Chiu Hwa Lim

Marketing Associate at Design Rules Pte Ltd

Managed end-to-end marketing campaigns across digital and print channels; supervised graphic design team; led cross-functional collaboration with senior leadership on cost planning, campaign execution, and e-commerce growth. Coordinated Shopify CMS assets, PDP assets, landing pages, and online visual merchandising to support campaign rollouts; maintained brand consistency across markets; oversaw creation of digital product launches and website refreshes.

Marketing Operations & Creative Project Lead at Design Rules Pte Ltd

End-to-end execution of global brand campaigns across digital and print channels; led cross-functional teams across brand marketing, e-commerce, and performance teams to translate commercial objectives into actionable creative briefs. Led vendor sourcing and cost planning with senior leadership to ensure commercially viable campaign execution. Partnered with senior brand leadership and external agencies to align campaign execution with broader brand strategy. Coordinated Shopify website updates, PDP assets, landing page launches, and online visual merchandising to support campaign rollouts. Scaled creative production through vendor and freelancer management to support high campaign volume; maintained brand consistency across markets.

Senior Account Executive at DDB Group Singapore

Key accounts: National Environment Agency, Public Hygiene Council Led coordination between government marketing communications teams and the agency across ATL, BTL, digital, and on-ground channels. Executed integrated campaigns in collaboration with strategists, social/digital specialists, and creatives. Coordinated with media, PR agencies, and external partners to deliver print, video, and activation efforts on time and on brief.

Account Executive at Design Rules Pte Ltd

Key Accounts: Philips Lighting Shenzhen/Singapore, Philips Consumer Lifestyle, Park Hotel Alexandra, BSH Home Appliances and KitchenAid. Managed end-to-end campaign execution across ATL, BTL, and digital channels. Directed collaboration between clients and internal creative teams to deliver on-brief marketing assets. Coordinated suppliers and production partners to ensure timely delivery of print, activation, and brand materials.

Marketing Operations & Creative Project Lead at Cariuma Central Pte Ltd

End-to-end marketing operations and creative project leadership for a high-growth consumer brand across global in-house and agency ecosystems. Led cross-functional teams spanning brand marketing, ecommerce, digital, social, and wholesale channels; oversaw production of hundreds of assets monthly; managed internal creatives and external freelancers; coordinated vendors and production partners; drove on-time delivery of brand, campaign, product, and seasonal assets; optimized briefing and revision processes, reducing cycle times by ~50%. Oversaw Shopify/e-commerce site updates, PDPs, landing pages and online merchandising, and planned calendar-ready assets for launches. Partnered with senior leadership to align campaigns with broader brand strategy; ensured commercially viable execution across ATL/BTL and digital channels.