Chloe Cathcart
I’m a Senior Product Designer with 10 years of experience in UI/UX design, SaaS, and product strategy. I specialise in turning complex problems into intuitive, conversion-focused experiences that drive growth.
About
I’m a Senior Product Designer with 10 years of experience in UI/UX design, SaaS, and product strategy. I specialise in turning complex problems into intuitive, conversion-focused experiences that drive growth.
Most recently, I took time to build and scale my own ecommerce brand, Glas Equine, leading everything from product development to branding, UX, customer journeys, and optimisation.
Before that, I spent several years designing for HubSpot, where I led design initiatives, collaborated cross-functionally, managed design systems, and improved user engagement through data-driven design.
Now, I’m bringing that combined expertise back to the tech world, helping teams ship polished, user-focused products, improve UX flows, validate ideas and elevate their product experience.
- 3 years' experience
- Joined November 2025
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Consumer Goods
Work experience· 7 roles
Founded and currently scaling Glass Equine, a premium equestrian lifestyle brand specializing in natural supplements and grooming products. Oversee brand strategy, product development, and logistics to marketing and e-commerce operations. Drive growth through strategic design, content marketing, and customer experience optimization across digital platforms.
Contributed to the Marketing Orchestration Platform Team to simplify complex user experiences and improve feature adoption (e.g., custom properties). Collaborated with multiple teams to establish design consistency and scalable patterns across products.
Work on the Marketing Discovery Team to streamline the activation process for new users, reducing time-to-value for HubSpot’s marketing tools. Design intuitive onboarding flows that guide users through HubSpot’s Professional Suite and support a cohesive onboarding experience.
Education
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