Available to hire
I am a multidisciplinary Industrial Designer and Creative Technologist with over 15 years of experience in product development and design management. I specialize in transforming concepts into manufacturable products, with expertise in designing small home appliances, medical devices, and feature installations, and I manage end-to-end product lifecycles from concept development to production.
I excel at collaborating with manufacturers, suppliers, and clients to ensure design feasibility, cost efficiency, and quality control, and I leverage design workflow automation and digital tools to accelerate iteration and improve project efficiency. I am known for precise execution, innovative thinking, and a strong balance between user experience and market demands, and I am open to relocating to the Greater Toronto Area.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Creative Design Lead at Nearko Ltd
January 1, 2024 - PresentLead creative direction and design strategy for consumer products and original brand licensing projects. Introduced automated design workflows using AI image generation and 3D modeling to accelerate design iterations and streamline material exploration. Directed end-to-end product development for the award-winning original brand “Sweet Journey to the West”, including character design, licensed merchandise, and marketing campaigns. Collaborated with manufacturers and partners to ensure design feasibility, CMF optimization, and production quality.
Creative Design Lead at Nearko Ltd
January 1, 2024 - PresentLead creative direction and design strategy for consumer products and original brand licensing projects. Introduced automated design workflows using AI image generation and 3D modeling to accelerate design iterations. Directed end-to-end product development for award-winning original brand 'Sweet Journey to the West', including character design, licensed merchandise, and marketing campaigns. Collaborated with manufacturers and partners to ensure design feasibility, CMF optimization, and production quality.
Industrial Designer at Foodfight North America LLC
December 31, 2023 - September 7, 2025Designed innovative kitchen gadgets by balancing usability and market appeal; refined concepts from initial sketches to CAD models; selected materials for durability and cultural context; collaborated with manufacturing teams to optimize production; produced high-quality renders for client presentations.
Industrial Designer at Foodfight North America LLC
December 1, 2023 - October 10, 2025Specializing in the design of innovative gadgets, cookware, and bakeware. Product conceptualization and development from initial sketches to detailed CAD models, ensuring usability and alignment with brand standards and manufacturing capabilities. Material and manufacturing coordination, selecting materials suitable for kitchen environments and optimizing production efficiency. Creating user-centered designs that blend functionality with aesthetic appeal, contributing to Foodfight North America’s commitment to quality kitchenware.
Industrial Designer at Foodfight North America LLC
December 1, 2023 - October 10, 2025Specializing in the design of innovative gadgets, cookware, and bakeware for Foodfight North America LLC. Responsibilities include product conceptualization, design development, material and manufacturing coordination, and creating user-centered designs that balance functionality with aesthetics, aligned with brand standards and manufacturing capabilities.
Industrial Designer at Foodfight North America LLC
December 1, 2023 - September 7, 2025Designed innovative kitchen gadgets, balancing usability and market appeal to create culturally rooted souvenirs. Refined product designs from initial sketches to detailed CAD models, ensuring alignment with brand standards and manufacturing capabilities. Selected materials for kitchen environments; collaborated with manufacturing teams to optimize production efficiency. Created user-centered designs that combine functionality with aesthetic appeal, inspired by traditional crafts.
Industrial Designer at Foodfight North America LLC
December 1, 2023 - September 7, 2025Designed innovative kitchen gadgets and artisanal product concepts, balancing usability with market appeal to create culturally rooted souvenirs. Refined concepts from initial sketches to CAD models, ensuring alignment with brand standards and manufacturing capabilities. Selected materials and collaborated with manufacturing teams to optimize production efficiency while maintaining durability and heritage value. Produced high-quality photorealistic renders for client presentations and supported rapid prototyping and testing.
Industrial Designer at FoodFight North America LLC
December 1, 2023 - September 7, 2025Designed innovative kitchen gadgets, balancing usability and market appeal to create culturally rooted souvenirs.
