Hello! I’m Chiara Pravlik, a Calgary-based graphic designer and information designer who specializes in brand identity design, logo systems, and visual storytelling for arts-focused communities. I translate strategy into modern, cohesive brands that resonate with local culture and creative initiatives. I collaborate closely with clients to transform community goals into accessible visuals, refining typography, color systems, and design guidelines to ensure scalable, consistent brands across print and digital media.…

Chiara Pravlik

Hello! I’m Chiara Pravlik, a Calgary-based graphic designer and information designer who specializes in brand identity design, logo systems, and visual storytelling for arts-focused communities. I translate strategy into modern, cohesive brands that resonate with local culture and creative initiatives. I collaborate closely with clients to transform community goals into accessible visuals, refining typography, color systems, and design guidelines to ensure scalable, consistent brands across print and digital media.…

Available to hire

Hello! I’m Chiara Pravlik, a Calgary-based graphic designer and information designer who specializes in brand identity design, logo systems, and visual storytelling for arts-focused communities. I translate strategy into modern, cohesive brands that resonate with local culture and creative initiatives.

I collaborate closely with clients to transform community goals into accessible visuals, refining typography, color systems, and design guidelines to ensure scalable, consistent brands across print and digital media.

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Language

English
Fluent
Slovak
Fluent

Work Experience

Graphic Designer at Wise Tech Corp.
February 1, 2024 - Present
Designed high-quality graphics, documents, and presentations using Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Canva; collaborated with the back-end web development team to design intuitive website interfaces that enhanced user experience and engagement via WordPress; created logos and branding materials to boost brand recognition; applied user-centered design principles to deliver visually compelling content; assisted in creating digital content to improve clarity and internal communication; delivered web layout mockups to guide front-end development and ensure brand consistency.
Communications & Graphic Design Intern at Victoria Park BIA
May 1, 2025 - August 1, 2025
Led the design and execution of a comprehensive neighbourhood visual identity system, including logos, colour palette, typography, and brand guidelines to ensure consistent community communications; designed print and digital materials (posters, newsletters, infographics, web assets) to support local businesses, events, and placemaking; conducted research and comparative audits of Calgary BIAs to inform branding, social media strategy, and positioning for the Victoria Park community; collaborated with BIA staff and stakeholders to translate community goals into accessible, engaging visual communications; developed templated design assets and documentation to streamline future content creation and improve long-term usability of the brand system.
UGC Content Creator at Freelance
January 1, 2023 - Present
Created and optimized user-generated content (UGC) for social media; acted as the primary point of contact for brand collaborations, directly communicating with clients to understand content needs and deliver engaging campaigns; developed content strategies and creative briefs based on brand requirements and audience insights; conducted market research and audience analysis to refine content and enhance engagement; managed content production timelines and ensured successful execution of brand-aligned digital campaigns.

Education

Bachelor of Communications – Information Design at Mount Royal University
September 5, 2022 - April 8, 2026
Bachelor of Arts – Communications & Media Studies (Transferred) at University of Calgary
September 5, 2021 - April 13, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Software & Internet
    paper Victoria Park BIA — Brand Audit & Visual Identity Guidelines

    This project involved a comprehensive brand audit and visual identity refresh for the Victoria Park Business Improvement Area. I evaluated the existing brand across logos, colour palettes, typography, accessibility, and real-world applications to identify inconsistencies and opportunities for improvement.

    Based on research, accessibility standards, and stakeholder goals, I developed a refined logo system, updated colour and typography guidelines, and clear usage rules to support consistent application across print, digital, and community-facing materials. The resulting brand guidelines balance Victoria Park’s heritage with its evolving urban energy, providing a scalable and accessible framework for future communications.