I’m a Senior Product Designer with 10 years of experience in UI/UX design, SaaS, and product strategy. I specialise in turning complex problems into intuitive, conversion-focused experiences that drive growth. Most recently, I took time to build and scale my own ecommerce brand, Glas Equine, leading everything from product development to branding, UX, customer journeys, and optimisation. Before that, I spent several years designing for HubSpot, where I led design initiatives, collaborated cross-functionally, managed design systems, and improved user engagement through data-driven design. Now, I’m bringing that combined expertise back to the tech world, helping teams ship polished, user-focused products, improve UX flows, validate ideas and elevate their product experience.

Chloe Cathcart

I’m a Senior Product Designer with 10 years of experience in UI/UX design, SaaS, and product strategy. I specialise in turning complex problems into intuitive, conversion-focused experiences that drive growth. Most recently, I took time to build and scale my own ecommerce brand, Glas Equine, leading everything from product development to branding, UX, customer journeys, and optimisation. Before that, I spent several years designing for HubSpot, where I led design initiatives, collaborated cross-functionally, managed design systems, and improved user engagement through data-driven design. Now, I’m bringing that combined expertise back to the tech world, helping teams ship polished, user-focused products, improve UX flows, validate ideas and elevate their product experience.

Available to hire

I’m a Senior Product Designer with 10 years of experience in UI/UX design, SaaS, and product strategy. I specialise in turning complex problems into intuitive, conversion-focused experiences that drive growth.

Most recently, I took time to build and scale my own ecommerce brand, Glas Equine, leading everything from product development to branding, UX, customer journeys, and optimisation.

Before that, I spent several years designing for HubSpot, where I led design initiatives, collaborated cross-functionally, managed design systems, and improved user engagement through data-driven design.

Now, I’m bringing that combined expertise back to the tech world, helping teams ship polished, user-focused products, improve UX flows, validate ideas and elevate their product experience.

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Language

English
Fluent

Work Experience

Senior Product Designer (Co-Founder) at Glass Equine
March 1, 2023 - November 7, 2025
Founded and currently scaling Glass Equine, a premium equestrian lifestyle brand specializing in natural supplements and grooming products. Oversee brand strategy, product development, and logistics to marketing and e-commerce operations. Drive growth through strategic design, content marketing, and customer experience optimization across digital platforms.
Senior Product Designer II at HubSpot
November 1, 2022 - November 7, 2025
Work on the Marketing Discovery Team to streamline the activation process for new users, reducing time-to-value for HubSpot’s marketing tools. Design intuitive onboarding flows that guide users through HubSpot’s Professional Suite and support a cohesive onboarding experience.
Senior Product Designer I at HubSpot
November 30, 2022 - November 30, 2022
Contributed to the Marketing Orchestration Platform Team to simplify complex user experiences and improve feature adoption (e.g., custom properties). Collaborated with multiple teams to establish design consistency and scalable patterns across products.
Product Designer at HubSpot
June 1, 2020 - June 1, 2020
Led the design of HubSpot’s notifications system and settings to enhance user control, improve notification relevance, and create a smooth onboarding experience for professionals using HubSpot’s suite.
Product Designer at Blend
May 1, 2017 - May 1, 2017
Designed features to streamline the mortgage application process, reducing submission time and improving the efficiency of digital lending workflows. Conducted usability studies to refine the application experience.
UI/UX Designer at Axonista
May 1, 2016 - May 1, 2016
Designed video experiences for iOS and Android, including a TV3 player streaming app. Mapped user flows and improved navigation for enhanced viewing experiences. Collaborated with creative teams to develop engaging mobile interfaces.
Visual Designer at Underground Cellar
June 3, 2014 - September 3, 2014
UI/UX Design focusing on product strategy, product vision, user research and testing, wireframing and prototyping, design systems and accessibility, interpersonal collaboration, growth mindset, and branding tasks.

Education

Bachelor of Business Studies - BBS, Marketing at Maynooth University
January 1, 2013 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Consumer Goods