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I'm a digital designer shaping products that deliver great user experiences and meet business goals. I specialize in crafting structured, high-impact visual assets for web, marketing, across digital platforms. My philosophy is to design products that are clear, useful, and built for longevity — and I'm always eager to tackle new challenges. I value collaboration with product, development, and service teams to research, benchmark, and deliver cohesive, user-focused experiences.…I'm a digital designer shaping products that deliver great user experiences and meet business goals. I specialize in crafting structured, high-impact visual assets for web, marketing, across digital platforms. My philosophy is to design products that are clear, useful, and built for longevity — and I'm always eager to tackle new challenges. I value collaboration with product, development, and service teams to research, benchmark, and deliver cohesive, user-focused experiences.

Hyang Ju Choi

Web Designer, Content Designer, Graphic Designer, +3

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I'm a digital designer shaping products that deliver great user experiences and meet business goals. I specialize in crafting structured, high-impact visual assets for web, marketing, across digital platforms. My philosophy is to design products that are clear, useful, and built for longevity — and I'm always eager to tackle new challenges. I value collaboration with product, development, and service teams to research, benchmark, and deliver cohesive, user-focused experiences.…I'm a digital designer shaping products that deliver great user experiences and meet business goals. I specialize in crafting structured, high-impact visual assets for web, marketing, across digital platforms. My philosophy is to design products that are clear, useful, and built for longevity — and I'm always eager to tackle new challenges. I value collaboration with product, development, and service teams to research, benchmark, and deliver cohesive, user-focused experiences.

Available to hire

I’m a digital designer shaping products that deliver great user experiences and meet business goals. I specialize in crafting structured, high-impact visual assets for web, marketing, across digital platforms. My philosophy is to design products that are clear, useful, and built for longevity — and I’m always eager to tackle new challenges. I value collaboration with product, development, and service teams to research, benchmark, and deliver cohesive, user-focused experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Advanced

Korean

Fluent

Work Experience

Graphic Designer at Sams Beauty

December 1, 2025 - Present

Develop visual concepts and digital assets for e-commerce, social media, and marketing campaigns, including banners, social content, and product visuals. Leverage AI-assisted workflows to explore visual directions and efficiently produce assets across multiple formats, including Amazon PDPs.

Freelancer at UX/UI Service Planning Bootcamp

July 1, 2025 - Present

AI-Driven Prototyping & Agile Workflow: Used AI-assisted vibe coding to deliver functional web prototypes within 1-2 days, refining designs through quick feedback loops and agile iterations. UX/UI & Data-Driven Problem Solving: Analyzed data to define user needs, tested hypotheses, and translated insights into design decisions aligned with business goals.

Senior UI/Visual Designer at Concentrix Catalyst

May 1, 2025 - October 10, 2025

Responsive UX/UI Design across web and mobile platforms, ensuring accessibility and consistency. Visual Asset Creation aligned with global brand guidelines for campaigns and digital touchpoints. UI Design Patterns to deliver intuitive, conversion-focused interfaces. UX Research & Benchmarking to inform design decisions and optimize user experience. Cross-Functional Collaboration with product, development, and service planning teams to align business needs and design solutions.

Junior Digital Art Director at Audrey & Reefs Pty Ltd

August 1, 2022 - October 10, 2025

Digital Campaign & Brand Consistency – Designed campaign visuals and e-commerce content, ensuring consistency across digital channels. Collaborated with marketing and product teams to deliver cohesive campaigns.

Graphic Designer at Golden-Mean Communication

April 1, 2019 - October 10, 2025

User-Focused Visual Communication – Produced 100+ print and digital materials with clear layouts and user-focused messaging.