Product Designer at Food Fight North America LLC
December 1, 2023 - September 7, 2025Designed innovative kitchen gadgets, refined product designs from initial sketches to CAD models, ensuring alignment with brand standards and manufacturing feasibility.
Design & Project Manager at Nearko Ltd
December 1, 2020 - October 10, 2025Managed full-cycle design and production of giftware and licensed merchandise, including quality control and vendor coordination. Translated creative concepts into 3D CAD models and prototypes, ensuring manufacturability and alignment with client requirements. Acted as key liaison with clients, suppliers, and stakeholders, ensuring projects were delivered on time and within budget. Developed visual branding assets and design identities for client projects, enhancing market presence and consumer engagement. Supported the early development of the “Sweet Journey to the West” brand, contributing to its recognition in multiple Hong Kong industry awards (2016–2019).
Design & Project Manager at Nearko Ltd
December 1, 2020 - October 10, 2025Managed full-cycle design and production of giftware and licensed merchandise, including quality control and vendor coordination. Translated creative concepts into 3D CAD models and prototypes, ensuring manufacturability and alignment with client requirements. Acted as key liaison with clients, suppliers, and stakeholders, ensuring projects were delivered on time and within budget. Developed visual branding assets and design identities for client projects.
Senior Industrial Designer at Backstage International Limited
July 1, 2017 - October 10, 2025Specializing in the design of health and medical devices, such as CPAP machines and sonic toothbrushes, with comprehensive management from concept through to production. Client consultations: collaborating with clients to establish a clear design brief, including concept direction, performance expectations, and specific manufacturing criteria. Concept development and CAD supervision: leading initial concept generation and design development, utilizing CAD software and supervising drawings to ensure alignment with precise manufacturing specifications. Manufacturing and cost analysis: overseeing manufacturing feasibility, cost efficiency, and other key analyses. Material selection and final rendering: assessing material availability and suitability, followed by creating high-quality photorealistic renderings for client presentations. Prototyping and testing: coordinating rapid prototyping for product testing and refining designs based on lab requirements to ensure successful lab testing
Senior Industrial Designer at Backstage International Limited
July 1, 2017 - October 10, 2025Specializing in the design of health and medical devices, such as CPAP machines and sonic toothbrushes, with comprehensive management from concept through to production. Responsibilities included client consultations, concept development and CAD supervision, manufacturing feasibility and cost analyses, material selection and final rendering, prototyping and testing.
Senior Industrial Designer at Backstage International Limited
July 1, 2017 - September 7, 2025Designed health and medical devices (e.g., CPAP machines, sonic toothbrush brushes), managing projects from concept to production, creating contemporary yet culturally rooted designs. Collaborated with clients to establish clear design briefs, including concept, performance, and manufacturing criteria, ensuring products remain true to local heritage while appealing to a wide audience. Led concept generation and design development, utilizing CAD software (SolidWorks, Pro/E) and supervising CAD drawings to merge modern aesthetics with authentic craftsmanship. Oversaw manufacturing feasibility, cost efficiency, and material selection, ensuring products reflect both durability and heritage value. Created high-quality photo-realistic renders for client presentations showing artisanal product concepts. Coordinated rapid prototyping for product testing and design refinement based on lab requirements, adapting designs for scalable production with out losing artisanal character.
Senior Industrial Designer at Backstage International Limited
July 1, 2017 - September 7, 2025Designed health and medical devices (e.g., CPAP machines, sonic toothbrushes), managing projects from concept to production. Created contemporary yet culturally rooted designs, collaborating with clients to establish clear design briefs and performance criteria, ensuring products remain true to local heritage while appealing to a wide audience. Led concept generation and development using CAD tools; produced high-quality renderings for stakeholder reviews; coordinated with factories to support scalable production.
Senior Industrial Designer at Backstage International Limited
July 1, 2017 - September 7, 2025Designed health and medical devices (e.g., CPAP machines, sonic toothbrushes); managed projects from concept to production; defined design briefs with clients while ensuring heritage alignment and broad audience appeal; led concept generation and design development; used CAD to merge modern aesthetics with authentic craft; coordinated with factories on feasibility and production readiness.
