I’m a digital marketing and communication specialist with 4 years of experience helping companies strengthen their visibility, generate qualified leads, and build meaningful brand narratives. With a background in both B2B and B2C, including hands-on experience in the industrial sector, I bring a strategic yet pragmatic approach to every project. My work ranges from content creation and social media management to digital campaigns, SEO, email marketing and multi-channel communication. I thrive in fast-moving environments, enjoy diving into new topics, and focus on delivering clear, impactful and results-driven content — whether for a product launch, brand development or performance marketing. If you’re looking for a flexible partner to support your marketing strategy, optimise your digital presence, or elevate your communication tools, I’d be happy to help.

Chloé Macoral

I’m a digital marketing and communication specialist with 4 years of experience helping companies strengthen their visibility, generate qualified leads, and build meaningful brand narratives. With a background in both B2B and B2C, including hands-on experience in the industrial sector, I bring a strategic yet pragmatic approach to every project. My work ranges from content creation and social media management to digital campaigns, SEO, email marketing and multi-channel communication. I thrive in fast-moving environments, enjoy diving into new topics, and focus on delivering clear, impactful and results-driven content — whether for a product launch, brand development or performance marketing. If you’re looking for a flexible partner to support your marketing strategy, optimise your digital presence, or elevate your communication tools, I’d be happy to help.

Available to hire

I’m a digital marketing and communication specialist with 4 years of experience helping companies strengthen their visibility, generate qualified leads, and build meaningful brand narratives.

With a background in both B2B and B2C, including hands-on experience in the industrial sector, I bring a strategic yet pragmatic approach to every project. My work ranges from content creation and social media management to digital campaigns, SEO, email marketing and multi-channel communication.

I thrive in fast-moving environments, enjoy diving into new topics, and focus on delivering clear, impactful and results-driven content — whether for a product launch, brand development or performance marketing.

If you’re looking for a flexible partner to support your marketing strategy, optimise your digital presence, or elevate your communication tools, I’d be happy to help.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

French
Fluent
English
Advanced

Work Experience

360° Communication Officer at Polyvia Solutions
August 14, 2022 - February 1, 2022
Marketing Automation & CRM Implemented nurturing and marketing automation workflows via HubSpot (+10% conversion) Optimized acquisition funnels (landing pages, forms, MQL→SQL sequences) Conducted sales analysis by product line and identified growth drivers (+15% revenue) 360° Communication & Content Managed multichannel editorial strategy (website, LinkedIn, B2B newsletters, SEO articles) Produced diverse content (promotional videos, product sheets, social media posts) Redesigned sales materials and coordinated with external service providers Acquisition & Paid Media Managed Google Ads, Meta Ads, and LinkedIn Ads and continuous optimization
Marketing & Communications Manager
August 1, 2022 - August 1, 2022
CRM & E-commerce management; optimized Google Ads and Meta Ads campaigns; implemented automation workflows for customer retention; managed the e-commerce site; led content planning for newsletters and social media; coordinated bilingual social media activities and influencer campaigns.
Digital Marketing & Communication Officer at Maison Bourgeon
May 2, 2021 - February 13, 2022
CRM & E-commerce Management: optimized Google Ads and Meta Ads campaigns, implemented automation workflows for customer retention, and managed the e-commerce website Partnership Development: coordinated influencer marketing campaigns

Education

MBA in Marketing & Communications Strategy at EFAP Lyon
September 8, 2019 - September 12, 2021
Bachelor in English and German at University of Bordeaxu Montaigne
August 7, 2016 - September 8, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail