I'm a digital designer shaping products that deliver great user experiences and meet business goals. I specialize in crafting structured, high-impact visual assets for web, marketing, across digital platforms. My philosophy is to design products that are clear, useful, and built for longevity — and I'm always eager to tackle new challenges. I value collaboration with product, development, and service teams to research, benchmark, and deliver cohesive, user-focused experiences.…

Hyang Ju Choi

I'm a digital designer shaping products that deliver great user experiences and meet business goals. I specialize in crafting structured, high-impact visual assets for web, marketing, across digital platforms. My philosophy is to design products that are clear, useful, and built for longevity — and I'm always eager to tackle new challenges. I value collaboration with product, development, and service teams to research, benchmark, and deliver cohesive, user-focused experiences.…

Available to hire

I’m a digital designer shaping products that deliver great user experiences and meet business goals. I specialize in crafting structured, high-impact visual assets for web, marketing, across digital platforms. My philosophy is to design products that are clear, useful, and built for longevity — and I’m always eager to tackle new challenges. I value collaboration with product, development, and service teams to research, benchmark, and deliver cohesive, user-focused experiences.

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Skills

Experience Level

Language

English
Advanced
Korean
Fluent

Work Experience

Freelancer at UX/UI Service Planning Bootcamp
July 1, 2025 - Present
AI-Driven Prototyping & Agile Workflow: Used AI-assisted vibe coding to deliver functional web prototypes within 1-2 days, refining designs through quick feedback loops and agile iterations. UX/UI & Data-Driven Problem Solving: Analyzed data to define user needs, tested hypotheses, and translated insights into design decisions aligned with business goals.
Senior UI/Visual Designer at Concentrix Catalyst
May 1, 2025 - October 10, 2025
Responsive UX/UI Design across web and mobile platforms, ensuring accessibility and consistency. Visual Asset Creation aligned with global brand guidelines for campaigns and digital touchpoints. UI Design Patterns to deliver intuitive, conversion-focused interfaces. UX Research & Benchmarking to inform design decisions and optimize user experience. Cross-Functional Collaboration with product, development, and service planning teams to align business needs and design solutions.
Junior Digital Art Director at Audrey & Reefs Pty Ltd
August 1, 2022 - October 10, 2025
Digital Campaign & Brand Consistency – Designed campaign visuals and e-commerce content, ensuring consistency across digital channels. Collaborated with marketing and product teams to deliver cohesive campaigns.
Graphic Designer at Golden-Mean Communication
April 1, 2019 - October 10, 2025
User-Focused Visual Communication – Produced 100+ print and digital materials with clear layouts and user-focused messaging.

Education

Bachelor at Seoul Women's University
March 1, 2010 - February 1, 2015
User Experience (IXDFUX Courses) at IXDFUX Courses
June 1, 2025 - October 10, 2025

Qualifications

UX Courses: User Experience Beginner Guide
January 11, 2030 - October 10, 2025
AI UX/UI Service Planning Boot Camp
July 1, 2025 - October 10, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail

Skills

Experience Level