Senior Industrial Designer at Backstage International Limited
July 1, 2017 - September 7, 2025Designed health and medical devices (e.g., CPAP machines, sonic toothbrushes); led projects from concept to production; created contemporary yet culturally rooted designs; collaborated with clients to establish design briefs and manufacturing criteria; merged modern aesthetics with authentic craftsmanship.
Senior Industrial Designer at Backstage International Limited
July 1, 2017 - September 7, 2025Designed health and medical devices (e.g., CPAP machines, sonic toothbrushes); managed projects from concept to production; developed concept briefs, performance and manufacturing criteria; led rapid prototyping and CAD development.
Design & Project Manager at Rich Creation International Ltd
February 1, 2016 - October 10, 2025Decoration Design and Installation for Luxury Casinos. Experienced in high-end decoration and installation projects for five-star casinos, including Wynn and MGM. Design Translation and Coordination: transforming client concept drawings into practical, production-ready designs while coordinating with factories to ensure all components are prepared for seamless installation. Sculpture and Decoration Design: creating decorative elements and sculptures from concept drawings for the art director, with careful consideration of installation processes and production requirements. 3D Visualization: producing 3D technical drawings for structural evaluation and photorealistic renderings for client presentations, ensuring clarity in both design intent and execution. Materials Selection: selecting materials based on production feasibility and safety standards, optimizing both aesthetics and durability for each project.
Design & Project Manager at Rich Creation International Ltd
February 1, 2016 - October 10, 2025Decoration design and installation for luxury casinos. Translated client concept drawings into practical, production-ready designs while coordinating with factories to ensure components were prepared for seamless installation. Sculpture and decoration design, 3D visualization, and materials selection.
Design & Project Manager at Rich Creation International Ltd
February 1, 2016 - September 7, 2025Managed high-end decorative design and installation projects for five-star casinos (Wynn, MGM), creating artisanal product concepts. Translated client concept drawings into practical, production-ready designs suitable for souvenirs and gift items. Coordinated with factories to ensure timely component readiness for seamless installation, focusing on developing contemporary yet culturally rooted designs. Created 3D technical drawings for structural evaluation and photo-realistic renders for client presentations, ensuring cultural accuracy and authenticity.
Design & Project Manager at Rich Creation International Ltd
February 1, 2016 - September 7, 2025Managed high-end decorative design and installation projects for five-star casinos (Wynn, MGM), creating artisanal product concepts and translating client concepts into production-ready designs. Translated client concept drawings into practical CAD-ready designs for souvenirs and gift items. Coordinated with factories to ensure timely component readiness for sample assembly, focusing on developing contemporary yet culturally rooted designs. Created decorative elements and sculptures from concept drawings for art directors, considering installation and production for authentic craftmanship. Produced 3D technical drawings for structural evaluation and photorealistic renderings for client presentations.
Design & Project Manager at Rich Creation International Ltd
February 1, 2016 - September 7, 2025Managed high-end deco design and installation for five-star casinos Wynn and MGM, translating client concepts into production-ready designs; coordinated with factories for timely component readiness; created decorative elements and sculptures for art directors; produced 3D technical drawings to support craft-based installations.
Design & Project Manager at Rich Creation International Ltd
February 1, 2016 - September 7, 2025Managed high-end decorative design and installation projects for five-star casinos; developed artisanal product concepts; coordinated with factories to ensure timely production and alignment with heritage-inspired aesthetics.
Design & Project Manager at Rich Creation International Ltd
February 1, 2016 - September 7, 2025Managed high-end decorative design and installation projects for five-star casinos; translated client concepts into practical production-ready designs, coordinated with factories to ensure timely component readiness and scalability.
