Chido Nmerole is a Senior Brand and Product Designer from Lagos, Nigeria, with over 9 years of experience shaping design impact across startups, NGOs, multinationals, and agencies. He specializes in brand design, product (UI/UX) design, and overall visual startegy, always working to connect creativity with real business outcomes.
At Platform Engineering Masters (Berlin), he leads the brand design team supporting business units generating over $3M annually, where he re-engineered workflows that improved quality and cut time-to-market by 45%.
At Codex Health (California), he transformed the onboarding flow into a chat-style experience that reduced signup time and boosted adoption by more than 20%, while also rolling out mobile features that elevated usability.
In the fintech space, he refined a brand identity used by over 2M customers, building a unified system that accelerated asset creation and strengthened customer trust.
At Huawei, he re-engineered digital workflows that cut delivery times by 65% and redesigned Huawei Music’s creative framework to increase daily engagement.
As a freelancer and mentor, Chido has partnered with startups to craft scalable brand identities and product experiences, while supporting entrepreneurs and designers through the Tony Elumelu Foundation, ADPList, and DearDesigner.
Across all roles, Chido brings a sharp eye for UI craft, motion, and interaction design, paired with system thinking and process optimization. His work not only makes products look and feel great but also helps teams move faster and achieve measurable results.
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Full project here: https://www.twine.net/signin
Quidroo is an online invoice financing platform that enables SMEs to get paid faster by selling their invoices to get fast cash offers at favorable rates. Its product helps SMEs to finance their invoices ahead of time and is an alternative way for investors to earn and diversify their income.
I led the end-to-end design direction for the project, overseeing market and user research, usability testing, low- and high-fidelity designs, and interactive prototyping.
The project ran for 12 weeks, from discovery to delivery.
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