Chloé Macoral
I’m a digital marketing and communication specialist with 4 years of experience helping companies strengthen their visibility, generate qualified leads, and build meaningful brand narratives.
About
I’m a digital marketing and communication specialist with 4 years of experience helping companies strengthen their visibility, generate qualified leads, and build meaningful brand narratives.
With a background in both B2B and B2C, including hands-on experience in the industrial sector, I bring a strategic yet pragmatic approach to every project. My work ranges from content creation and social media management to digital campaigns, SEO, email marketing and multi-channel communication.
I thrive in fast-moving environments, enjoy diving into new topics, and focus on delivering clear, impactful and results-driven content — whether for a product launch, brand development or performance marketing.
If you’re looking for a flexible partner to support your marketing strategy, optimise your digital presence, or elevate your communication tools, I’d be happy to help.
- Joined November 2025
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
Work experience
Marketing Automation & CRM Implemented nurturing and marketing automation workflows via HubSpot (+10% conversion) Optimized acquisition funnels (landing pages, forms, MQL→SQL sequences) Conducted sales analysis by product line and identified growth drivers (+15% revenue) 360° Communication & Content Managed multichannel editorial strategy (website, LinkedIn, B2B newsletters, SEO articles) Produced diverse content (promotional videos, product sheets, social media posts) Redesigned sales materials and coordinated with external service providers Acquisition & Paid Media Managed Google Ads, Meta Ads, and LinkedIn Ads and continuous optimization
CRM & E-commerce management; optimized Google Ads and Meta Ads campaigns; implemented automation workflows for customer retention; managed the e-commerce site; led content planning for newsletters and social media; coordinated bilingual social media activities and influencer campaigns.
CRM & E-commerce Management: optimized Google Ads and Meta Ads campaigns, implemented automation workflows for customer retention, and managed the e-commerce website Partnership Development: coordinated influencer marketing campaigns
Education
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