Design Manager at BMI Innovation Limited
September 1, 2011 - October 10, 2025Brand Design and Identity Development. Skilled in designing for established brands, supporting the creation of promotional materials, and engaging directly with clients to ensure alignment with brand vision. Promotional Material Design: assisting in the development of compelling promotional assets that effectively communicate brand messages. Client Communication: collaborating closely with clients to understand and meet their specific design needs, ensuring that all materials reflect the intended brand identity. Brand Identity Revitalization: providing strategic design services aimed at refreshing and rebuilding brand identities, enhancing brand presence and consistency across all platforms.
Design Manager at BMI Innovation Limited
September 1, 2011 - October 10, 2025Brand design and identity development. Promotional material design and client collaboration to align with brand vision. Brand identity revitalization to refresh and strengthen brand presence.
Education
Master of Design at OCAD University
September 1, 2019 - June 1, 2021Postgraduate Diploma in Education (Secondary) at The Education University of Hong Kong
September 1, 2015 - June 1, 2017BA (Hons) in Art and Design Education at The Hong Kong Polytechnic University
September 1, 2011 - January 1, 2015Higher Diploma in Product Innovation Technology at School of Design, The Hong Kong Polytechnic University
September 1, 2006 - June 1, 2008Master of Design at OCAD University
September 1, 2019 - June 1, 2021Postgraduate Diploma in Design & Technology (D&T) at The Education University of Hong Kong
September 1, 2015 - June 1, 2017BA (Hons) in Art and Design Education at The Hong Kong Polytechnic University
September 1, 2011 - January 1, 2015Higher Diploma in Product Innovation Technologies at Hong Kong Polytechnic University
September 1, 2006 - June 1, 2008Higher Diploma in Product Innovation Technology at School of Design, The Hong Kong Polytechnic University
September 1, 2006 - June 1, 2008BA (Hons) in Art and Design Education at School of Design, The Hong Kong Polytechnic University
September 1, 2011 - January 1, 2015Postgraduate Diploma in Education (Secondary) at The Education University of Hong Kong
September 1, 2015 - June 1, 2017Master of Design at OCAD University
September 1, 2019 - June 1, 2021Master of Design at OCAD University
September 1, 2019 - June 1, 2021Postgraduate Diploma in Education at The Education University of Hong Kong
September 1, 2015 - June 1, 2017BA (Hons) in Art and Design in Education at The Hong Kong Polytechnic University
September 1, 2011 - January 1, 2015Higher Diploma in Product Innovation Technologies at School of Design, The Hong Kong Polytechnic University
September 1, 2006 - June 1, 2008Master of Design at OCAD University
September 1, 2019 - June 1, 2021Postgraduate Diploma in Education (Secondary) at The Education University of Hong Kong
September 1, 2015 - June 1, 2017Bachelor of Arts (Honours) in Art and Design in Education at The Hong Kong Polytechnic University
September 1, 2011 - January 1, 2015Higher Diploma in Product Innovation Technologies at The Hong Kong Polytechnic University
September 1, 2006 - June 1, 2008Master of Design at OCAD University
September 1, 2019 - June 1, 2021Postgraduate Diploma in Education Programme at The Education University of Hong Kong
September 1, 2017 - August 1, 2019BA (Hons) in Art and Design at The Hong Kong Polytechnic University - School of Design
September 1, 2006 - January 1, 2015Higher Diploma in Industrial Design at The Hong Kong Polytechnic University - School of Design
September 1, 2006 - August 1, 2008Master of Design at OCAD University
September 1, 2019 - June 1, 2021Postgraduate Diploma in Education Programme at The Education University of Hong Kong
September 1, 2017 - August 1, 2019BA (Hons) in Art and Design at The Hong Kong Polytechnic University - School of Design
September 1, 2006 - January 1, 2015Higher Diploma in Industrial Design at The Hong Kong Polytechnic University - School of Design
September 1, 2006 - August 1, 2008Qualifications
Industry Experience
Manufacturing, Media & Entertainment, Healthcare, Education, Professional Services, Other, Consumer Goods, Software & Internet, Gaming
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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