Manzanita Marketing fills the gap between global SEO and translation, especially in French and German. We can help determine: • which languages to target • what terms to use in your content • how to get that content into the target languages (AI, human translation, or transcreation) • how to publish content for maximum effect • promoting the content to local outlets We give SEOs the insight into non-native terms and translation managers a strategy on how to add more value to their offerings. We blend knowledge of marketing and SEO with translation project management experience, supported by knowledge of French, German, and English.

Manzanita Marketing

Manzanita Marketing fills the gap between global SEO and translation, especially in French and German. We can help determine: • which languages to target • what terms to use in your content • how to get that content into the target languages (AI, human translation, or transcreation) • how to publish content for maximum effect • promoting the content to local outlets We give SEOs the insight into non-native terms and translation managers a strategy on how to add more value to their offerings. We blend knowledge of marketing and SEO with translation project management experience, supported by knowledge of French, German, and English.

Available to hire

Manzanita Marketing fills the gap between global SEO and translation, especially in French and German.

We can help determine:
• which languages to target
• what terms to use in your content
• how to get that content into the target languages (AI, human translation, or transcreation)
• how to publish content for maximum effect
• promoting the content to local outlets

We give SEOs the insight into non-native terms and translation managers a strategy on how to add more value to their offerings. We blend knowledge of marketing and SEO with translation project management experience, supported by knowledge of French, German, and English.

See more

Experience Level

Expert
Intermediate
Intermediate

Language

English
Fluent
German
Fluent
French
Advanced

Work Experience

CEO at Manzanita Marketing LLC
August 23, 2023 - Present
Revamped German and English content for a B2B company, boosting them to first ranking for their keywords Increased conversions 10x for a nursing school Created bi-lingual website (EN-ES) website for an insurance company Ranked a local restaurant for "best wings in Las Vegas"
International SEO Manager at Streamline Media
February 1, 2019 - December 1, 2021
Increased German traffic by 200% and conversions by 50% for a US-based affiliate marketing site
Marketing Manager at Textbroker
March 31, 2009 - July 31, 2013
Managed content schedule, created online partnerships, managed review replies and online reputation, organized trade shows
Product Marketing Specialist at IGT
August 1, 2013 - December 31, 2018
Adapted and created marketing materials for technical products for the casino industry.

Education

Bachelor of Arts at Marquette University
August 1, 1995 - May 30, 1999
MBA at Duke University
August 30, 2001 - May 30, 2002

Qualifications

Google Analytics Certification
October 3, 2023 - October 3, 2024
Google Ads Certification
August 11, 2023 - August 11, 2024

Industry Experience

Gaming, Professional Services
    paper Post-Event Email Marketing Case Study
    Created a landing page and email campaign to recruit new members from an in-person event. Achieved 10% conversion rate at each phase of the sales funnel. emailmarketing eventmarketing
    uniE608 International SEO - German SEO Results
    Quick video recap of the results we achieved for an international SEO/German SEO project. The client had content in German, but it didn't focus on the right keywords or tap into local themes pertinent to the business. We adjusted existing content, added new, local content, and saw significant increases in traffic and conversions. seo internationalseo

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