China University of Science and Technology
March 20, 2017 - January 20, 2020Master of Science in Digital Marketing at Henley Business School, University of Reading
September 1, 2024 - September 1, 2025Bachelor of Management in Human Resource Management at East China University of Science and Technology
March 1, 2017 - January 1, 2020Qualifications
Fundamentals of Digital Marketing
January 11, 2030 - November 27, 2025International Commercial Document Certification
January 11, 2030 - November 27, 2025Senior International Trade Salesman Certification
January 11, 2030 - November 27, 2025Fundamentals of Digital Marketing
January 11, 2030 - January 12, 2026Google Analytics Certification
January 11, 2030 - January 12, 2026International Commercial Document Certification
January 11, 2030 - January 12, 2026Senior International Trade Salesman Certification
January 11, 2030 - January 12, 2026Fundamentals of Digital Marketing
January 11, 2030 - January 12, 2026Google Analytics Certification
January 11, 2030 - January 12, 2026International Commercial Document Certification
January 11, 2030 - January 12, 2026Fundamentals of Digital Marketing
January 11, 2030 - January 15, 2026Google Analytics Certification
January 11, 2030 - January 15, 2026International Commercial Document Certification
January 11, 2030 - January 15, 2026Senior International Trade Salesman Certification
January 11, 2030 - January 15, 2026Industry Experience
Retail, Transportation & Logistics, Professional Services, Manufacturing, Other, Education, Software & Internet, Media & Entertainment, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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