Hi there! I'm a bilingual creative professional with 13+ years of experience in fashion retail, marketing, and brand development. I excel at blending strategy with hands-on execution to build memorable brands and experiences. As the Co-Founder and Creative Director of Vision Dance, I lead social-first campaigns, partnerships, and events across Canada. I love turning ideas into multi-platform narratives and using short-form video to drive engagement. I'm excited to bring my creative vision and digital expertise to innovative brands in social media, marketing, PR, and wellness.

Chloé Hernandez

Hi there! I'm a bilingual creative professional with 13+ years of experience in fashion retail, marketing, and brand development. I excel at blending strategy with hands-on execution to build memorable brands and experiences. As the Co-Founder and Creative Director of Vision Dance, I lead social-first campaigns, partnerships, and events across Canada. I love turning ideas into multi-platform narratives and using short-form video to drive engagement. I'm excited to bring my creative vision and digital expertise to innovative brands in social media, marketing, PR, and wellness.

Available to hire

Hi there! I’m a bilingual creative professional with 13+ years of experience in fashion retail, marketing, and brand development. I excel at blending strategy with hands-on execution to build memorable brands and experiences.

As the Co-Founder and Creative Director of Vision Dance, I lead social-first campaigns, partnerships, and events across Canada. I love turning ideas into multi-platform narratives and using short-form video to drive engagement. I’m excited to bring my creative vision and digital expertise to innovative brands in social media, marketing, PR, and wellness.

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Experience Level

Language

French
Fluent
English
Fluent

Work Experience

Manager at Thermal Station
September 1, 2025 - Present
Lead staff to deliver excellent guest experiences. Optimized daily operations and scheduling for efficiency. Trained and coached team to improve performance. Managed inventory, supplies, and safety compliance.
Co-Founder & Creative Director at Vision Dance
May 1, 2019 - Present
Built and scaled a bilingual dance convention brand across Canada. Designed and executed multi-platform marketing campaigns (Instagram, TikTok, email). Grew a 1-day event into a 3-day flagship event with over 1,100 dancers. Managed brand partnerships, event planning, and merchandise design. Directed video content and live activations at events.
Floor Manager at Aritzia
November 1, 2023 - July 1, 2024
Led a sales team to exceed KPIs and deliver exceptional client experiences. Supervised team development and day-to-day store performance.
Marketing Coordinator at Solutions Marketing
September 1, 2022 - December 1, 2022
Managed social media content calendars for 5+ small business clients. Led branding initiatives and produced client-facing reports and audience analytics.
Sourcing Coordinator at Groupe Dynamite
September 1, 2019 - September 1, 2020
Maintained global vendor communication and managed influencer sample requests. Coordinated logistics for photo shoots and tracked product samples.
Director of Business Relations at Concordia Fashion Association
January 1, 2018 - January 1, 2019
Secured sponsorships and curated industry networking events.

Education

Bachelor of Business Management at Simon Fraser University
January 1, 2023 - January 1, 2025
Bachelor of Commerce – Marketing (Honours) at University of Ottawa
January 1, 2016 - January 1, 2017
DEC - Fashion Marketing at LaSalle College
January 1, 2013 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Other