Hi, I’m Pauline Cheong. I’m an Art Director and Designer with over 11 years of experience in communications design and art direction, plus more than 5 years in managerial creative roles. I’ve collaborated with a diverse range of clients—from consumer and lifestyle brands like New Balance, L’Oréal, Mondelēz International, and Nestlé to government agencies such as SkillsFuture Singapore and the Prime Minister’s Office—helping to conceptualize ideas and bring them to life. I excel at turning concepts into visual campaigns across ATL, BTL, digital and on-ground activations. My strengths include art direction, concept development, illustration, layout, and brand materials, and I enjoy building cohesive team cultures, guiding designers, photographers, and production teams to deliver effective campaigns. cheongpauline.carbonmade.com…Hi, I’m Pauline Cheong. I’m an Art Director and Designer with over 11 years of experience in communications design and art direction, plus more than 5 years in managerial creative roles. I’ve collaborated with a diverse range of clients—from consumer and lifestyle brands like New Balance, L’Oréal, Mondelēz International, and Nestlé to government agencies such as SkillsFuture Singapore and the Prime Minister’s Office—helping to conceptualize ideas and bring them to life. I excel at turning concepts into visual campaigns across ATL, BTL, digital and on-ground activations. My strengths include art direction, concept development, illustration, layout, and brand materials, and I enjoy building cohesive team cultures, guiding designers, photographers, and production teams to deliver effective campaigns. cheongpauline.carbonmade.comWWWW…