Hi, I’m Cherry Chan, a Toronto-based Art Director and Graphic Designer with over 5 years of experience in crafting impactful branding, visual identities, and marketing campaigns. I’ve had the privilege of working with globally recognized brands like Dior, Louis Vuitton, Gucci, Longines, Häagen-Dazs, Nike, The North Face, Dettol, P&G, and more. My expertise spans: Branding & Visual Design: Delivering cohesive, strategically aligned visuals for both digital and print media. Magazine & Print Expertise: Designing entire magazine layouts and managing large-scale print projects with precision. Creative Collaboration: Art directing photoshoots for luxury fashion and lifestyle brands, ensuring their vision comes to life. Campaign Development: Conceptualizing and executing integrated campaigns across social media, video, and print. With a strong foundation in Adobe Creative Suite and a deep understanding of branding, typography, and color theory, I’m passionate about creating designs that not only look stunning but also resonate with audiences and align with brand objectives. I'm proficient in: – Adobe Creative Suite, primarily Photoshop, Illustrator, and InDesign – Google Workspace (Gmail, Drive, Docs, Slides, Sheets) Let’s connect and create something exceptional together! >> View my portfolio at: _Website not available. Sign in: https://www.twine.net/signup_ <<…

Cherry

Hi, I’m Cherry Chan, a Toronto-based Art Director and Graphic Designer with over 5 years of experience in crafting impactful branding, visual identities, and marketing campaigns. I’ve had the privilege of working with globally recognized brands like Dior, Louis Vuitton, Gucci, Longines, Häagen-Dazs, Nike, The North Face, Dettol, P&G, and more. My expertise spans: Branding & Visual Design: Delivering cohesive, strategically aligned visuals for both digital and print media. Magazine & Print Expertise: Designing entire magazine layouts and managing large-scale print projects with precision. Creative Collaboration: Art directing photoshoots for luxury fashion and lifestyle brands, ensuring their vision comes to life. Campaign Development: Conceptualizing and executing integrated campaigns across social media, video, and print. With a strong foundation in Adobe Creative Suite and a deep understanding of branding, typography, and color theory, I’m passionate about creating designs that not only look stunning but also resonate with audiences and align with brand objectives. I'm proficient in: – Adobe Creative Suite, primarily Photoshop, Illustrator, and InDesign – Google Workspace (Gmail, Drive, Docs, Slides, Sheets) Let’s connect and create something exceptional together! >> View my portfolio at: _Website not available. Sign in: https://www.twine.net/signup_ <<…

Available to hire

Hi, I’m Cherry Chan, a Toronto-based Art Director and Graphic Designer with over 5 years of experience in crafting impactful branding, visual identities, and marketing campaigns. I’ve had the privilege of working with globally recognized brands like Dior, Louis Vuitton, Gucci, Longines, Häagen-Dazs, Nike, The North Face, Dettol, P&G, and more.

My expertise spans:

Branding & Visual Design: Delivering cohesive, strategically aligned visuals for both digital and print media.
Magazine & Print Expertise: Designing entire magazine layouts and managing large-scale print projects with precision.
Creative Collaboration: Art directing photoshoots for luxury fashion and lifestyle brands, ensuring their vision comes to life.
Campaign Development: Conceptualizing and executing integrated campaigns across social media, video, and print.
With a strong foundation in Adobe Creative Suite and a deep understanding of branding, typography, and color theory, I’m passionate about creating designs that not only look stunning but also resonate with audiences and align with brand objectives.

I’m proficient in:
– Adobe Creative Suite, primarily Photoshop, Illustrator, and InDesign
– Google Workspace (Gmail, Drive, Docs, Slides, Sheets)

Let’s connect and create something exceptional together!

View my portfolio at: Website not available. Sign in: https://www.twine.net/signup <<

See more

Language

English
Advanced
Chinese
Fluent

Work Experience

Add your work experience history here.

