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I’m a conceptual and agile multi-disciplined Senior Creative Designer with over 12 years’ experience spanning fashion, beauty, wellness, FMCG and B2B across in-house brand and agency. I’m passionate about delivering high-level creative which uses design to connect with audiences across all touchpoints through storytelling & emotion. I confidently blend my creative skills of art direction and design with a strategic approach to build 360° creative campaigns and develop visual narratives which help drive brands forward. I excel at leading creative from strategy through to concept, ideation and pitching to clients and internal stakeholders. My work spans visual storytelling, brand identity, packaging design, content and product design; I thrive in cross-functional teams (Marketing, Strategy, Production, UX, Digital) and have successfully delivered campaigns for beauty, wellness, fashion and D2C brands. As a founder and collaborator, I bring an entrepreneurial spirit, I keep calm under pressure and I have a passion for purpose-driven brands.…I’m a conceptual and agile multi-disciplined Senior Creative Designer with over 12 years’ experience spanning fashion, beauty, wellness, FMCG and B2B across in-house brand and agency. I’m passionate about delivering high-level creative which uses design to connect with audiences across all touchpoints through storytelling & emotion. I confidently blend my creative skills of art direction and design with a strategic approach to build 360° creative campaigns and develop visual narratives which help drive brands forward. I excel at leading creative from strategy through to concept, ideation and pitching to clients and internal stakeholders. My work spans visual storytelling, brand identity, packaging design, content and product design; I thrive in cross-functional teams (Marketing, Strategy, Production, UX, Digital) and have successfully delivered campaigns for beauty, wellness, fashion and D2C brands. As a founder and collaborator, I bring an entrepreneurial spirit, I keep calm under pressure and I have a passion for purpose-driven brands.

Chloe Lennox

Art Director, Designer, Brand Designer, +6

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I’m a conceptual and agile multi-disciplined Senior Creative Designer with over 12 years’ experience spanning fashion, beauty, wellness, FMCG and B2B across in-house brand and agency. I’m passionate about delivering high-level creative which uses design to connect with audiences across all touchpoints through storytelling & emotion. I confidently blend my creative skills of art direction and design with a strategic approach to build 360° creative campaigns and develop visual narratives which help drive brands forward. I excel at leading creative from strategy through to concept, ideation and pitching to clients and internal stakeholders. My work spans visual storytelling, brand identity, packaging design, content and product design; I thrive in cross-functional teams (Marketing, Strategy, Production, UX, Digital) and have successfully delivered campaigns for beauty, wellness, fashion and D2C brands. As a founder and collaborator, I bring an entrepreneurial spirit, I keep calm under pressure and I have a passion for purpose-driven brands.…I’m a conceptual and agile multi-disciplined Senior Creative Designer with over 12 years’ experience spanning fashion, beauty, wellness, FMCG and B2B across in-house brand and agency. I’m passionate about delivering high-level creative which uses design to connect with audiences across all touchpoints through storytelling & emotion. I confidently blend my creative skills of art direction and design with a strategic approach to build 360° creative campaigns and develop visual narratives which help drive brands forward. I excel at leading creative from strategy through to concept, ideation and pitching to clients and internal stakeholders. My work spans visual storytelling, brand identity, packaging design, content and product design; I thrive in cross-functional teams (Marketing, Strategy, Production, UX, Digital) and have successfully delivered campaigns for beauty, wellness, fashion and D2C brands. As a founder and collaborator, I bring an entrepreneurial spirit, I keep calm under pressure and I have a passion for purpose-driven brands.

Available to hire

I’m a conceptual and agile multi-disciplined Senior Creative Designer with over 12 years’ experience spanning fashion, beauty, wellness, FMCG and B2B across in-house brand and agency. I’m passionate about delivering high-level creative which uses design to connect with audiences across all touchpoints through storytelling & emotion. I confidently blend my creative skills of art direction and design with a strategic approach to build 360° creative campaigns and develop visual narratives which help drive brands forward.

I excel at leading creative from strategy through to concept, ideation and pitching to clients and internal stakeholders. My work spans visual storytelling, brand identity, packaging design, content and product design; I thrive in cross-functional teams (Marketing, Strategy, Production, UX, Digital) and have successfully delivered campaigns for beauty, wellness, fashion and D2C brands. As a founder and collaborator, I bring an entrepreneurial spirit, I keep calm under pressure and I have a passion for purpose-driven brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Creative Designer & Art Director at THG Studios

August 1, 2020 - July 1, 2025

Delivered high-level creative projects including concept development for 360° creative campaigns, full brand identities and brand systems, B2B collaborations, packaging design and art direction. Led creative from strategy through ideation and pitching to clients and internal stakeholders. Art direction for shoots across varied budgets; production and omni-channel roll-out. Collaborated cross-functionally with strategy, copy, production, post-production, photography, video, 3D, AI animation, CRM, UX, marketing and social.

Brand Founder & Director at Actively Conscious

March 1, 2020 - Present

Founded sustainable active lifestyle brand; developed full brand identity, sustainable clothing & lifestyle range, art collection, and events; grew a loyal community via multi-channel marketing and offline events such as Happy Place Festival. Mentored design and sales teams; collaborated with stakeholders and clients to develop brands for international markets.

Design Manager at Maxwell Style Ltd

October 1, 2018 - March 1, 2020

Responsible for creative direction of multiple fashion brands; mentored fashion design and sales teams; cross-functional collaboration with stakeholders; drove commercial results.

Brand Creative Consultant at Freelance

August 1, 2025 - Present

Provided brand identity, brand systems and design leadership consultancies for clients; current work includes Extro&Vert (Fashion) and MyCWA (Non-profit); supported with multi-channel marketing and strategy.