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I’m a performance-focused digital marketer who thrives on building and optimizing Meta (Facebook & Instagram) ad campaigns that generate qualified inbound leads. I move fast, test creatively, and deliver measurable results for service-based and tech-forward businesses, even under tight deadlines. In my work, I plan, launch, and iterate multi-channel funnels, translate data into actionable insights, and collaborate across teams to align messaging with business goals and premium positioning. I’m passionate about turning complex metrics into clear recommendations that drive growth and elevate brand impact.…I’m a performance-focused digital marketer who thrives on building and optimizing Meta (Facebook & Instagram) ad campaigns that generate qualified inbound leads. I move fast, test creatively, and deliver measurable results for service-based and tech-forward businesses, even under tight deadlines. In my work, I plan, launch, and iterate multi-channel funnels, translate data into actionable insights, and collaborate across teams to align messaging with business goals and premium positioning. I’m passionate about turning complex metrics into clear recommendations that drive growth and elevate brand impact.

Christian Lem

Social Media Manager, Marketing Strategist, Growth Marketer, +2

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I’m a performance-focused digital marketer who thrives on building and optimizing Meta (Facebook & Instagram) ad campaigns that generate qualified inbound leads. I move fast, test creatively, and deliver measurable results for service-based and tech-forward businesses, even under tight deadlines. In my work, I plan, launch, and iterate multi-channel funnels, translate data into actionable insights, and collaborate across teams to align messaging with business goals and premium positioning. I’m passionate about turning complex metrics into clear recommendations that drive growth and elevate brand impact.…I’m a performance-focused digital marketer who thrives on building and optimizing Meta (Facebook & Instagram) ad campaigns that generate qualified inbound leads. I move fast, test creatively, and deliver measurable results for service-based and tech-forward businesses, even under tight deadlines. In my work, I plan, launch, and iterate multi-channel funnels, translate data into actionable insights, and collaborate across teams to align messaging with business goals and premium positioning. I’m passionate about turning complex metrics into clear recommendations that drive growth and elevate brand impact.

Available to hire

I’m a performance-focused digital marketer who thrives on building and optimizing Meta (Facebook & Instagram) ad campaigns that generate qualified inbound leads. I move fast, test creatively, and deliver measurable results for service-based and tech-forward businesses, even under tight deadlines.

In my work, I plan, launch, and iterate multi-channel funnels, translate data into actionable insights, and collaborate across teams to align messaging with business goals and premium positioning. I’m passionate about turning complex metrics into clear recommendations that drive growth and elevate brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Lead at AYIS Weddings

February 1, 2025 - Present

Planed, launched, and optimized Meta lead-generation campaigns, including Pixel setup and conversion tracking; generated 8 qualified inquiries in 2 days from newly launched Meta Lead Generation campaigns; scaled monthly sales from $15K to $45K in under 6 weeks using high-converting Meta ad strategies; reduced cost per lead by 35% through creative testing, targeting refinement, and offer clarity; built and optimized a full-funnel system (Instagram Ads → landing page → inquiry form → booking); collaborated with internal stakeholders to align messaging with business goals and premium positioning; delivered concise performance insights and optimization recommendations based on live campaign data.

Account Executive at Square Root Digital Media

February 1, 2023 - September 1, 2024

Supported small business clients using a white-label digital marketing platform across ads, analytics, and automation tools; translated performance data into clear, actionable insights for business growth; guided clients through onboarding, tool adoption, and optimization workflows; increased upsell option by 20% by identifying opportunities in client performance data; worked cross-functionally with internal teams to improve product experience and outcomes.

Store Manager at Kung Fu Tea

July 1, 2022 - August 1, 2023

Ran localized Instagram & Facebook campaigns to drive foot traffic and promotions; increased engagement and local brand awareness by 30% through targeted content and offers.