Education

Higher Diploma of Visual Communication at Hong Kong Design Institute
September 1, 2017 - July 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Retail, Travel & Hospitality, Life Sciences, Media & Entertainment
    uniE621 Merch Design – Vitasoy Plant+ Coffee Cup
    Vitasoy’s Plant+ introduced a branded coffee cup as part of its merchandise collection, celebrating the joy of pairing plant-based milk with your daily brew. Designed to reflect a feel-good, sustainable lifestyle, the cup embodies the brand’s philosophy — from plant to cup, it’s all about feeling good and doing good. graphicdesigner…
    uniE621 Creative Fashion Shoot – Longines
    “It’s Time to Party” – a festive campaign launched during the Christmas season, encouraging self-expression and celebration. The concept centers around the idea of partying with yourself, embracing joy and confidence. To highlight the watch in a bold and playful way, I used collage techniques to create eye-catching visuals that blend fashion and fun, giving the timepiece a vibrant, standout presence.…
    uniE621 Leaflet Design – Häagen-Dazs
    Designed promotional leaflets for Häagen-Dazs to showcase their Fondue Set offerings, covering both dine-in and takeaway options, as well as a special Disney-themed collection. The layout and visuals were crafted to reflect the brand’s premium image while highlighting seasonal treats and exclusive collaborations. designer…
    uniE621 Nike x Chinese Super League – Merch Design
    Celebrating the passion and energy of Chinese football, this collaboration brings Nike’s innovation to the pitch. I designed a limited-edition souvenir that fuses iconic Nike style with the spirit of the Chinese Super League — a bold tribute for players and fans alike. designer product…
    uniE621 Packaging Design – WatsLife Probiotic Supplement
    Developed by Hong Kong PhD experts and made in Taiwan, WatsLife features the P-3 Golden Tri-Blend: Probiotics, Prebiotics, and Postbiotics. With 45 billion active cultures, it helps boost immunity, support healthy gut bacteria, and quickly balance your microbiome for fast, stable results. I was responsible for the full packaging design process—from concept and mockup to final artwork preparation for print. This included working with layered print materials to enhance the product’s premium and scientific appeal. branding designer…
    uniE621 Product Design – Vitasoy PopSocket Collection
    To celebrate Vitasoy’s iconic product line, I designed a collectible set of six PopSockets featuring playful, vibrant graphics and uplifting messages inspired by the brand’s classic flavors. Each design captures Vitasoy’s cheerful and supportive spirit, blending nostalgic elements with a modern twist. This limited-edition accessory collection was created to bring a little joy and positivity into everyday life—serving as a fun, functional reminder that Vitasoy is always there to brighten your day. branding designer…
    uniE621 Product Design for Takeaway Food Packaging – Mixian Sense
    Mixian Sense champions a “Fresh Flavor First” philosophy, offering seven bold and distinctive broths—from rich tomato and fragrant dandan to spicy-sour varieties inspired by Chongqing, Yunnan, and Sichuan. To reflect this dynamic culinary experience, I created a series of takeaway food packaging designs that celebrate the brand’s diverse ingredients and flavor profiles. Each design integrates vibrant illustrations and graphic elements that highlight key ingredients, evoking freshness and authenticity while maintaining cohesive branding across all packaging. designer branding illustrator…
    uniE621 Food and Beverage Branding Design
    The Spaghetti House is a beloved local chain known as Hong Kong’s “Pasta Expert,” offering hearty pasta dishes in a warm, cheerful setting. More than just a restaurant, it positions itself as a joyful gathering place—your Joyful House, Tasty House, or Cheerful House—where good food and good company come together. I was responsible for developing and refining the brand identity, including creating comprehensive visual guidelines to ensure consistency across all customer touchpoints. My work included designing both the main and seasonal menus, crafting engaging point-of-sale materials (such as posters, leaflet and foam boards), and leading the art direction for food photoshoots—from concept and styling to final production. By balancing fun, flavorful visuals with functional design, I helped bring the brand’s joyful personality to life across print and in-store experiences.…
    uniE621 Fila Beijing Flagship Store Decoration
    For the Fila Beijing Flagship Store, I developed a series of spatial graphic patterns that brought the brand’s identity to life within the retail environment. Drawing inspiration from Fila’s core sports—basketball, tennis, and running—I created three custom patterns that visually represent the energy and movement of each sport. To maintain a strong brand presence, the designs prominently feature Fila’s signature color palette: navy blue, red, and white. These patterns were strategically integrated into the store’s interior to enhance the spatial experience, reinforce brand recognition, and create a dynamic, sport-driven atmosphere for customers. branding graphicdesigner designer mockup…
    uniE621 Magazine Design
    As the lead designer, I was responsible for the entire magazine layout, from conceptualization to final production. I ensured each issue delivered a seamless visual narrative that aligned with the brand’s tone of elegance and prestige. I also prepared all output artwork files with precision for high-quality print production, managing tight deadlines without compromising on creativity or detail. In addition, I provided art direction for fashion photoshoots, collaborating closely with photographers, stylists, and makeup artists to bring visual stories to life. I also worked alongside featured artists and collaborators to maintain a cohesive aesthetic and elevate the magazine’s visual identity. My role involved not just design execution, but also contributing to the overall storytelling and brand positioning of Pure Luxury. designer graphicdesigner photo illustrator print…

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