I'm Michael Chester, a Senior Graphic Designer and Senior Brand Designer with 15+ years delivering multi-channel campaigns for global FMCG brands. I translate complex product stories into compelling packaging, digital advertising, social media, email marketing, and retail activation, delivering consistent, on-brand visuals across major UK retailers.\n\nI thrive in fast-paced environments, lead design from concept through execution, and enjoy pioneering AI-enhanced workflows to accelerate concept development and scale production while mentoring junior designers.…

Michael Chester

PRO

I'm Michael Chester, a Senior Graphic Designer and Senior Brand Designer with 15+ years delivering multi-channel campaigns for global FMCG brands. I translate complex product stories into compelling packaging, digital advertising, social media, email marketing, and retail activation, delivering consistent, on-brand visuals across major UK retailers.\n\nI thrive in fast-paced environments, lead design from concept through execution, and enjoy pioneering AI-enhanced workflows to accelerate concept development and scale production while mentoring junior designers.…

Available to hire

I’m Michael Chester, a Senior Graphic Designer and Senior Brand Designer with 15+ years delivering multi-channel campaigns for global FMCG brands. I translate complex product stories into compelling packaging, digital advertising, social media, email marketing, and retail activation, delivering consistent, on-brand visuals across major UK retailers.\n\nI thrive in fast-paced environments, lead design from concept through execution, and enjoy pioneering AI-enhanced workflows to accelerate concept development and scale production while mentoring junior designers.

See more

Language

English
Fluent

Work Experience

Senior Designer (Freelance) at Freelance
September 1, 2020 - Present
Delivering brand identities, packaging, and integrated campaigns for FMCG brands across major UK retailers. Created brand guidelines, packaging artwork, retail activation materials, sales presentations, and digital assets. Developed AI-enhanced creative workflows to accelerate concept development and generate on-brand design elements at scale.
Senior Designer at Melli Design
February 1, 2012 - September 1, 2020
Led creative projects from concept through execution at FMCG-specialist agency. Served as primary designer during agency growth from a 5-person team to 20+ staff, contributing to significant business expansion. Worked as account lead on Royal Canin for 8+ years, transforming complex medical data and veterinary science into visual communications for global teams. Created social media content, email newsletters, and digital advertising campaigns including retailer promotional partnerships for major brands. Specialist in below-the-line (BTL) retail activations: designed and delivered in-store POS, FSdUs, shelf wobblers, promotional displays, and sampling campaign assets deployed across major UK supermarkets at scale for Britvic, Twinings, Royal Canin, and Mars brands. Created promotional packaging artwork distributed nationally and comprehensive branding for Mars global events. Pitched creative concepts to directors and mentored 3 junior designers while collaborating with account teams ac
Designer at Creative Design & Print
January 1, 2010 - February 1, 2012
Delivered branding, marketing materials, and print production for local and London-based clients.
Senior Designer at Freelance
September 1, 2020 - Present
Delivering brand identities, packaging, and integrated campaigns for FMCG brands across major UK retailers. Created brand guidelines, packaging artwork, retail activation materials, sales presentations, and digital assets. Developed AI-enhanced creative workflows to accelerate concept development and generate on-brand design elements at scale.

Education

BA (Hons) Graphic Design at University of Hertfordshire
January 1, 2005 - January 1, 2008
BA (Hons) Graphic Design at University of Hertfordshire
January 1, 2005 - December 31, 2008

Qualifications

BTEC National Diploma Graphic Design
January 1, 2003 - January 1, 2005
BTEC National Diploma Graphic Design
January 1, 2003 - December 31, 2005

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Other
    paper Mars Petcare

    A strategic rebrand for Mars Petcare’s flagship initiative, transforming corporate messaging into an emotionally resonant identity system. Through thoughtful typography hierarchy, signature color application, and authentic photography curation, the brand bridges corporate authority with genuine pet welfare advocacy, delivering consistency across diverse stakeholder communications.

    https://www.twine.net/signin

    paper Boldscience

    Clinical Communication Clarity - Transforming complex pharmaceutical data into powerful visual narratives for BoldScience. Through strategic information hierarchy, sophisticated data visualization, and precision-focused design, these presentations enhance healthcare professional engagement while maintaining scientific integrity—turning technical content into compelling communication tools.

    https://www.twine.net/signin

    paper Britvic

    Working across Britvic’s brand portfolio allowed me to explore different creative approaches for each product. From Robinsons’ playful fruit campaigns to Pepsi’s bold youth messaging and 7UP’s fresh positioning, each brand needed its own distinct visual language. The work includes outdoor advertising, digital campaigns, and brand guidelines, showing how the same creative thinking can adapt to different brand personalities and target audiences.

    https://www.twine.net/signin

    paper Royal Canin

    Nutrition-Centered Design represents my collaborative work with Royal Canin, translating complex nutritional science into compelling visual systems. This initiative balanced scientific precision with accessible design across packaging, digital assets, and campaign materials. Through strategic typography, color application, and technical imagery, these designs reinforced Royal Canin’s premium positioning while enhancing connection with pet owners—elevating the brand’s scientific authority in the competitive pet care market.

    https://www.twine.net/signin