var.studio

Available to hire

STUDIO, a successful international design firm specializing in distinctive, idea-driven brand identities.

About

As a highly accomplished Owner and Creative Director with over 19 years of experience, I established and lead VAR.STUDIO, a successful international design firm specializing in distinctive, idea-driven brand identities. Operating across London and Hong Kong, the studio offers comprehensive branding services ranging from Brand Strategy and Naming to Logo, Graphic, and Motion Design.

Our prestigious global clientele includes Citibank, HSBC, Samsung, and Greenpeace. Dedicated to crafting enduring and iconic brands, I am skilled in Corporate Branding, Strategic Thinking, Visual Communication, and Creative Problem Solving. I consistently deliver impactful, memorable, and meticulously designed results that exceed industry standards.

Languages

  • EnglishFluent
  • ChineseFluent

Industry experience

  • Professional Services

More experts in Kingston upon Thames, United Kingdom

Projects · 7

Youth Go Trust - Logo & Identity Design

Youth Go Trust, formerly known as the Castledine-Barnes Trust, has been a steadfast supporter of young Go players for over two decades. Over the past seven years, the organization has provided funds to help children and young people learn and participate in the game of Go, as well as to win prizes. In 2022, to better align with their objectives and mission, the decision was made to rebrand as Youth Go Trust. The logo design for Youth Go Trust creatively deconstructs the word "go" into three circles resembling game stones: two black and one white. This iconic symbol signifies both conflict and cooperation, key elements of the game of Go, and is easily recognizable from the Go playing board. The simplicity and clarity of the design convey the organization's commitment to supporting young players in their journey with Go. The modern, minimalist aesthetic ensures the logo is memorable and versatile, effectively representing Youth Go Trust's mission to foster a love for Go among young enthusiasts and support their growth in the game. Link to Project: https://www.twine.net/signin

  • Creative Director
The Gerald Choa Neuroscience Institute (GCNI) - Logo Design & Identity Design

The Gerald Choa Neuroscience Institute (GCNI) at CUHK is a pioneering research institution dedicated to advancing the field of neuroscience through collaboration and innovative research. GCNI strives to enhance our understanding of the brain and develop cutting-edge solutions to neurological challenges. The logo for GCNI is inspired by the intricate workings of the brain, specifically highlighting the essential glial cell. These cells play a crucial role in brain function and serve as the cornerstone of the design. The circular shape with branching extensions represents the connectivity and complexity of the brain's neural network, symbolizing GCNI's commitment to collaborative efforts and groundbreaking research in neuroscience. The clean, modern aesthetic of the logo aligns with GCNI's forward-thinking approach, while the bold blue color conveys a sense of trust, intelligence, and innovation. This design effectively captures the essence of GCNI, reflecting its mission to foster advancements in neuroscience and build a foundation of excellence in research and collaboration. Link to Project: https://www.twine.net/signin

  • Creative Director
Yip Shing Diesel Engineering Co. Ltd - Top One Power Logo Design

Top One Power Limited, established in 2008, is a leading provider of reliable energy solutions through industrial diesel generators and solar power systems. The company offers a wide range of products, including open and enclosed diesel generator sets powered by Cummins and Perkins engines, marine generators, and spare parts. The logo for Top One Power incorporates an electric symbol, specifically a lightning bolt, to reflect the company's core offerings. This symbol is subtly integrated with the initial "T" and the number "1," representing the company's name and its commitment to being a top-tier provider in the industry. The overall shape of the logo draws inspiration from the form of their diesel generators, which are housed in bold, robust cargo containers. This design choice emphasizes the strength, durability, and industrial nature of their products. The geometric and angular lines of the logo convey a sense of precision and reliability, aligning with the company's dedication to excellence and innovation in power solutions. The use of a striking yellow and black color scheme enhances visibility and symbolizes energy and power, further reinforcing the brand's identity. Link to Propject: https://www.twine.net/signin

  • Creative Director
Greenpeace - Annual Report 2020-2023

We took on the task of designing Greenpeace's 2020-2023 Annual Report, creating Chinese and English versions for Hong Kong and a Chinese version for Taiwan. This report highlights Greenpeace's influential work and environmental campaigns. It functions as an extensive document that puts a spotlight on Greenpeace's achievements and initiatives over the year. Offering a detailed overview of Greenpeace's activities, campaigns, and the positive changes it has brought about in the regions where it operates. Link to Project: https://www.twine.net/signin

