Available to hire
Creative director, production and commissioning professional with 10+ years across music and creative/branding, specialising in concept development, visual & content strategy, and 360 marketing campaign delivery. Works closely with label teams, artists, managers and international partners to build compelling, story-led campaigns across live, social, streaming and video.
Trilingual and highly motivated team player with experience managing budgets, P&L, and end-to-end release timelines while ensuring consistent aesthetic execution across music videos, short and long-form content, live sessions, socials, photography, artwork and merchandising.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Portuguese
Intermediate
French
Intermediate
Work Experience
Head of Creative (Creative Direction/Production/Commissioning) at Decca Records
June 1, 2025 - PresentLeads all visual output and campaign creative across frontline artists. Responsible for creative direction, commissioning, and marketing campaign strategy. Oversees budgets, shoot production management, and on-set coordination for music videos, short and long-form content, live sessions, socials, photography, artwork, merch, and documentaries—ensuring consistent aesthetics across artists. Key responsibility includes aligning deliverables across marketing, catalogue, and media teams and coordinating with artists, managers, and partners to deliver cohesive creative campaigns (including commissioned video work shot in Tokyo).
Senior Marketing Campaign Manager at Universal Music - Decca Records
October 1, 2018 - January 1, 2022Owned end-to-end marketing strategy and planning for campaigns from signing through release. Led budgeting and P&L management, product delivery and timeline planning, working closely with commercial teams on sales forecasting. Briefed and executed rollout of marketing assets across social, digital, TV, radio, print, outdoor advertising, and influencer activations. Coordinated artist showcases, playbacks, launch events, and cross-functional collaboration across streaming, radio, promo, internal/external PR, A&R, and international teams. Built partner relationships overseas to maintain coherent global campaign execution, including ecommerce and merch development.
AudioNet (A&R Manager) at Audionet Work A&R Manager
October 1, 2015 - October 1, 2018Scouted and signed emerging and established global artists, producers and composers. Built and maintained a network across creatives and industry partners, supporting growth through talent identification and signing decisions.
A&R and Marketing Manager at Audionet (Audionetworx)
October 1, 2015 - October 1, 2018Scouted and helped sign emerging and established global artists, producers and composers (including composers and associated talent). Managed and grew an in-house creative function, leading commissioning and creative direction for music videos, socials content, and live filming at Abbey Road for Jordan Rakei’s 2024 album release The Loop. Creative directed and commissioned a music video for Sans Soucis ‘I Know Your Present’, which won Best New Comer at the UK Music Video Awards. Created and established brand identity and managed marketing campaigns for Blue Note Re:imagined album series, including Vol 1 performance milestones and product collaborations.
Education
BA Hons at Bristol University
January 1, 2013 - January 1, 2016Art Foundation at Chelsea College of Art
January 1, 2011 - January 1, 2013Diplomabristol University / University of Santa Catarina, Florianopolis, Brazil at University of Santa Catarina
January 1, 2016 - January 1, 2016BA Hons - 2.1 Graphic Design at Bristol University
January 1, 2010 - January 1, 2012Diplomabrístol University (Graphic Design foundation) at University of Santa Catarina, Florianopolis, Brazil
January 1, 2008 - January 1, 2009Art Foundation at Chelsea Art College
January 1, 2007 - January 1, 2008Qualifications
Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Education, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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