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I'm a marketing professional with a Master in Marketing from HEC Paris, experienced in content strategy, campaigns, and brand storytelling at L'Oréal Luxe, across luxury, design, and lifestyle brands. I thrive in collaborative environments where editorial voice and visual storytelling align across markets.\n\nI combine a sharp aesthetic eye with a strong understanding of digital culture and luxury consumers, and I am seeking a Content Strategy or Social Media role in luxury, beauty, or fashion.…I'm a marketing professional with a Master in Marketing from HEC Paris, experienced in content strategy, campaigns, and brand storytelling at L'Oréal Luxe, across luxury, design, and lifestyle brands. I thrive in collaborative environments where editorial voice and visual storytelling align across markets.\n\nI combine a sharp aesthetic eye with a strong understanding of digital culture and luxury consumers, and I am seeking a Content Strategy or Social Media role in luxury, beauty, or fashion.

Chrissy Chien-Hsi Kuang

Content Strategist, Social Media Manager, Brand Strategist, +3

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I'm a marketing professional with a Master in Marketing from HEC Paris, experienced in content strategy, campaigns, and brand storytelling at L'Oréal Luxe, across luxury, design, and lifestyle brands. I thrive in collaborative environments where editorial voice and visual storytelling align across markets.\n\nI combine a sharp aesthetic eye with a strong understanding of digital culture and luxury consumers, and I am seeking a Content Strategy or Social Media role in luxury, beauty, or fashion.…I'm a marketing professional with a Master in Marketing from HEC Paris, experienced in content strategy, campaigns, and brand storytelling at L'Oréal Luxe, across luxury, design, and lifestyle brands. I thrive in collaborative environments where editorial voice and visual storytelling align across markets.\n\nI combine a sharp aesthetic eye with a strong understanding of digital culture and luxury consumers, and I am seeking a Content Strategy or Social Media role in luxury, beauty, or fashion.

Available to hire

I’m a marketing professional with a Master in Marketing from HEC Paris, experienced in content strategy, campaigns, and brand storytelling at L’Oréal Luxe, across luxury, design, and lifestyle brands. I thrive in collaborative environments where editorial voice and visual storytelling align across markets.\n\nI combine a sharp aesthetic eye with a strong understanding of digital culture and luxury consumers, and I am seeking a Content Strategy or Social Media role in luxury, beauty, or fashion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

International Project Manager Assistant – Biotherm (Biotherm brand) at L'Oréal Groupe – Luxe Division

July 1, 2025 - December 1, 2025

Managed two agencies across digital and offline asset production for two global campaigns, overseeing retouching, product shoots, and final delivery; contributed to campaign concept development and supported 360° integrated strategy ensuring brand voice and editorial coherence across markets. Coordinated product development lifecycle across seven franchises, communicating across international markets; supported R&D and formula testing, artwork briefing with five agencies, delivering 10+ projects. Consolidated and analyzed monthly sell-in and sell-out data across 59 SKUs and performed PDP analysis for China and Europe, benchmarking competitors for insights.

Strategic Marketing Consultant at Novo Nordisk

February 1, 2025 - April 1, 2025

Developed marketing strategies to position Wegovy as France’s leading obesity treatment brand; created a 360° go-to-market strategy focusing on paid and earned media, including a hero film and visuals rooted in emotional engagement.

Marketing Intern at HAY

April 1, 2024 - June 1, 2024

Led the marketing launch for a new collection; designed the localized campaign concept and executed both offline and online activations; owned Instagram and social media strategy (33K followers), including editorial calendar and assets creation to strengthen brand image and engagement. Coordinated APAC Conference in Taipei for 80 VIPs, secured Vogue coverage, and managed influencer and media partnerships; oversaw retail activation experiences and market analysis to refine brand positioning.

Small business Owner at Absentee Bracelet

December 1, 2020 - December 31, 2021

International Project Manager Assistant at L'Oréal Groupe – Luxe Division

July 1, 2025 - December 31, 2025

Content & Campaign: Managed 2 agencies across digital and offline asset production for 2 global campaigns; overseeing retouching, product shoots, and final delivery; contributed to campaign concept development and supported 360° integrated strategy, ensuring consistent brand voice and editorial coherence across markets. Product Development: Coordinated full product development lifecycle across 7 franchises, communicating across international markets; contributed to R&D, formula test, artwork briefing with 5 agencies, delivering 10+ projects. Market Analysis: Consolidated and analyzed monthly sell-in and sell-out data across 59 SKUs, conducted PDP analysis for China (Taobao, Tmall, etc.) and Europe (Amazon); benchmarked competitors for insights.