  • Creative Director
MA Catering Limited - HONGrill Logo & Identity Design

HONGrill, a Cantonese barbecue restaurant in Hong Kong, is deeply rooted in local traditions and values. The restaurant offers a unique dining experience, celebrating the rich culinary heritage of Cantonese barbecue while honoring the resilient spirit of Hong Kong. The logo for HONGrill thoughtfully incorporates the silhouette of Lion Rock Hill, a revered symbol among Hongkongers, paying tribute to the "Lion Rock Spirit." This cherished value represents resilience and unity, resonating deeply within the local community. The flowing script used in the logo harmoniously integrates with the Lion Rock silhouette, creating a distinctive and meaningful representation of HONGrill’s dedication to heritage and excellence. The design underscores the restaurant's deep-rooted connection to its origins, honoring Hong Kong's rich heritage and evoking a sense of pride and community. By embracing this symbolic element, HONGrill aims to create a memorable dining experience that resonates deeply with its customers. Link to Project: https://www.twine.net/signin

  • Creative Director
Crowne Plaza Hotel Hong Kong - CARVER Logo & Identity Design

CARVER, located in Crowne Plaza Hong Kong Causeway Bay, is a premier steakhouse renowned for its global selection of premium cuts. The restaurant offers an exceptional dining experience, focusing on exquisite meats and delectable accompaniments, providing a culinary haven for meat enthusiasts. The logo design embodies the essence of CARVER's exceptional dining experience. The name "CARVER" cleverly integrates negative space to form a hidden 'V' intersecting the letters 'R' and 'E,' symbolizing the act of steak carving. This design element not only highlights the name but also reflects the steakhouse's commitment to aesthetics and culinary excellence. The bold and clean typography emphasizes the sophistication and high standards that CARVER upholds in every aspect of its dining experience, perfectly aligning with the restaurant's focus on exquisite meats and delectable accompaniments. Link to Project: https://www.twine.net/signin

  • Creative Director
Bridgehead Consultant - Logo & Identity Design

Bridgehead Consultant is a leading expert in the diamond industry, renowned for forging strong connections and facilitating successful partnerships. With extensive experience, Bridgehead Consultant provides strategic advice to help clients navigate the complexities of the diamond market and achieve their business goals. Bridgehead Consultant’s logo encapsulates their expertise and mission within the diamond industry. The bridge symbolizes their ability to connect clients with success, while the stylized "B" and "H" emphasize their commitment to building strong client relationships. The diamond-like elements reflect their dedication to excellence and creating long-lasting bonds. This design succinctly represents Bridgehead Consultant's mission to foster success and establish robust connections in the industry. Link to Project: https://www.twine.net/signin

  • Creative Director

Work experience· 4 roles

Owner & Creative Director · VAR LimitedJul 2005 – Present · 21 yrs 5 mos

Founded var.studio in 2005, a design studio dedicated to crafting distinctive brand identities, trademarks, and logos through an idea-driven approach. Expanded with a London branch in 2019, enhancing the studio’s accessibility and influence within the UK and European markets. Leads a team specializing in comprehensive branding services, including Brand Strategy, Naming, Identity, Logo Design, Graphic Design, Type Design, Illustration, Digital, Motion Design, Brand Communication, Packaging, and Guideline creation. Serves a prestigious client base, including AIA, Citibank, HSBC, Greenpeace, Samsung, Manulife, and The Hong Kong Academy for Performing Arts, among others. Shapes core concepts into enduring, iconic brand identities by prioritizing simplicity and detail, ensuring brands are recognizable, memorable, and impactful. Dedicated to exceeding industry standards and leaving a lasting impression on clients through a meticulous and strategic design approach.

Creative Director · Grey InteractiveJan 2002 – May 2005 · 3 yrs 5 mos

Directed creative projects for major clients, including HSBC, Hang Seng Bank, Samsung, Citibank, Hong Kong Shangri-La Hotel, Microsoft, HACTL, and the Hong Kong Tourism Board, focusing on campaign strategy, visual design, website design, and interactive advertising. Emphasized the integration of storytelling and design to create visually compelling and strategically sound campaigns.

Senior Web Designer · Digitas Hong KongJun 2001 – Oct 2001 · 5 mos

Worked on creative projects for major clients, including HSBC, Citibank, Sunday.com and Hong Kong Tourism Board, focusing on website design, campaign strategy, and visual communication. Collaborated across teams to deliver engaging, client-aligned web designs that emphasized both functionality and brand storytelling.

Senior Web Designer · Modem MediaJan 2000 – May 2001 · 1 yr 5 mos

Education

BA (Hons) in Visual Communication (Interaction Design) · Ravensbourne College of Design and Communication1995 – 1998

Testimonials · 5.0 from 1 review

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