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I'm Chloe Hogg, a luxury brand strategist and digital transformation specialist with a proven track record in high-end content strategy, omnichannel brand positioning and premium audience engagement. I develop luxury marketing campaigns, optimise digital experiences for high-net-worth consumers and drive revenue growth for premium fashion and design brands. I lead high-value partnerships, UX and ecommerce initiatives across global luxury audiences, translating business goals into elegant, data-driven experiences. I mentor teams and align Editorial, Production, Partnerships and Design to deliver cohesive brand stories across web, print and social channels.…I'm Chloe Hogg, a luxury brand strategist and digital transformation specialist with a proven track record in high-end content strategy, omnichannel brand positioning and premium audience engagement. I develop luxury marketing campaigns, optimise digital experiences for high-net-worth consumers and drive revenue growth for premium fashion and design brands. I lead high-value partnerships, UX and ecommerce initiatives across global luxury audiences, translating business goals into elegant, data-driven experiences. I mentor teams and align Editorial, Production, Partnerships and Design to deliver cohesive brand stories across web, print and social channels.

Chloe Hogg

Brand Strategist, Marketing Strategist, Content Strategist, +1

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I'm Chloe Hogg, a luxury brand strategist and digital transformation specialist with a proven track record in high-end content strategy, omnichannel brand positioning and premium audience engagement. I develop luxury marketing campaigns, optimise digital experiences for high-net-worth consumers and drive revenue growth for premium fashion and design brands. I lead high-value partnerships, UX and ecommerce initiatives across global luxury audiences, translating business goals into elegant, data-driven experiences. I mentor teams and align Editorial, Production, Partnerships and Design to deliver cohesive brand stories across web, print and social channels.…I'm Chloe Hogg, a luxury brand strategist and digital transformation specialist with a proven track record in high-end content strategy, omnichannel brand positioning and premium audience engagement. I develop luxury marketing campaigns, optimise digital experiences for high-net-worth consumers and drive revenue growth for premium fashion and design brands. I lead high-value partnerships, UX and ecommerce initiatives across global luxury audiences, translating business goals into elegant, data-driven experiences. I mentor teams and align Editorial, Production, Partnerships and Design to deliver cohesive brand stories across web, print and social channels.

Available to hire

I’m Chloe Hogg, a luxury brand strategist and digital transformation specialist with a proven track record in high-end content strategy, omnichannel brand positioning and premium audience engagement. I develop luxury marketing campaigns, optimise digital experiences for high-net-worth consumers and drive revenue growth for premium fashion and design brands.

I lead high-value partnerships, UX and ecommerce initiatives across global luxury audiences, translating business goals into elegant, data-driven experiences. I mentor teams and align Editorial, Production, Partnerships and Design to deliver cohesive brand stories across web, print and social channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Project Manager – Digital Delivery Lead at APG & Co (Sportscraft, SABA & JAG)

February 1, 2026 - Present

Lead digital delivery across APG & Co brands (Sportscraft, SABA, JAG); coordinate internal brand, digital and IT teams with external technology partners; manage ecommerce development to optimise digital customer experience and online revenue performance; translate business requirements into technical briefs for development agencies and technology vendors; coordinate cross-functional teams through planning, sprint delivery and user acceptance testing; develop internal training documentation and best-practice workflows for ecommerce platform usage.

Senior Digital Specialist – Brand & Digital Strategy Lead at The Local Project

August 1, 2023 - February 1, 2026

Led high-value digital strategy & brand positioning for luxury brands, crafting premium content experiences and developing omnichannel growth strategies that drive audience engagement and revenue. Curated and managed earned media, led social listening to enhance brand visibility, and directed end-to-end marketing campaigns for luxury design magazines and hardcover books. Mentored a small team and optimized interdepartmental workflows across Editorial, Production, Partnerships and Design.

Digital Specialist – Digital Content & Strategy Lead at The Local Project

July 1, 2022 - August 1, 2023

Owned end-to-end launch of the ‘On The Market’ category pillar, including UX strategy, page architecture, digital asset planning and campaign rollout across web, social and email. Directed a site-wide UX and content migration (5,000+ assets), overseeing digital redesign and navigation changes aligned with The Local Project’s repositioning toward luxury lifestyle content. Defined long-term brand strategy for The Local Production and managed triannual print publication marketing campaigns.

Digital Content & Strategy Specialist at Khoros

January 1, 2021 - July 1, 2022

Managed client accounts across Meta platforms, including Boost with Facebook and global pages; social listening to identify trends, opportunities and escalations; data analysis and reporting to optimize campaigns; led client communications and bi-weekly to quarterly performance reviews; contributed to Meta rebrand project and enhanced engagement for B2B communities.

Content & Digital Marketing Coordinator at Get Logo'd

January 1, 2016 - January 1, 2021

Produced and published content across social channels and website to engage audiences and drive traffic; created and updated style guides to ensure design consistency; produced digital assets and coordinated with suppliers for product updates to enhance brand visibility.

Luxur y Retail & Digital Coordinator at Pam Pam Sydney

February 1, 2016 - April 1, 2019

Created and maintained responsive website designs, managed ongoing digital content updates across platforms, and implemented a new POS system to streamline operations, reducing checkout time by 20%.