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Creative professional with experience designing brand assets, marketing materials, and consumer products from concept through production. Skilled at creating visually engaging designs that align with brand standards and business goals across print and digital platforms. Experienced in presentation design, packaging, merchandising, trend research, and collaborating with cross-functional teams to deliver polished, consistent creative solutions. Proficient in Adobe Illustrator, InDesign, and Photoshop.…Creative professional with experience designing brand assets, marketing materials, and consumer products from concept through production. Skilled at creating visually engaging designs that align with brand standards and business goals across print and digital platforms. Experienced in presentation design, packaging, merchandising, trend research, and collaborating with cross-functional teams to deliver polished, consistent creative solutions. Proficient in Adobe Illustrator, InDesign, and Photoshop.

Cheryl Merz

Illustrator, Designer, Graphic Designer, +2

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Creative professional with experience designing brand assets, marketing materials, and consumer products from concept through production. Skilled at creating visually engaging designs that align with brand standards and business goals across print and digital platforms. Experienced in presentation design, packaging, merchandising, trend research, and collaborating with cross-functional teams to deliver polished, consistent creative solutions. Proficient in Adobe Illustrator, InDesign, and Photoshop.…Creative professional with experience designing brand assets, marketing materials, and consumer products from concept through production. Skilled at creating visually engaging designs that align with brand standards and business goals across print and digital platforms. Experienced in presentation design, packaging, merchandising, trend research, and collaborating with cross-functional teams to deliver polished, consistent creative solutions. Proficient in Adobe Illustrator, InDesign, and Photoshop.

Available to hire

Creative professional with experience designing brand assets, marketing materials, and consumer products from concept through production. Skilled at creating visually engaging designs that align with brand standards and business goals across print and digital platforms. Experienced in presentation design, packaging, merchandising, trend research, and collaborating with cross-functional teams to deliver polished, consistent creative solutions. Proficient in Adobe Illustrator, InDesign, and Photoshop.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Owner / Author / Illustrator at Brown Dog Goes LLC

October 1, 2025 - Present

Wrote, illustrated, and self-published educational children’s books exploring geography, friendship, and adventure. Planned and maintained a marketing and retail strategy using Meta Business Suite to schedule and optimize promotional campaigns, leveraging analytics to drive engagement and sales. Researched and secured participation in local vendor markets and community events; coordinated product placement in retail locations and built partnerships through targeted donations to increase brand visibility and community engagement.

Merchandiser/Designer at Downlite

May 1, 2024 - June 30, 2026

Collaborated with teams to conceptualize, prototype, and bring new hospitality bedding products to market. Developed competitive pricing strategies to support optimal profitability while staying market-competitive. Led product design and development for home products under global brands Tommy Bahama and Pendleton Woolen Mills. Contributed to securing new business with major hospitality brands including Sonesta, Extended Stay, Ritz-Carlton, and Hyatt. Oversaw packaging development and performed quality reviews across sample rounds to ensure design accuracy and brand consistency.

Product/ Textile Designer (Bedding & Soft Goods)

July 1, 2021 - April 30, 2024

Led design and development of innovative products under national and private brands, aligning with market trends and customer needs. Reviewed prototypes and production samples, providing feedback on construction, material quality, and performance to improve final execution. Partnered with domestic and international sourcing and product development teams to select fabrics, fills, and trims focused on comfort, quality, durability, and cost efficiency. Managed the full product lifecycle including tech packs, sample requests, PLM update(s), and factory communication. Participated in the biannual NYC Home Market Show to showcase product lines and strengthen client relationships. Developed biannual line plans for Good/Better/Best tiers to maximize sales across customer segments.

Presentation Coordinator at Ripple Junction

September 1, 2018 - June 30, 2021

Collaborated with design and product teams to develop seasonal sales presentations supporting a portfolio of 200+ licensed brands including The Office and Hello Kitty. Analyzed retail merchandising strategies and identified emerging trends to inform product development. Supported the sales team by tracking progress, removing roadblocks, and ensuring clear communication. Led company-wide pet supply drive, coordinating logistics and increasing employee engagement.