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I’m Christian Norman, a Creative Lead and Brand Designer with 10+ years of experience shaping visual identities for startups, global brands, and purpose-driven businesses. I specialise in visual storytelling, brand strategy, and creative direction across digital and social platforms, translating bold ideas into brands that engage audiences and drive growth. I work across wellness, tech, and e-commerce, leading cross-functional teams, launching design systems, and producing illustrations, photography, and video that stay on brand. I’m hands-on with briefs, mood boards, and workshops to win stakeholder buy-in and deliver KPI-driven campaigns.…I’m Christian Norman, a Creative Lead and Brand Designer with 10+ years of experience shaping visual identities for startups, global brands, and purpose-driven businesses. I specialise in visual storytelling, brand strategy, and creative direction across digital and social platforms, translating bold ideas into brands that engage audiences and drive growth. I work across wellness, tech, and e-commerce, leading cross-functional teams, launching design systems, and producing illustrations, photography, and video that stay on brand. I’m hands-on with briefs, mood boards, and workshops to win stakeholder buy-in and deliver KPI-driven campaigns.

Christian Norman

Brand Designer, Creative Director, Designer, +1

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I’m Christian Norman, a Creative Lead and Brand Designer with 10+ years of experience shaping visual identities for startups, global brands, and purpose-driven businesses. I specialise in visual storytelling, brand strategy, and creative direction across digital and social platforms, translating bold ideas into brands that engage audiences and drive growth. I work across wellness, tech, and e-commerce, leading cross-functional teams, launching design systems, and producing illustrations, photography, and video that stay on brand. I’m hands-on with briefs, mood boards, and workshops to win stakeholder buy-in and deliver KPI-driven campaigns.…I’m Christian Norman, a Creative Lead and Brand Designer with 10+ years of experience shaping visual identities for startups, global brands, and purpose-driven businesses. I specialise in visual storytelling, brand strategy, and creative direction across digital and social platforms, translating bold ideas into brands that engage audiences and drive growth. I work across wellness, tech, and e-commerce, leading cross-functional teams, launching design systems, and producing illustrations, photography, and video that stay on brand. I’m hands-on with briefs, mood boards, and workshops to win stakeholder buy-in and deliver KPI-driven campaigns.

Available to hire

I’m Christian Norman, a Creative Lead and Brand Designer with 10+ years of experience shaping visual identities for startups, global brands, and purpose-driven businesses. I specialise in visual storytelling, brand strategy, and creative direction across digital and social platforms, translating bold ideas into brands that engage audiences and drive growth.

I work across wellness, tech, and e-commerce, leading cross-functional teams, launching design systems, and producing illustrations, photography, and video that stay on brand. I’m hands-on with briefs, mood boards, and workshops to win stakeholder buy-in and deliver KPI-driven campaigns.

Skills

Brand Identity

Branding

Illustration

Experience Level

Brand Identity

Expert

Branding

Expert

Illustration

Expert

Work Experience

Creative Lead & Brand Designer at Not The Norm Studio

May 1, 2021 - Present

Directed brand design and creative strategy for start-ups, entrepreneurs, and global brands in wellness, tech, and e-commerce. Delivered scalable visual identities, design systems, and high-impact campaigns across digital, social, marketing, and product platforms. Partnered with senior stakeholders to align creative with strategy and KPIs. Produced briefs, mood boards, and workshops to secure buy-in. Led end-to-end production of illustrations, photography, video, and digital assets.

Creative Lead at Clementine Hypnotherapy App

September 1, 2020 - May 1, 2021

Managed all creative output across paid ads, social, web, email, app, and marketing. Rebuilt and unified the brand identity, resolving inconsistencies and consolidating assets. Directed campaigns and collaborated with Marketing and Product teams for aligned delivery. Oversaw social strategy, community growth, and KPI- driven engagement. Presented creative concepts to stakeholders to drive execution.

Creative Lead & Brand Designer at Uptime Learning App

February 1, 2019 - July 1, 2020

Built full visual identity for startup launch, including logo, typography, colour palette, and design system.

Creative & Global Visual Designer at Pinterest (Pin Factory)

October 1, 2016 - January 31, 2019

Designed paid campaigns at Pinterest’s in-house agency, Pin Factory, leveraging insights, trends, and seasonal moments for global brand launches. UK Lead Designer for EMEA, overseeing visual storytelling and running creative best-practice workshops. Interpreted KPIs and delivered high-quality campaigns across paid and organic media. Collaborated with brands, influencers, and internal teams on creative strategy.

Creative | Digital Designer at Deliveroo, Zone Agency, Inside the Edit

July 1, 2016 - October 1, 2016

Design solutions for Deliveroo, Zone Agency, and Inside the Edit.

Creative & Visual Designer at Wonderbly

September 1, 2015 - June 1, 2016

Led concept, styling, photography and execution of cross-platform campaigns, producing marketing assets across digital channels. Partnered with analytics teams to optimise CTR and CPA. Independently managed projects from brief to delivery, directing content production to ensure brand-aligned results.