Manzanita Marketing

Available to hire

Manzanita Marketing fills the gap between global SEO and translation, especially in French and German.

About

Manzanita Marketing fills the gap between global SEO and translation, especially in French and German.

We can help determine:
• which languages to target
• what terms to use in your content
• how to get that content into the target languages (AI, human translation, or transcreation)
• how to publish content for maximum effect
• promoting the content to local outlets

We give SEOs the insight into non-native terms and translation managers a strategy on how to add more value to their offerings. We blend knowledge of marketing and SEO with translation project management experience, supported by knowledge of French, German, and English.

  • Joined July 2024

Languages

  • EnglishFluent
  • GermanFluent
  • FrenchAdvanced

Industry experience

  • Gaming
  • Professional Services

Projects · 3

Increased conversions 10x by updating calls to action from “Learn More” to “Book Now,” also added calls to action in site menu.

  • Conversion Rate Optimization Expert
  • SEO Expert

Created a landing page and email campaign to recruit new members from an in-person event. Achieved 10% conversion rate at each phase of the sales funnel. emailmarketing eventmarketing

  • Digital Marketer

Quick video recap of the results we achieved for an international SEO/German SEO project. The client had content in German, but it didn't focus on the right keywords or tap into local themes pertinent to the business. We adjusted existing content, added new, local content, and saw significant increases in traffic and conversions. seo internationalseo

  • Digital Marketer

Work experience· 4 roles

CEO · Manzanita Marketing LLCAug 2023 – Present · 3 yrs 4 mos

Revamped German and English content for a B2B company, boosting them to first ranking for their keywords Increased conversions 10x for a nursing school Created bi-lingual website (EN-ES) website for an insurance company Ranked a local restaurant for "best wings in Las Vegas"

International SEO Manager · Streamline MediaFeb 2019 – Dec 2021 · 2 yrs 11 mos

Increased German traffic by 200% and conversions by 50% for a US-based affiliate marketing site

Product Marketing Specialist · IGTAug 2013 – Dec 2018 · 5 yrs 5 mos

Adapted and created marketing materials for technical products for the casino industry.

Marketing Manager · TextbrokerMar 2009 – Jul 2013 · 4 yrs 5 mos

Education

Bachelor of Arts · Marquette University1995 – 1999
MBA · Duke University2001 – 2002

Certifications and awards

Google Analytics Certification2023 – 2024
Google Ads Certification2023 – 2024

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