I am an award-winning Creative Director with over 20 years of agency and in-house experience leading lean, multidisciplinary teams for global brands including Microsoft, Capital One, HBO, and J.P. Morgan. I have a proven track record of scaling accounts to over $12M, fueling agency acquisitions, and directing global campaigns that consistently transform brand strategy into measurable business growth. I am recognized for my creative vision, AI-driven innovation, and executive-level client partnerships. My expertise spans integrated multichannel campaign direction, AI workflow optimization, and building cultures of creative excellence with data-driven review processes. I have successfully led branding and rebranding initiatives for major global clients, streamlined production timelines by up to 35%, and driven significant engagement and conversion gains through unified marketing strategies.…

Chris Hoenigmann

PRO

I am an award-winning Creative Director with over 20 years of agency and in-house experience leading lean, multidisciplinary teams for global brands including Microsoft, Capital One, HBO, and J.P. Morgan. I have a proven track record of scaling accounts to over $12M, fueling agency acquisitions, and directing global campaigns that consistently transform brand strategy into measurable business growth. I am recognized for my creative vision, AI-driven innovation, and executive-level client partnerships. My expertise spans integrated multichannel campaign direction, AI workflow optimization, and building cultures of creative excellence with data-driven review processes. I have successfully led branding and rebranding initiatives for major global clients, streamlined production timelines by up to 35%, and driven significant engagement and conversion gains through unified marketing strategies.…

Available to hire

I am an award-winning Creative Director with over 20 years of agency and in-house experience leading lean, multidisciplinary teams for global brands including Microsoft, Capital One, HBO, and J.P. Morgan. I have a proven track record of scaling accounts to over $12M, fueling agency acquisitions, and directing global campaigns that consistently transform brand strategy into measurable business growth. I am recognized for my creative vision, AI-driven innovation, and executive-level client partnerships.

My expertise spans integrated multichannel campaign direction, AI workflow optimization, and building cultures of creative excellence with data-driven review processes. I have successfully led branding and rebranding initiatives for major global clients, streamlined production timelines by up to 35%, and driven significant engagement and conversion gains through unified marketing strategies.

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Work Experience

VP, Group Creative Director at Inspired Thinking Group (ITG)
February 1, 2025 - Present
Promoted to senior leadership following ITG's acquisition of Pure Red, overseeing Microsoft's multimillion-dollar portfolio during agency rebrand and client reorganization. Directed integrated multichannel campaigns across video, social, display, audio, and rich media, unifying cross-funnel campaigns to strengthen Microsoft's integrated marketing strategy and drive consistent performance gains including +12-15% engagement and +10% conversion. Spearheaded AI adoption and XR video utilization, reducing timelines by 20%, revisions by 60%, and out-of-pocket expenses by 67%. Built a culture of creative excellence with data-driven review processes improving campaign impact by 20%.
Creative Director, Microsoft at Pure Red (Acquired by ITG)
January 31, 2025 - August 26, 2025
Led Microsoft’s portfolio through Pure Red’s acquisition of H&P, ensuring campaign continuity, innovation, and client trust during rapid growth that set the stage for ITG acquisition. Directed creative strategy and execution for 2,000+ assets per quarter spanning brand, demand gen, lead gen, direct response, and product campaigns across video, social, display, and experiential channels. Achieved 18% YoY growth in Microsoft-related revenue via improved creative strategy and workflow efficiencies, delivering 12-15% lifts in engagement and double-digit conversion improvements across Microsoft 365 Consumer and Small Business segments. Retained 100% of Microsoft business through acquisition and client restructuring and secured Pure Red as one of 25 agencies retained on Microsoft’s roster.
Creative Director, Microsoft / Senior Art Director at H&P (Acquired by Pure Red)
March 1, 2023 - August 26, 2025
Built and led a lean 15+ person multidisciplinary team, cultivating a culture of creative excellence while scaling Microsoft from a single project into a $12M+ flagship account spanning Consumer, SMB, Enterprise, and Gaming. Directed Microsoft Office to Microsoft 365 global rebrand delivering 10,000+ assets across 47 countries and 25+ languages, driving three incremental spin-off campaigns (2020–2022). Secured and expanded multimillion-dollar accounts including Xbox, Teams, Azure, growing revenue and strengthening agency portfolio. Pitched and acquired Microsoft’s Holiday and New Year campaigns generating $1–2M annually in incremental revenue. Created design systems and toolkits adopted across 30+ markets, improving consistency and reducing timelines. As Senior Art Director, served clients such as Capital One, HBO, J.P. Morgan and acquired new accounts like Health Care Partners, Neurobotics, Robosport. Produced award-winning creative recognized by GDUSA and CADC.
Senior Art Director / Art Director at Capital One
November 30, 2012 - August 26, 2025
Directed Student Bank and Cypress Hills Community campaigns in NY area, strengthening brand awareness and perception. Nominated for ANA Multicultural Excellence Award (Finalist) for Student Bank Campaign. Produced integrated campaigns across Consumer, SMB, and Commercial Banking delivering double-digit lifts in regional awareness. Led creative for rebrand/rollout of 300+ NY/NJ branches following Capital One’s Northeast expansion. Directed regional sponsorship campaigns including Radio City Christmas Spectacular, earning an American Graphic Design Award.

Education

BS Computer Graphics at Springfield College
January 1, 2001 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Financial Services, Media & Entertainment, Professional Services, Software & Internet
    uniE621 Microsoft Social Media Videos
    From 2022-2025, I have directed several budget-friendly social media campaigns like these for Microsoft, testing things like humor, GIFs and stickers, length, level of polish, location, and more. These videos perform, delivering metrics like 7.4% increase in click-through, 4.4x increase in conversion and 97% lower cost-per-install. https://www.twine.net/signin…
    uniE621 Neurobotics Logo & Branding
    Neurobotics is helping people reimagine how they train, rehabilitate and heal. And when one of the industry’s more innovative start-ups was ready to develop their branding, they came to your’s truly for my knowledge, expertise and love for creating great brands. What’s shown here is a result of months of exploration, collaboration and encompasses the spirit of Neurobotics in a clean, simple logo mark that promises to serve the company well for years to come. https://www.twine.net/signin…
    uniE621 HealthCare Partners New Era Campaign
    Winner 2019 GDUSA Health + Wellness Design Award The HealthCare Partners New Era Packet was a large company-wide mailing project that went out to the over 12,500 HCP Doctors Office’s across the NY/NJ Tri-State area. Different variations of the packet were created for three nuanced audiences that received the packet which made for a complex logistical project that my team and I at H&P executed seamlessly under a tight deadline.…
    uniE621 Bowen's Hollow Website
    The website for my debut novel, Bowen’s Hollow, is built on the Squarespace platform. All imagery and copy by myself, Chris Hoenigmann. https://www.twine.net/signin graphicdesign webdesign website…
    uniE621 Robosport Logo & Branding
    I wanted to create an approachable identity for this forward thinking sports science company, and the name "Robosport" played into this perfectly. I took the "R" from Robo and the "S" from Sport to create an icon that combines the brands initials and creates what appears like a robot's smiling face. The custom font used in the wordmark compliments the icon perfectly, paired with the dark grey and bright orange color scheme creates a brand that feels warm and stands out from competitors. Robosport aims to help athletes by using innovative technology to improve training and enhance performance. Their goal is to produce reactive and fluid thinking athletes who are deeply connected within their mind and body, and when this forward-thinking start-up was ready to create a brand to represent their innovative ideas, they came to the right place. Full project details: https://www.twine.net/signin graphicdesigner logo designer illustrator branding brandguidelines logodesign…