I help my clients move forward and build their businesses effectively and effectively through a grounded and aligned approach. This support is a natural continuation of my career path. I built the foundation of this experience over more than 20 years at Kantar, working with leading international brands (Microsoft/Xbox, L’Oréal, Danone, LG, Meetic, etc.), progressively rising to the Executive Committee as Chief Transformation Officer. This experience allowed me to combine strategic support for major accounts, digital innovation, team management, and leading large-scale transformations. I enjoyed developing both a strategic vision and operational implementation on projects addressing all marketing challenges (brand, communication, innovation, user experience) for major international brands. There, I honed my ability to structure processes: defining clear directions, establishing fundamental principles, and supporting transformation in a way that ensures it is sustainable, deeply rooted, and meaningful for both teams and clients. I am delighted to now combine this strategic marketing expertise—with personalized support and mentorship—with a creative approach enriched by my collaborations with luxury hotels, heritage properties, iconic brands, and remarkable individuals.…

Chloé Defours

I help my clients move forward and build their businesses effectively and effectively through a grounded and aligned approach. This support is a natural continuation of my career path. I built the foundation of this experience over more than 20 years at Kantar, working with leading international brands (Microsoft/Xbox, L’Oréal, Danone, LG, Meetic, etc.), progressively rising to the Executive Committee as Chief Transformation Officer. This experience allowed me to combine strategic support for major accounts, digital innovation, team management, and leading large-scale transformations. I enjoyed developing both a strategic vision and operational implementation on projects addressing all marketing challenges (brand, communication, innovation, user experience) for major international brands. There, I honed my ability to structure processes: defining clear directions, establishing fundamental principles, and supporting transformation in a way that ensures it is sustainable, deeply rooted, and meaningful for both teams and clients. I am delighted to now combine this strategic marketing expertise—with personalized support and mentorship—with a creative approach enriched by my collaborations with luxury hotels, heritage properties, iconic brands, and remarkable individuals.…

Available to hire

I help my clients move forward and build their businesses effectively and effectively through a grounded and aligned approach. This support is a natural continuation of my career path.

I built the foundation of this experience over more than 20 years at Kantar, working with leading international brands (Microsoft/Xbox, L’Oréal, Danone, LG, Meetic, etc.), progressively rising to the Executive Committee as Chief Transformation Officer.

This experience allowed me to combine strategic support for major accounts, digital innovation, team management, and leading large-scale transformations.

I enjoyed developing both a strategic vision and operational implementation on projects addressing all marketing challenges (brand, communication, innovation, user experience) for major international brands.

There, I honed my ability to structure processes: defining clear directions, establishing fundamental principles, and supporting transformation in a way that ensures it is sustainable, deeply rooted, and meaningful for both teams and clients.

I am delighted to now combine this strategic marketing expertise—with personalized support and mentorship—with a creative approach enriched by my collaborations with luxury hotels, heritage properties, iconic brands, and remarkable individuals.

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Skills

Language

English
Fluent
French
Fluent

Work Experience

Chief Transformation Officer at Kantar
September 15, 2018 - October 15, 2021
CHALLENGE - Accelerate the transformation from Market Research institutes to a Data Agency model. As a member of the Executive Committee, in direct line with the CEO, lead the change by: - Optimizing studies production and delivery (simplifying, clarifying and enabling teams to refocus on their core mission) - and tackle systemic issues that resulted in significant losses on projects RESULTS - significant increase of use of automation and integrated processes, profitability x5 on targeted product, reduced timing to answer client’s requests, doubled the revenue of the higher profitable business, increase of the overall business profitability and overall change of mindset to sell and produce differently
Senior Client Advisor - Food sector at Kantar
May 15, 2016 - May 15, 2018
Business Unit Director at Kantar
May 15, 2013 - May 15, 2016
CHALLENGES : Master a new research expertise (innovation), re-engage teams on key projects, improve management and sales skills of the team, increase main client profitability, develop project mode of working RESULTS - Overall, the systematisation of good sales practices has enabled to secure business, grow and gain in profitability. More specifically on our key client, the turnover tripled in two years on strategic studies, we gained 4 points of profitability. These studies, very innovative, still continue 5 years later and one of them was elected the best study of the year at our client (leader of the cosmetics industry). - Good management practice has enabled to limit team turnover MORE DETAILS - Managed and developped a 6 million € business - Worked in partnership with strategic accounts and built strong client relationship with several consumers, cosmetics, consumer electronics international leaders - managed a team of 15 people - dealt with digital issues: social networks, digital communication, online/offline touchpoints analysis, passive measure analysis, social media analysis - Regular professionnal conference speaker (IREP, L2ThinkTank)
Digital Director at Kantar
May 15, 2011 - May 15, 2013
CHALLENGE - Comprehend the impact of digital on market research and develop offers accordingly RESULTS - Designed the 1st single source research covering all devices (mobile and computer) and mixing passive and declarative measures. Google and Orange have been the first subscriptors of this research.
Account Director at Kantar
May 15, 1999 - May 15, 2011
CHALLENGE : Develop and secure global account business RESULTS : - 8 years business relationship with Microsoft/ Xbox global teams, from the market size needed before the console launch, to a global brand equity monitoring covering 20 countries 8 years later, after surveying product testings, communication pre-testing, satisfaction monitoring, price testing, and all marketing issues on the path of a product/ brand life - 3 years working with LG France, Italy, Germany and Global team on their 360 touchpoint strategies for telephone, TV and white products markets MORE DETAILS - Managed some major TNS France Technology international accounts (Microsoft/Xbox and LG more specifically) and was responsible for business development. - Experience broadly all aspects of market research and project development. Designing and managing international market researches covering a wide range of marketing topics. Provide strategic input, insights, and recommendations. - Dedicated to the Technology sector from 1999 to 2011 with specific expertise in the video game industry - Trained in management and personal development (team management, time management, public speaking, employment law basics), marketing areas (brand commitment and loyalty, emotional in brand equity, marketing recommendations, socio-cultural trends, strategic thinking, ad research, communications, branding), sales and account management (techniques, negotiation and development, key account management), statistical methods etc
Research Executive at Icone France
May 15, 1997 - May 15, 1999

Education

Maitrise de Sciences de Gestion at IUP Sciences de Gestion (ISEM) - Montpellier I
September 1, 1992 - June 30, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Consumer Goods, Gaming, Software & Internet

Skills

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