I’m a New Zealand Māori graphic designer based in Perth, Australia. I began my career in Wellington in educational publishing, working in a Māori and Pasifika team designing curriculum-aligned children’s books for schools. Cultural accuracy, clarity, and purpose were essential in that work. I later moved to Australia to work in the mining industry while continuing to take on design projects alongside it, which kept my skills sharp and current. Today, I run my own creative agency called Scribl. I help businesses look clear, credible, and consistent across digital and print. My work includes logos, brand assets, social content, and marketing materials designed for real-world use. I’m open to a wide range of creative work. If you need design support for something specific or something new, flick me a message and we’ll work it out.…

Chev

PRO

I’m a New Zealand Māori graphic designer based in Perth, Australia. I began my career in Wellington in educational publishing, working in a Māori and Pasifika team designing curriculum-aligned children’s books for schools. Cultural accuracy, clarity, and purpose were essential in that work. I later moved to Australia to work in the mining industry while continuing to take on design projects alongside it, which kept my skills sharp and current. Today, I run my own creative agency called Scribl. I help businesses look clear, credible, and consistent across digital and print. My work includes logos, brand assets, social content, and marketing materials designed for real-world use. I’m open to a wide range of creative work. If you need design support for something specific or something new, flick me a message and we’ll work it out.…

Available to hire

I’m a New Zealand Māori graphic designer based in Perth, Australia.

I began my career in Wellington in educational publishing, working in a Māori and Pasifika team designing curriculum-aligned children’s books for schools. Cultural accuracy, clarity, and purpose were essential in that work.

I later moved to Australia to work in the mining industry while continuing to take on design projects alongside it, which kept my skills sharp and current.

Today, I run my own creative agency called Scribl. I help businesses look clear, credible, and consistent across digital and print. My work includes logos, brand assets, social content, and marketing materials designed for real-world use.

I’m open to a wide range of creative work. If you need design support for something specific or something new, flick me a message and we’ll work it out.

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Language

English
Fluent

Work Experience

Graphic designer at Learning Media
January 1, 2006 - January 1, 2011
Worked as part of the Māori and Pasifika team, collaborating with editors and illustrators to design curriculum-aligned children’s books for schools, ensuring cultural accuracy and respect while using clear, engaging visuals to support student learning.
Creative Lead at Scribl
October 1, 2025 - Present
I lead all creative work at Scribl, from brand strategy through to final delivery. I design logos, brand systems, marketing assets, and digital content, and manage projects from brief to completion. Clients work directly with me, which keeps communication clear and timelines tight.

Education

Diploma in Graphic Design at Natcol - Auckland NZ
January 1, 2004 - January 1, 2006

Qualifications

Diploma in Graphic Design
January 1, 2004 - January 7, 2006

Industry Experience

Agriculture & Mining, Consumer Goods, Travel & Hospitality, Government, Retail
    uniE621 West Engineering - Primary Brand Mark
    The orange was chosen for its visibility and energy. It represents strength, safety, and the high-pressure industrial environments West works in. It also gives the brand a bold, standout presence across machinery, uniforms, and vehicles.…
    uniE621 West Engineering Vehicle Graphics Concept
    This is a concept vehicle livery created for West Engineering. The tiger stripes were designed to represent power, movement, and the rugged environments their team works in. The design gives the fleet a strong presence on the road and turns each vehicle into a clear, moving brand touchpoint.…
    uniE621 • Samoan Family Headstone
    This was a commissioned headstone design created for a Samoan family. The artwork was developed in close consultation with the family to ensure cultural respect and accuracy. Each element was chosen for its personal and cultural significance, reflecting family heritage, values, and remembrance.…
    uniE621 Te Koha o te Moana (The gift of the ocean)
    This is a commissioned illustration drawn with a black ink pen. The piece depicts woven baskets filled with fish and seafood, focusing on texture, form, and traditional craft through detailed linework.…
    uniE621 Bushwackers Rugby Club Logo
    This is a commissioned logo designed for the Bushwackers Rugby Club. The mark reflects strength, grit, and team identity, using a bold, rugged style suited to jerseys, merchandise, and digital use. The design draws on a strong mining influence from Kalgoorlie. I was responsible for the logo concept and final artwork.…
    uniE621 Arrowly Logo
    Arrowly is a logistics brand built around speed, accuracy, and reliability. The logo combines an arrow and a hummingbird. The arrow represents direction, precision, and delivery. The hummingbird represents speed, agility, and efficiency, able to move fast while staying in control. Together, the mark communicates fast, intelligent logistics with a modern, confident feel.…
    uniE621 Ascent - A fashion editorial campaign shot.
    I handled the full creative process, including visual concept, layout direction, image treatment, and overall presentation. This project demonstrates my approach to fashion-focused design, attention to detail, and ability to create cohesive visuals that communicate attitude and identity. graphicdesigner designer branding…
    uniE621 Ascent - Logo
    This logo was created as part of the Ascent concept to explore a bold, minimal mark suited to a modern fashion brand. The focus was on strong typography, balance, and simplicity. The mark was designed to work across apparel, digital platforms, and editorial layouts without losing impact at smaller sizes. I handled the logo concept, refinement, and final execution. The result is a flexible identity element that feels confident, contemporary, and adaptable across different brand touchpoints.…
    paper Sondr AI

    Sondr AI is an AI-focused brand and website project created for an SMS-based lead reactivation service.

    The goal was to build a clear, confident brand that feels trustworthy, modern, and results-driven. The visual identity was designed to appeal to service-based businesses and communicate simplicity, control, and conversion without technical overwhelm.

    I designed the brand identity and website end to end. This included naming direction, logo and visual system, colour palette, typography, layout design, and website structure. The site was built to clearly explain the offer, guide users through the value proposition, and support lead capture.

    This project demonstrates my ability to translate a technical product into a clean, accessible brand and website that speaks to business owners and decision-makers.

    Visit the website:
    https://www.twine.net/signin

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