Hyang Ju Choi

Available to hire

I'm a digital designer shaping products that deliver great user experiences and meet business goals. I specialize in crafting structured, high-impact visual assets for web, marketing, across digital platforms.

About

I’m a digital designer shaping products that deliver great user experiences and meet business goals. I specialize in crafting structured, high-impact visual assets for web, marketing, across digital platforms. My philosophy is to design products that are clear, useful, and built for longevity — and I’m always eager to tackle new challenges. I value collaboration with product, development, and service teams to research, benchmark, and deliver cohesive, user-focused experiences.

  • 7 years' experience
  • Joined October 2025

Languages

  • EnglishAdvanced
  • KoreanFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail

More experts in Leuven, Belgium

Work experience· 5 roles

Graphic Designer · Sams BeautyDec 2025 – Present · 1 yr

Develop visual concepts and digital assets for e-commerce, social media, and marketing campaigns, including banners, social content, and product visuals. Leverage AI-assisted workflows to explore visual directions and efficiently produce assets across multiple formats, including Amazon PDPs.

Freelancer · UX/UI Service Planning BootcampJul 2025 – Present · 1 yr 5 mos

AI-Driven Prototyping & Agile Workflow: Used AI-assisted vibe coding to deliver functional web prototypes within 1-2 days, refining designs through quick feedback loops and agile iterations. UX/UI & Data-Driven Problem Solving: Analyzed data to define user needs, tested hypotheses, and translated insights into design decisions aligned with business goals.

Senior UI/Visual Designer · Concentrix CatalystMay 2025 – Oct 2025 · 6 mos

Responsive UX/UI Design across web and mobile platforms, ensuring accessibility and consistency. Visual Asset Creation aligned with global brand guidelines for campaigns and digital touchpoints. UI Design Patterns to deliver intuitive, conversion-focused interfaces. UX Research & Benchmarking to inform design decisions and optimize user experience. Cross-Functional Collaboration with product, development, and service planning teams to align business needs and design solutions.

Junior Digital Art Director · Audrey & Reefs Pty LtdAug 2022 – Oct 2025 · 3 yrs 3 mos
Graphic Designer · Golden-Mean CommunicationApr 2019 – Oct 2025 · 6 yrs 7 mos

Education

Bachelor · Seoul Women's University2010 – 2015
User Experience (IXDFUX Courses) · IXDFUX Courses2025

Certifications and awards

UX Courses: User Experience Beginner Guide2030 – 2025
AI UX/UI Service Planning Boot Camp2025

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